Fresh Strawberry Market Size, Share, Growth Analysis, By Types(June bearing strawberry, ever bearing strawberry, Day neutral strawberry, Others), By Category(Organic, Conventional), By Applications(Food, beverages (Dairy, Confectionery, Beverages), By Distribution Channel(Supermarkets-Hypermarkets, Convenience stores, independent retailers, Online sales), By Region - Industry Forecast 2024-2031

Fresh Strawberry Market was valued at USD 18.19 billion in 2019 and it is expected to grow from USD 19.21 billion and reach USD 27.82 billion by 2031, at a CAGR of 4.7% over the forecast period (2024-2031).

Strawberry is a rosaceae family herbaceous plant with a limited growth rate. The fresh strawberry business is primarily driven by its widespread use in processed foods like as shortcake and pastries. Because fresh strawberries are high in vitamins, fibre, and antioxidants, they are used in a variety of cosmetics and personal care products. Fresh strawberries are a sodium-free, fat-free, cholesterol-free, low-calorie food that has been shown to help decrease cholesterol and blood pressure. Because of the multiple health benefits connected with ingesting fresh fruits and vegetables, people are migrating toward plant-based meals, which has fueled the fresh strawberry market expansion. Fresh strawberries are often used in many functional drinks to boost nutritional value while also improving flavour and texture. The growing popularity of functional foods and beverages has bolstered the fresh strawberry business. Consumption of convenience foods and functional foods/drinks has increased as a result of consumers' fast-paced lifestyles and a rising working population. Manufacturers are producing unique products utilising fresh strawberries to meet the expanding consumer demand, which positively aids in market expansion.

US Fresh Strawberry Market is poised to grow at a sustainable CAGR for the next forecast year.