Fruit and Vegetable Juice Market Size, Share, Growth Analysis, By Product(Fruit Juices, Fruit & Vegetable Blend, and Vegetable juices), By Flavor(Sweet, Salty, Spicy, and Others), By Category(Carbonated, and Non-carbonated), By Packaging Type(Bottles, and Cans), By Distribution Channel(Offline, and Online), By Region - Industry Forecast 2024-2031

Fruit and Vegetable Juice Market size was valued at USD 131.6 billion in 2021 and is poised to grow from USD 142.4 billion in 2022 to USD 228.9 billion by 2030, growing at a CAGR of 6% in the forecast period (2023-2030).

The global market is experiencing rapid growth, fueled by various factors such as changes in consumer preferences, adoption of healthier diets, and the popularity of cold-pressed juices. To maintain a healthy body weight and prevent chronic illnesses, consumers are increasingly turning to healthy food options. According to a report by the American Heart Association and the International Food Information Council (IFIC) Foundation, 95% of US consumers seek healthy food choices at least some of the time. This trend toward healthy eating is likely to drive the demand for juices in the future. A recent article from November 2021 revealed that fresh fruits are the most expensive food item in US households, accounting for 36% of the market.

This highlights the growing importance of health concerns among consumers, and the consequent shift in consumption patterns from aerated soda to healthy juices. Compared to soft drinks and other sugar-sweetened beverages, fruit and vegetable juices offer significant nutritional benefits, making them a preferred choice among health-conscious consumers. As a result, the natural juices segment is expected to have multiple growth opportunities. The development and introduction of novel products into the market is likely to be influenced by the rising number of health-conscious consumers and growing understanding of the advantages of organic vegetables and clean-label products. The shift towards healthier diets and lifestyles is expected to continue, which will likely accelerate the growth of the market globally.

US Fruit and Vegetable Juice Market is poised to grow at a sustainable CAGR for the next forecast year.