USD 1.2 billion
Fresh Pet Food Market Size, Share, Growth Analysis, By Pet type(Dogs, Cats, Others), By Product Type(Fresh Wet Pet Food, Fresh Dry Pet Food, Fresh Semi-Moist Pet Food), By Ingredients(Animal-Based Proteins, Plant-Based Proteins (Carrots, Beet, Sweet Potato), By Sales Channel(Online Channel, Offline Channel (Supermarkets & hypermarkets, Convenience stores)), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2381 |
Region:
Global |
Published Date: July, 2024
Pages:
198
|Tables:
146
|Figures:
72
Fresh Pet Food Market Insights
Global Fresh Pet Food Market size was valued at USD 10.8 Billion in 2022 and is poised to grow from USD 11.9 Billion in 2023 to USD 25.5 Billion by 2031, growing at a CAGR of 10% in the forecast period (2024-2031).
People are treating their pets more like humans and taking care to keep them healthy, which is fueling global expansion in the fresh pet food industry. Customers treat their pets as members of their family; thus, they require healthier, higher-quality food. One of the major drivers for the fresh pet food market is increased pet humanization. Nowadays, consumers consider their dogs as part of the family and insist on feeding them good quality food. The rising demand in pet health and wellness is another major factor boosting the demand for the fresh pet food market. Consumers are increasingly eating fresh foods and pet foods that provide benefits such as better digestion and immunity.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Dogs
Fastest Growth
Cats
Growth Rate
12.9% CAGR
Fresh Pet Food Market ($ Bn)
Country Share for North America Region (%)
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Fresh Pet Food Market Segmental Analysis
The Global Fresh Pet Food Market is segmented into Product Type, Pet Type, Ingredients, Sales Channel, and Region. Based on the Product Type, the market is classified into Fresh Wet Pet Food, Fresh Dry Pet Food, And Fresh Semi-moist Pet Food. Based on Pet Type, it is categorized into Dogs, Cats, Horse, and Others. Based on Ingredients, the market is divided into Animal-based Proteins and Plant-based Proteins. Based on Sales Channel, it is fragmented into Supermarkets & Hypermarkets, Pet Specialty Stores and Vet Clinics, Convenience Stores, and Others. Region, the market is analyzed across North America, Asia-Pacific, Latin America, Europe, and Middle East and Africa.
Analysis by Product Type
The fresh wet pet food segment has dominated the global fresh pet food market, accounting for 58%. This could be attributed to wet pet meals' relatively high moisture content and acceptance, and its appeal to pets and humans. Fresh wet pet foods are naturally associated with greater quality nutrition and other advantages as they mimic pets' natural diets, as opposed to dry foods. Furthermore, it replenishes hydration and is easier to digest, making it ideal for pets that have dental concerns or dislike water. These factors explain why the firm enjoys goodwill and controls a sizable portion of the market.
On the other hand, fresh semi-wet pet food is the fastest growing segment of the Fresh Pet Food Market. This advancement is due to its ease while also providing superior attributes when compared to both wet and dry pet foods; it is easier to store and dispense than wet foods but has a higher lusciousness and moisture content than dry pet foods. Customer understanding of pet diets, as well as a growing preference for superior, creative, and natural-based pet feed products, all help to drive the segment's growth. Furthermore, the growing demand among customers to provide their pets with convenient yet nutritious meal forms is pushing the new fresh semi-moist category of pet food.
Analysis by Ingredients
The contribution of the Animal-Based Proteins segment to the fresh pet food market was around 71% in 2023. This is because, partly, animal proteins are considered by pet owners to be more nutritious and highly acceptable as a source of protein since they promote growth, muscles, and overall health for a pet animal. Any diet that contains chicken, beef, fish, or any other protein source is highly preferred, especially considering the requirement of protein and amino acids in the development of pets.
Plant-based proteins provide for a CAGR of 11.2% due to growing health consciousness, environment-related, and ethical reasons. Plant-based protein alternatives are gaining popularity among consumers due to their purported health benefits and lower environmental effect when compared to animal-based proteins. Innovations in taste and texture, as well as increasing availability and cost, are driving market popularity and growth.
Fresh Pet Food Market By Ingredients
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Fresh Pet Food Market Regional Insights
North America now has the greatest share of the worldwide market, and the region is predicted to maintain its lead during the projection period. One of the main reasons for the district's success is the widespread acceptance of pets in American homes. According to a study done by the American Pet Products Association (APPA), over 85 million American families, or approximately 67% of all families in the US, own a pet. The positive attitude of North American customers toward pet refinement, as well as its widespread acceptance, is driving the market development of healthy pet food products.
Asia Pacific is predicted to be the fastest-growing region in the global market, followed by South America. Economies such as Japan, Australia, and China are strong supporters of income age in the region. Japan is one of the world's leading suppliers of prepared dog and cat food, yet the country's pet food industry is expanding slowly. The market in China and India is predicted to rise fast during the forecast period, owing to rising consumer demand for pet food in these countries and increased investment by global industry participants in these economies.
Fresh Pet Food Market By Region
- Largest
- Fastest
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Fresh Pet Food Market Dynamics
Drivers
- Pet Food Manufacturers are Expanding their Product Development to Drive Market Growth
The main global market participants are working on developing a diverse range of pet food products to fulfill the needs of various types of animals of differing ages. This is expected to boost the global market. The number of products dispatched is growing. Market merchants are attempting to entice more clients by presenting new varieties of new pet food types. New product releases assist businesses grow product sales and market share.
- Increased Pet Ownership in Developing Economies will Boost Market Growth
The increasing trend of keeping pets, more in developing countries, is predicted to boost the market. Increased urbanization and adaptation to pets enable the owners to opt for nutritional and quality feed for pets, which accelerates market growth. Consumers' higher per capita income is encouraging them to spend on solid and natural pet food to improve their health. Furthermore, the availability of products in several pricing ranges is driving expansion in the global market.
Restraints
- Shorter Shelf Life Impedes Market Growth
The shorter term of realistic usability compared to handled pet food types is an important test for global new pet food industry development. New pet food varieties receive less handling workouts than handled pet food varieties, resulting in a significantly lower capacity life when compared to handled pet food sources. Handled pet food sources offer higher accommodation than new handled food options. Synthetic handling, drying, canning, and maturing are some of the most typical ways to manage pet food supplies.
- High Production and Distribution Costs:
The primary challenge facing the fresh pet food industry is the relatively high cost of making and distributing fresh pet food. Fresh pet food is subject to strict requirements, in contrast to normal pet food that is sold in supermarkets. It cannot be maintained, for instance, and its ingredients must be organic, safe for human consumption, or even non-GMO. These ingredients are significantly more expensive and of a higher standard than those included in regular pet food.
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Fresh Pet Food Market Competitive Landscape
The competitive scenario in this market is moderately consolidated, with multinational corporations fighting to accommodate strong demand from large clients and end-users. In the future, prominent industry participants are expected to adopt new marketing tactics and employ current technology to expand their consumer base and generate more money. Furthermore, organizations' strategic plans include expansion, mergers, and acquisitions.
Top Player’s Company Profiles
- WellPet LLC
- Freshpet, Inc.
- Mars Petcare Inc.
- Big Heart Pet Brands
- Merrick Pet Care
- Nutro Products, Inc.
- Instinct Pet Food
- Ziwi Peak
- Bil-Jac Foods, Inc.
- Nestle Purina Petcare
- Colgate-Palmolive Company
- LUPUS Alimentos
- Total Alimentos
- Ollie
- PetPlate
Recent Developments
- In January 2022, Manna Pro acquired Oxbow Animal Health. It is a small animal pet company. Moreover, it delivers quality food and nutrition to rabbits, pigs, hamsters, and other pets.
- In August 2023, HelloFresh introduced The Pets Table, a new luxury pet food brand. The subscription-based business, created with veterinarians, offers human-grade, fresh, and air-dried meals suited to each dog's caloric needs at a reasonable cost.
- In September 2023, Superlatus, Inc., a large food distribution and technology company, merged with TRxADE HEALTH, Inc., announcing its foray into the pet food industry with plant-based or vegan pet treats.
Fresh Pet Food Key Market Trends
- Opening New Stores to Boost Market Development
- The expansion of new pet food stores will propel the global fresh pet food market forward. Fresh pet food varieties are gaining popularity around the world due to their reduced handling requirements, lack of additives, and increased medical benefits. The rising demand for new pet food varieties in the country has encouraged market vendors to increase manufacturing and delivery capacity. The novel components and the limited amount of handling are gaining appeal among pet owners. To boost sales, fresh pet food stores and dealers are promoting novel techniques.
Fresh Pet Food Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest Analysis, the fresh pet food market manufactures food for dogs, cats, birds, and other pets. The pet food industry's growth has been characterized by a shift toward more nutritious and scientifically designed pet meals adapted to the pet's life stage and health status, as well as a decrease in fat components and an increase in protein-rich ingredients. Yet another important driver for this fresh pet food market is rise in incidences of pet ownership in urban areas. With a rise in customer priorities regarding pets, the growth in demand for different varieties of food for pets is hence, high in market potential.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 10.8 Billion |
| Market size value in 2031 | USD 25.5 Billion |
| Growth Rate | 10% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Fresh Pet Food Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Fresh Pet Food Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Fresh Pet Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fresh Pet Food Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fresh Pet Food Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fresh Pet Food Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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