Global fresh strawberry market

Fresh Strawberry Market Size, Share, Growth Analysis, By Types(June bearing strawberry, ever bearing strawberry, Day neutral strawberry, Others), By Category(Organic, Conventional), By Applications(Food, beverages (Dairy, Confectionery, Beverages), By Distribution Channel(Supermarkets-Hypermarkets, Convenience stores, independent retailers, Online sales), By Region - Industry Forecast 2025-2032

Report ID: SQMIG30H2076 | Region: Global | Published Date: April, 2024
Pages: 157 | Tables: 124 | Figures: 78

Fresh Strawberry Market Dynamics

Fresh Strawberry Market Drivers

  • Rising consumer desire for superfoods due to its high nutritional value to meet daily nutritional requirements is a major factor driving the worldwide fresh strawberry market. Strawberry's plentiful abundance of nutrients and delectable taste, combined with consumers' increased interest in leading a healthy lifestyle, has led to its widespread inclusion in many processed meals. Furthermore, the expanding food processing industry has contributed to the market's rise. Growing e-commerce supply channels and a strong food supply chain have made it more accessible to customers, fuelling market expansion.

Fresh Strawberry Market Restraint

  • One of the biggest challenges impeding its market is its seasonal reliance on fresh strawberries. Furthermore, strawberries are farmed in only a few countries, including the United States, Spain, and Turkey, and are then transported to other locations, raising the entire price of the finished products due to taxes and shipping costs. This has slowed its market expansion. Fresh strawberries have a far higher perishability and are less shelf-stable than canned or preserved strawberries, which limits market expansion.
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FAQs

Fresh Strawberry Market was valued at USD 18.19 billion in 2019 and it is expected to grow from USD 19.21 billion and reach USD 27.82 billion by 2031, at a CAGR of 4.7% over the forecast period (2024-2031).

The fresh strawberry market is characterised by the presence of well-established players as well as several small and medium-sized players. These manufacturers are pursuing a variety of strategies, including new product launches, product portfolio expansion, and mergers and acquisitions. Several large firms are forming multiple strategic alliances in order to increase their market share and get a competitive edge. 'Dole Food (US)', 'Chinwong food (Thailand)', 'Driscoll's (US)', 'Naturipe Farms (US)', 'California Giant Berry Farms (US)', 'Berry Gardens Ltd. (UK)', 'Wish Farms (US)', 'Fresh Del Monte Produce Inc. (US)', 'Well•Pict Berries, Inc. (US)', 'The Wonderful Company LLC (US)', 'Sun Belle Inc. (US)', 'Costa Group Holdings Limited (Australia)', 'Misionero Vegetables (US)', 'Hortifrut S.A. (Chile)', 'Camposol Holding PLC (Peru)', 'Rainier Fruit Company (US)', 'Red Sun Farms (Canada)', 'Greenyard NV (Belgium)', 'T&G Limited (New Zealand)', 'Camposol Holding PLC (Peru)', 'Driscoll's de Mexico (Mexico)'

Rising consumer desire for superfoods due to its high nutritional value to meet daily nutritional requirements is a major factor driving the worldwide fresh strawberry market. Strawberry's plentiful abundance of nutrients and delectable taste, combined with consumers' increased interest in leading a healthy lifestyle, has led to its widespread inclusion in many processed meals. Furthermore, the expanding food processing industry has contributed to the market's rise. Growing e-commerce supply channels and a strong food supply chain have made it more accessible to customers, fuelling market expansion.

Factor expected to fuel fresh strawberry market expansion in the market in the future years is the increased use of strawberry in cosmetic industries due to its anti-oxidant qualities that work as anti-pigmentation and anti-aging components. Strawberry cultivation and production employing organic or natural pesticides, as well as an organic method to cultivating fruits, are expected to generate revenue potential for worldwide market participants.

Based on region, fresh strawberry market is segmented into North America, Asia Pacific, Europe, Latin America and Middle East Africa. Due to its vast production in the United States, which is a significant producer of strawberries worldwide, North America holds the largest global  fresh strawberry market share. The richness of raw materials and their widespread availability is a fundamental factor driving the regional market. The growing improvement of the supply chain facilitates the easy availability of raw materials to end-user application industries for the manufacture of diverse processed food items. This expands its regional market.

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Global fresh strawberry market

Report ID: SQMIG30H2076

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