USD 23.56 Billion
Frozen Pizza Market Size, Share, Growth Analysis, By Crust Type (Thin Crust, Thick Crust), By Topping, By Sales Channel, By Size Type, By Region - Industry Forecast 2025-2032
Report ID:
SQSG30I2002 |
Region:
Global |
Published Date: December, 2024
Pages:
165
|Tables:
116
|Figures:
77
Frozen Pizza Market Insights
Frozen Pizza Market size was valued at USD 23.56 Billion in 2023 and is poised to grow from USD 24.86 Billion in 2024 to USD 30.25 Billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).
Pizza has gained massive popularity as classical dish across the world during the last couple of decades. Pizza is one of the popular foods among millennials, the young generation, and the working-class population because of its taste, flavor, and affordability. The changing lifestyle and food habits among the population is the key growth factor for the market. Apart from taste, these frozen products offer convenience and longer shelf life, which, in turn, is expected to fuel frozen pizza market growth over the forecast period.
Increasing attraction towards frozen pizza is due to the ease of offers in terms of customization, according to one’s own taste. For example, people choose crispy crusts and reheat the pizza and making it customized by their choice. Similarly, these pizzas can be heated and reheated in an oven, toaster, and grill to obtain a dish fit for everyone’s palate. Frozen pizzas have considered a food item that can be prepared easily and take less than 20 minutes to be prepared and contain a healthy dose of carbohydrates, protein, calcium, fats, and vitamins. People are often enjoyed frozen pizza with salads and fizz drinks making them perfect for small gatherings. Oftentimes, pizza is also called a “mixed dish” which has a blend of multiple flavors from cheese, sauce, veggies, fruits, and meat.
US Frozen Pizza Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Regular
Fastest Growth
Medium
Growth Rate
5.5% CAGR
Global Frozen Pizza Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Frozen Pizza Market Segmental Analysis
Global Frozen Pizza Market is segmented by Crust Type, Toppings, Sales Channel, Size Type and Region. Based on Crust Type, the market is segmented into Thin Crust, Thick Crust, Stuffed Crust. Based on Toppings, the market is segmented into Cheese, Meat, Fruits and Vegetables, Others. Based on Sales Channel, the market is segmented into Store Based, Online Retail. Based on Size Type, the market is segmented into Small, Medium, Large. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Frozen Pizza Market Analysis by Crust Type
Based on crust type, the Regular Thin Crust segment acquired the major share in the market in 2021. In recent years growing health consciousness among the consumer is anticipated to drive the regular thin crust type in the market. Apart from regular thin crust, frozen pizza market observers the trends toward thin crust is increasing, due to its reduced calories and health association compared to the other stuffed and deep-dish frozen pizzas.
Frozen Pizza Market Analysis by Topping
Over the period of time, vegetable toppings are favorite and continuously witness a growth till the forecasted period. In vegetable topping, some of the main vegetables are capsicum, corn, onion, tomato, mushroom, peppers, and others. Frozen pizza manufacturers are focused on seasonal vegetables as a topping because of the availability of these vegetables throughout the year.
Frozen Pizza Market Analysis by Distribution Channel
Based on distribution channels, the frozen pizza market is segmented between offline and online. In the offline channel, HoReCa (Hotel/Restaurant/Café) has the highest market share more than 50.0% in 2021 and is expected to maintain dominance over the forecast period. Increasing internet penetration, development in the supply chain, and ease of ordering food fuelling the growth in the online channel.
Frozen Pizza Market Analysis by Product Type
The increasing trend of house parties among working-class people, college grads, and the young generation are opening new scope for the product in the global market. In product type, regular frozen pizza is dominating the market share of more than 35.0% in 2021 and continues to dominate over the forecast period. After the regular size of the pizza, medium frozen pizza is anticipated to be the fastest-growing segment with a significant growth rate from 2022 to 2028.
Global Frozen Pizza Market By Product Type , 2021(%)
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Frozen Pizza Market Regional Insights
North America is the dominating market of frozen pizza and more than 35% in the year 2021. Population and consumption-wise The United States and Canada are the largest consumers of frozen products. To understand the popularity of pizza, in the U.S that ‘National Pizza Day' is celebrated on the 9th of February, every year. It clearly shows that consumer trends are propelling the demand for the product in the regional market. The world’s largest populated region, the Asia Pacific is witnessing the fastest growth throughout the forecasted region. With the increasing popularity and adoption of western culture in developing countries like China, India, Bangladesh, and the Philippines, foreseen a high growth rate in the region over the forecast period.
Global Frozen Pizza Market By Geography, 2021 - 2028
- Largest
- Fastest
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Frozen Pizza Market Dynamics
Frozen Pizza Market Driver
- Frozen pizza has a longer shelf life and extra preservatives to increase its durability. Consumers are now more aware of their health and wellness, and understand the requirements of food nutrients. This has resulted in a changing lifestyle and food consumption preferences among young people.
- Increased R&D to attract consumers and adapt their behavior to the development of freezer technology, the taste and rise of various fast-food stores for rising economies are predicted to offer frozen pizza market players profitable prospects.
Frozen Pizza Market Restraint
- Over the period of time, number of people have questioned the adverse effects of consuming frozen pizza regularly and which is created a negative perception of the product and is the main restrain for the market.
- To make availability, the supply chain is one the most important factor for any product. But in the case of frozen pizza, the supply chain has some sort of limitations as this food required a cold chain network. Many developing countries facing challenges in their supply chain due to less cold storage in the region.
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Frozen Pizza Market Competitive Landscape
The global Frozen Pizza market is fairly fragmented with a regional and unorganized players. Creating monopoly in market is quite difficult.
Frozen Pizza Market Top Players Company Profiles
- Nestle (Switzerland)
- Dr. Oetker (Germany)
- Schwan's Company (United States)
- Conagra Brands (United States)
- General Mills Inc. (United States)
- Kellogg Company (United States)
- Amy's Kitchen (United States)
- Palermo Villa Inc. (United States)
- Newman's Own Inc. (United States)
- McCain Foods Limited (Canada)
- Totino's (United States)
- Home Run Inn (United States)
- Sabatasso's (United States)
- Red Baron (United States)
- California Pizza Kitchen (United States)
- Digiorno (United States)
- Tombstone (United States)
- Freschetta (United States)
- Celeste (United States)
- Tony's Pizza (United States)
Frozen Pizza Market Recent Developments
- In May 2022. General Mills has announced the acquisition of TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. Peak Rock Capital currently has TNT Crust in its portfolio.
- In March 2022, the frozen food delivery company Schwan's Home Delivery has changed its name to Yelloh.
Frozen Pizza Key Market Trends
- Nowadays, more people are working from home and children are engaging in remote learning, they’re seeking convenient and fast-making meal solutions that can be consumed for both lunch and dinner. Multi-serve pizza has been a convenient and popular meal option for dinner and single-serve pizza has become increasingly popular for lunch.
- Health is of utmost concern for consumers and they’re trying healthier options such as high protein or plant-based to counteract indulgence cravings. At the same time, various restaurants owners started selling frozen pizzas so that they could stay fresh longer.
- The frozen pizza trend is no longer restricted to Western countries. This is because of globalization, consumers are more aware of the latest trends in food, like frozen pizza. As a result, the frozen product is gradually adopted and penetrating Asian markets. Experts already assume impressive growth prospects in countries like China, India, South Korea, and other countries.
Frozen Pizza Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, The increasing trend of house parties among working-class people, college grads, and the young generation are opening new scope for the product in the global market. In product type, regular frozen pizza is dominating the market share of more than 35.0% in 2021 and continues to dominate over the forecast period.North America is the dominating market of frozen pizza and more than 35% in the year 2021. Population and consumption-wise The United States and Canada are the largest consumers of frozen products. Increased R&D to attract consumers and adapt their behavior to the development of freezer technology, the taste and rise of various fast-food stores for rising economies are predicted to offer market players profitable prospects.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 23.56 Billion |
| Market size value in 2032 | USD 30.25 Billion |
| Growth Rate | 5.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Frozen Pizza Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Frozen Pizza Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Frozen Pizza Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Frozen Pizza Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Frozen Pizza Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Frozen Pizza Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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