USD 18.19 billion
Fresh Strawberry Market Size, Share, Growth Analysis, By Types(June bearing strawberry, ever bearing strawberry, Day neutral strawberry, Others), By Category(Organic, Conventional), By Applications(Food, beverages (Dairy, Confectionery, Beverages), By Distribution Channel(Supermarkets-Hypermarkets, Convenience stores, independent retailers, Online sales), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30H2076 |
Region:
Global |
Published Date: April, 2024
Pages:
157
|Tables:
124
|Figures:
78
Fresh Strawberry Market Insights
Fresh Strawberry Market size was valued at USD 0 Billion in 2023 and is poised to grow from USD 0 Billion in 2024 to USD 29.13 Billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).
Strawberry is a rosaceae family herbaceous plant with a limited growth rate. The fresh strawberry business is primarily driven by its widespread use in processed foods like as shortcake and pastries. Because fresh strawberries are high in vitamins, fibre, and antioxidants, they are used in a variety of cosmetics and personal care products. Fresh strawberries are a sodium-free, fat-free, cholesterol-free, low-calorie food that has been shown to help decrease cholesterol and blood pressure. Because of the multiple health benefits connected with ingesting fresh fruits and vegetables, people are migrating toward plant-based meals, which has fueled the fresh strawberry market expansion. Fresh strawberries are often used in many functional drinks to boost nutritional value while also improving flavour and texture. The growing popularity of functional foods and beverages has bolstered the fresh strawberry business. Consumption of convenience foods and functional foods/drinks has increased as a result of consumers' fast-paced lifestyles and a rising working population. Manufacturers are producing unique products utilising fresh strawberries to meet the expanding consumer demand, which positively aids in market expansion.
US Fresh Strawberry Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Conventional
Fastest Growth
Conventional
Growth Rate
4.7% CAGR
Global Fresh Strawberry Market 2021-2028 ($ Mn)
Country Share for North America Region- 2021 (%)
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Fresh Strawberry Market Segmental Analysis
Fresh Strawberry Market is segmented based on type, category, application, distribution channel. Based on type Fresh Strawberry Market is segmented into June bearing strawberry, ever bearing strawberry, day neutral strawberry, others. Based on category, Fresh Strawberry Market is segmented into organic, conventional. Based on application Fresh Strawberry Market is segmented into Foods and beverages, Cosmetics and personal care. Food and beverages segment is further divided into dairy, confectionery, beverages, bakery, condiments. Based on region global Fresh Strawberry Market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa.
Fresh Strawberry Market Analysis by Type:
Based on type, market is segmented into June bearing strawberry, ever bearing strawberry, day neutral strawberry, others.
The June bearing strawberry type segment accounts for the majority of the market since it is mostly cultivated and has substantial commercial availability. June strawberries are quite popular due to their high fruit quality, delicious juicy texture, and widespread production. The everbearing strawberry is also gaining popularity because it can be grown in small spaces such as in-home gardening and is delicious. The organic fresh strawberry category is leading due to consumer preference for organic and clean-label products that are devoid of synthetic pesticides and fertilisers. Organic items are regarded to be healthier than conventionally grown ones since they lack any toxic components.
Fresh Strawberry Market Analysis by Application:
Due to the widespread use of fresh strawberries in numerous food and beverage items, the food and beverage industry is anticipated to hold the majority of the market share. Dairy goods such as smoothies, flavored yogurt, milkshakes, cottage cheese, and others that use fresh strawberries are leading the market. Fresh strawberries are utilized in a variety of cakes and pastries to improve their visual appeal and flavor, which puts the bakery and condiment industries ahead of the dairy sector. Fresh strawberries are used in the condiments industry to make sauces, jams, and jellies.
Global Fresh Strawberry Market By Category, 2021 (%)
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Fresh Strawberry Market Regional Insights
Based on region, global fresh strawberry market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa. Due to its vast production in the United States, which is a significant producer of strawberries worldwide, North America holds the largest global fresh strawberry market share. The richness of raw materials and their widespread availability is a fundamental factor driving the regional market. The growing improvement of the supply chain facilitates the easy availability of raw materials to end-user application industries for the manufacture of diverse processed food items. This expands its regional market.
Fresh strawberries are the most popular summer soft fruit in Europe; thus, the market is expected to rise significantly in the next few years. Italy, Germany, and the United Kingdom are among the top strawberry-consuming countries in the region, which helps its sales performance. Strawberry growers are implementing innovative technology to increase production capacity, such as protected horticulture, plastic tunnels, glass greenhouses, and others. As a result, the regional market is expanding.
The Asia Pacific region is likely to see significant development in the next few years as per capita consumption of fresh strawberries rises. A macroeconomic aspect driving the regional market is the region's expanding population. Because of the existence of potential markets such as China, Japan, and India, several processed food producers are establishing production bases in the region. The simple availability of raw materials and labour has prompted manufacturers to set up shop, propelling regional market expansion.
Global Fresh Strawberry Market By Geography, 2021 - 2028
- Largest
- Fastest
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Fresh Strawberry Market Dynamics
Fresh Strawberry Market Drivers
- Rising consumer desire for superfoods due to its high nutritional value to meet daily nutritional requirements is a major factor driving the worldwide fresh strawberry market. Strawberry's plentiful abundance of nutrients and delectable taste, combined with consumers' increased interest in leading a healthy lifestyle, has led to its widespread inclusion in many processed meals. Furthermore, the expanding food processing industry has contributed to the market's rise. Growing e-commerce supply channels and a strong food supply chain have made it more accessible to customers, fuelling market expansion.
Fresh Strawberry Market Restraint
- One of the biggest challenges impeding its market is its seasonal reliance on fresh strawberries. Furthermore, strawberries are farmed in only a few countries, including the United States, Spain, and Turkey, and are then transported to other locations, raising the entire price of the finished products due to taxes and shipping costs. This has slowed its market expansion. Fresh strawberries have a far higher perishability and are less shelf-stable than canned or preserved strawberries, which limits market expansion.
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Fresh Strawberry Market Competitive Landscape
The fresh strawberry market is characterised by the presence of well-established players as well as several small and medium-sized players. These manufacturers are pursuing a variety of strategies, including new product launches, product portfolio expansion, and mergers and acquisitions. Several large firms are forming multiple strategic alliances in order to increase their market share and get a competitive edge.
Top Players in the Global Fresh Strawberry Market
- Dole Food (US)
- Chinwong food (Thailand)
- Driscoll's (US)
- Naturipe Farms (US)
- California Giant Berry Farms (US)
- Berry Gardens Ltd. (UK)
- Wish Farms (US)
- Fresh Del Monte Produce Inc. (US)
- Well•Pict Berries, Inc. (US)
- The Wonderful Company LLC (US)
- Sun Belle Inc. (US)
- Costa Group Holdings Limited (Australia)
- Misionero Vegetables (US)
- Hortifrut S.A. (Chile)
- Camposol Holding PLC (Peru)
- Rainier Fruit Company (US)
- Red Sun Farms (Canada)
- Greenyard NV (Belgium)
- T&G Global Limited (New Zealand)
- Camposol Holding PLC (Peru)
- Driscoll's de Mexico (Mexico)
Fresh Strawberry Market Recent Developments
In September 2022, Driscoll launched its latest digital projects, including its Berry Patch Sensory Wheels™ and a collection of "Specialty Strawberry Mini Sets" to support the brand's high-flavor strawberry collection. The new digital assets were timed with the return of its seasonal premium offering.
Fresh Strawberry Key Market Trends
- Factor expected to fuel fresh strawberry market expansion in the global market in the future years is the increased use of strawberry in cosmetic industries due to its anti-oxidant qualities that work as anti-pigmentation and anti-aging components. Strawberry cultivation and production employing organic or natural pesticides, as well as an organic method to cultivating fruits, are expected to generate revenue potential for worldwide market participants.
Fresh Strawberry Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global fresh strawberry market analysis, North America is the fastest-growing market for fresh strawberries. The richness of raw materials and their widespread availability is a fundamental factor driving the regional market. The growing improvement of the supply chain facilitates the easy availability of raw materials to end-user application industries for the manufacture of diverse processed food items. High demand for consumption of fresh strawberries or for preparing various foods and beverages including juices, pies, ice creams, chocolates, milkshakes, and baked products such as strawberry biscuits, and various desserts is one of the major factors driving market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 18.19 billion |
| Market size value in 2031 | USD 27.82 billion |
| Growth Rate | 4.7% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Fresh Strawberry Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Fresh Strawberry Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Fresh Strawberry Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fresh Strawberry Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fresh Strawberry Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fresh Strawberry Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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