Fruit Concentrate Market Size, Share, Growth Analysis, By Fruit(Apples, Lemons, Specialty Fruits, Oranges), By Product Type(Powder Concentrate, Liquid Concentrate), By Application(Confectionery, Beverages, Dairy Products, Bakeries), By Region - Industry Forecast 2024-2031


Report ID: SQSG30I2019 | Region: Global | Published Date: April, 2024
Pages: 157 |Tables: 94 |Figures: 76

Fruit Concentrate Market Insights

Global Fruit Concentrate Market size was valued at USD 70.26 billion in 2019 and is poised to grow from USD 73.7 billion in 2023 to USD 73.7 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

The juice from concentrate is actually fruit juice. The sole distinction is that it was processed, meaning that after being extracted from the actual fruit (such as an orange or lemon), its water content was drained and then dried up to produce a powder. The concentrate is the name given to this juice in powder form. Evaporation has a positive impact on business since it makes actual fruit juice less bulky and less expensive to ship. The market for fruit concentrates worldwide is expanding mostly due to the increased popularity of eating natural foods. Juices made from fruits and vegetables are becoming more popular among consumers as obesity, diabetes, and heart disease cases rise. To meet the rising demand for clean-label food goods, the major manufacturers are launching creative new products.

For example, New Citrus Extract, a cutting-edge citrus extract technology from Kerry, the Taste & Nutrition business, provides all the flavor advantages and effects of conventional natural citrus products while yet qualifying as a "Natural Extract." This best-in-class extraction technology can be used on a variety of citrus fruits and has a wide range of applications, including alcoholic drinks like hard seltzers, malt beverages, mocktails, and flavored beers and spirits, as well as refreshing drinks like sparkling and still flavored waters, ready-to-drink teas, juice drinks, isotonic and energy drinks, and craft carbonated soft drinks (CSDs).

The COVID-19 pandemic had a significant influence on the expansion of the fruit concentrate market. The volume of fruit concentrate produced was impacted because of the temporary closure of the manufacturing facilities due to the severe limitations. The market expansion during this time period was affected by the labour scarcity that was seen as a result of the person returning to their homes. Additionally, the supply chain disruption caused a lack of raw materials and hampered the distribution of finished goods. For example, the number of container ships is presently 8% below average due to COVID-19 regulations such caps on crew changes, increased screening, required quarantines, and decreased demand. Disruptions to truck and container shipping fall somewhere in the middle. In Canada and the United States, commercial road transport in April was around 20% lower than typical. Truck traffic in Europe originally decreased by more than 50% in Spain, 46% in France, and 37% in Italy, but it has since rebounded. The overall distance traveled by trucks in Europe by the middle of April was 24% less than usual.

US Fruit Concentrate Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 70.26 billion

Largest Segment

Powder Concentrate

Fastest Growth

Liquid Concentrate

Growth Rate

4.9% CAGR

Global Fruit Concentrate Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Fruit Concentrate Market Segmental Analysis

Fruit Concentrate Market is segmented based on the fruit, product type, application, and region. Based on the fruit, the global fruit concentrate market is segmented as apples, lemons, specialty fruits, oranges, pineapples, pears, and grapes. Based on product type, the global fruit concentrate market is segmented into powder concentrate and liquid concentrate. Based on application, the global fruit concentrate market is segmented as confectionery, beverages, dairy products, and bakeries. Based on Region Fruit Concentrate Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Fruit Concentrate Market Analysis by Fruit

In 2021, the global fruit concentrate market is predicted to be dominated by the apple segment. The sector will get more engaged as consumers become more interested in exotically flavored meals and drinks and have easier access to fresh fruit. The growing demand for apple concentrate will speed up the expansion of the segment because there are so many cakes, pastries, beverages, and other foods that include nutrients. For example, a total of 30 countries export apple juice concentrate to India. From the previous year, when the value was USD 9.62 million in 2017, the import of apple juice concentrate climbed by 39.6% to reach USD 7.47 million in 2020–2021 (Apr–Nov), and USD 13.43 million in 2018. Apple juice concentrate imports from India climbed 83.47 percent yearly between 2014 and 2018. In the fiscal year 2020–2021 (April–November), India imported apple juice concentrate worth $7.47 million, a decrease from $13.43 million in the previous year.

Following this, the banana segment is expected to see significant growth in the global fruit concentrate market during the forecast period. Demand for banana concentrates is anticipated to rise as a result of increased demand for sports beverages among athletes who value their high potassium, vitamin, and dietary fiber content. The use of sports and energy drinks has increased nationally in the United States over the past ten years, with the biggest increases among young individuals aged 20 to 34. Sports drinks and energy drinks were both regularly consumed by 31.0 percent and 18.8 percent of young adults, respectively. Sports drink usage was linked to increased use of sugar-sweetened soda, fruit juice, video games, and muscle-building supplements like creatine in both men and women. Men were more likely than females to report drinking sports drinks on a weekly basis (44.6 percent vs 19.9 percent), and similarly, males were more likely to report drinking energy drinks on a weekly basis (26.7 percent versus 12.2 percent).

Fruit Concentrate Market Analysis by Product Type

In 2021, the powdered segment held the largest share in the global fruit concentrate market. Juice concentrates are dehydrated into powder form using techniques including freeze- and spray-drying. This makes these items smaller by removing all of the water content. Numerous studies demonstrate a relationship between reduced inflammatory indicators and elevated antioxidant levels and concentrated powders of mixed fruits and vegetables. Although it is a normal biological reaction, persistent inflammation has been related to numerous illnesses, including diabetes and cancer. Anti-inflammatory ingredients in meals, such as those present in various juice concentrates, may thus aid in the prevention of this illness.

There are 10.9K fruit concentrate export shipments coming from 194 Suppliers throughout the world. South Korea, China, and Panama are the top 3 fruit concentrate exporters worldwide. Fruit concentrate is exported by South Korea the most (2,021 shipments), China comes in second (1,714), and Panama comes in third (993 shipments). The rise in these exporters is expected to boost the growth of the global fruit concentrate market during the forecast period.

Fruit Concentrate Market Analysis by Application

The global fruit concentrate market has the largest market share for drinking items in 2021, followed by bread goods. Fruit concentrates offer wholesome nutritional content, flavor, sweetness from nature, and color. The market for fruit concentrate puree is anticipated to grow faster than average due to the rapidly rising demand for handmade and artisanal alcoholic drinks. The market share will grow as the number of brewers and experimental alcohol use both rise. The sector will get more involved as millennials drink more alcoholic beverages as the variety of perfumed alternatives, including fruit beer and cocktails, expands. According to research, 65 percent of Gen Xers and 72 percent of Boomers reported drinking alcohol, compared to 53 percent of Millennials.

Global Fruit Concentrate Market By Service, 2021(%)

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Fruit Concentrate Market Regional Insights

North America has the greatest share in the global fruit concentrate market. The United States dominates the North America fruit concentrate market. This is because customers are consuming more ready-to-drink goods and eating more fruits in concentrated form in a wide range of food and beverage items. Products made from fruit concentrates are offered by a number of producers in North America, which contributes to the market's expansion. Both established and emerging regions are expected to continue to see market expansion. For example, the Taiyo Kagaku Co. Ltd., a regional food manufacturer, is selling its fruit preparations division to the fruit, starch, and sugar conglomerate AGRANA, which is expanding its footprint in Asia. The fruit preparations made by AGRANA are made using premium fruit that is either puréed or diced and utilized in dairy products, ice cream, and bakery goods. These goods are uniquely created by AGRANA based on tight client cooperation during the development process.

It is anticipated that increased use of fruit concentrates in a range of food and beverage items would spur the global fruit concentrate market expansion in Europe. Working-class consumers' hectic lifestyles and changes in consumer behavior have left people's bodies deficient in nutrients and antioxidants, which help with a variety of hair, heart, skin, and other health-related issues. Juice concentrates are more in demand as a result of these causes since they include the minerals and nutrients that customers' bodies need. For instance, 50 to 70 percent of the population has insufficient amounts of vitamin D in their blood, making vitamin D insufficiency a serious issue throughout Europe. The specialists examined the illnesses and problems linked to vitamin D insufficiency and advised postmenopausal women to take supplements. These professionals assert that vitamin D supplements enhance bone mineral density, enhance neuromuscular function, and lower the risk of fracture.

Global Fruit Concentrate Market By Geography, 2021 - 2028
  • Largest
  • Fastest

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Fruit Concentrate Market Dynamics

Fruit Concentrate Market Driver

  • The demand for fruit concentrate has expanded globally along with the demand for health-related products. Fruit-flavored beverage products are in high demand from customers as health consciousness has spread around the world. Fruit concentrates are a practical and acceptable substitute for aerated and carbonated beverages. The customer's active lifestyle has also boosted the need for simple-to-consume foods and drinks, which has led to a growth in the development of nutritious and convenient beverage items. The market has grown primarily as a result of rising demand for accessible and healthful foods, changes in lifestyle, urbanization, and disposable income. Fruit concentrates are the most affordable and practical replacement for fresh fruits for a number of purposes.
  • Sales of prepared meals and infant food will grow as a result of the high vitamin and vital nutrient content. The demand for organic food will rise along with the number of health-conscious customers, as will the demand for fruit concentrate puree. Athletes' high need for smoothies and nutritious beverages to maintain their weight and fitness will further increase product uptake. Manufacturers must take new steps to adhere to legislative requirements and preserve product quality. A new kind of industrial growth may be brought about by increased competition among manufacturers for product innovation and new player improvements.

Fruit Concentrate Market Restraint

  • Participants in the industry will face challenges as a result of a growing trade deficit with fresh and processed fruits. Imports into the sector may be hampered by post-harvest losses, notably those that occur during fruit storage, shipping, and processing. Fresh fruits are usually preferable to concentrated fruits for consumption since fresh fruits have a higher fructose content than concentrated fruits, which is harmful to health and impacts how fruit concentrate is made.

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Fruit Concentrate Market Competitive Landscape

The global fruit concentrate market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. For example, the largest flavor and nutrition firm in the world, Kerry, has constructed a brand-new, cutting-edge facility in Jeddah, Saudi Arabia, measuring 21,500 square feet. This new facility, which is Kerry's largest in the Middle East, North Africa, and Turkey (MENAT) region, is one of the most modern and effective in the world and will produce delicious, nourishing, and sustainable food ingredients that will be distributed throughout the Middle East. The company has invested more than €80 million in the area over the past four years.

Top Players in the Global Fruit Concentrate Market

  • Agrana Beteiligungs AG
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Diana Food
  • Sudzucker AG
  • Doehler GmbH
  • SVZ International B.V.
  • SunOpta Inc.
  • Tree Top Inc.
  • Kerry Group plc
  • Coca-Cola Co.
  • Welch Foods Inc.
  • Capricon Food Products India Ltd.
  • Kerr Concentrates Inc.
  • Lemon Concentrate S.L.
  • Tianjin Kunyu International Co. Ltd.
  • H&H Products Company
  • Blue Pacific Flavors
  • Northwest Naturals
  • Schare & Associates Inc.

Fruit Concentrate Market Recent Developments

  • In April 2022, Kerry, the top taste and nutrition company in the world, recently announced that it has successfully acquired Natreon, Inc., a renowned provider of branded Ayurvedic botanical components. The nutritional supplement and functional food and beverage businesses across the world get branded, professionally researched, and tested Ayurvedic extracts from Natreon. The purchase considerably strengthens Kerry's position as a market leader and increases the portfolio of science-backed branded ingredients offered by ProActive Health, supporting the company's technological expansion.
  • In August 2022, Sprüngli launched vegan praline chocolates with cocoa fruit juice.

Fruit Concentrate Key Market Trends

  • More natural and nutritious food is becoming increasingly popular throughout the world as a result of rising rates of obesity, diabetes, and heart disease as well as health food fads. As a result, fruit concentrate is being used more often as a replacement for refined sugar in a range of products, including juices, cakes, desserts, chocolates, and confectionery goods. For diabetics, fructose in fruit concentrate is a better option than sucrose since it has a lower glycemic index. Moreover, because fructose draws more water than granulated sugar, baked items created with it will not only be sweet but also very moist. Fruit concentrate is a very appealing natural alternative to sugar in the baking business because of the benefits of fructose.

Fruit Concentrate Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global fruit concentrate market analysis, in terms of fruit, the apple segment held the largest share in the global fruit concentrate market due to the growing demand for apple concentrate that will speed up the expansion of the segment because there are so many cakes, pastries, beverages, and other foods that include nutrients. By product type, the powdered segment held the largest share in the global fruit concentrate market due to numerous studies demonstrating a relationship between reduced inflammatory indicators and elevated antioxidant levels and concentrated powders of mixed fruits and vegetables. And, by region, the North American region held the largest share in the global fruit concentrate market. This is because customers are consuming more ready-to-drink goods and eating more fruits in concentrated form in a wide range of food and beverage items.

Report Metric Details
Market size value in 2019 USD 70.26 billion
Market size value in 2031 USD 73.7 billion
Growth Rate 4.9%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Fruit
    • Apples, Lemons, Specialty Fruits, Oranges, Pineapples, Pears, Grapes
  • Product Type
    • Powder Concentrate, Liquid Concentrate
  • Application
    • Confectionery, Beverages, Dairy Products, Bakeries
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Agrana Beteiligungs AG
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Diana Food
  • Sudzucker AG
  • Doehler GmbH
  • SVZ International B.V.
  • SunOpta Inc.
  • Tree Top Inc.
  • Kerry Group plc
  • Coca-Cola Co.
  • Welch Foods Inc.
  • Capricon Food Products India Ltd.
  • Kerr Concentrates Inc.
  • Lemon Concentrate S.L.
  • Tianjin Kunyu International Co. Ltd.
  • H&H Products Company
  • Blue Pacific Flavors
  • Northwest Naturals
  • Schare & Associates Inc.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fruit Concentrate Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fruit Concentrate Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fruit Concentrate Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fruit Concentrate Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fruit Concentrate Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fruit Concentrate Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Fruit Concentrate Market size was valued at USD 70.26 billion in 2019 and is poised to grow from USD 73.7 billion in 2023 to USD 73.7 billion by 2031, growing at a CAGR of 4.9% in the forecast period (2024-2031).

The global fruit concentrate market is relatively fragmented, with a high level of competition. The prominent players operating in the market are constantly adopting various growth strategies to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D to supply industries with the most efficient and cost-effective solutions. For example, the largest flavor and nutrition firm in the world, Kerry, has constructed a brand-new, cutting-edge facility in Jeddah, Saudi Arabia, measuring 21,500 square feet. This new facility, which is Kerry's largest in the Middle East, North Africa, and Turkey (MENAT) region, is one of the most modern and effective in the world and will produce delicious, nourishing, and sustainable food ingredients that will be distributed throughout the Middle East. The company has invested more than €80 million in the area over the past four years. 'Agrana Beteiligungs AG', 'Archer Daniels Midland Company', 'Ingredion Incorporated', 'Diana Food', 'Sudzucker AG', 'Doehler GmbH', 'SVZ International B.V.', 'SunOpta Inc.', 'Tree Top Inc.', 'Kerry Group plc', 'Coca-Cola Co.', 'Welch Foods Inc.', 'Capricon Food Products India Ltd.', 'Kerr Concentrates Inc.', 'Lemon Concentrate S.L.', 'Tianjin Kunyu International Co. Ltd.', 'H&H Products Company', 'Blue Pacific Flavors', 'Northwest Naturals', 'Schare & Associates Inc.'

The demand for fruit concentrate has expanded globally along with the demand for health-related products. Fruit-flavored beverage products are in high demand from customers as health consciousness has spread around the world. Fruit concentrates are a practical and acceptable substitute for aerated and carbonated beverages. The customer's active lifestyle has also boosted the need for simple-to-consume foods and drinks, which has led to a growth in the development of nutritious and convenient beverage items. The market has grown primarily as a result of rising demand for accessible and healthful foods, changes in lifestyle, urbanization, and disposable income. Fruit concentrates are the most affordable and practical replacement for fresh fruits for a number of purposes.

More natural and nutritious food is becoming increasingly popular throughout the world as a result of rising rates of obesity, diabetes, and heart disease as well as health food fads. As a result, fruit concentrate is being used more often as a replacement for refined sugar in a range of products, including juices, cakes, desserts, chocolates, and confectionery goods. For diabetics, fructose in fruit concentrate is a better option than sucrose since it has a lower glycemic index. Moreover, because fructose draws more water than granulated sugar, baked items created with it will not only be sweet but also very moist. Fruit concentrate is a very appealing natural alternative to sugar in the baking business because of the benefits of fructose.

North America has the greatest share in the global fruit concentrate market. The United States dominates the North America fruit concentrate market. This is because customers are consuming more ready-to-drink goods and eating more fruits in concentrated form in a wide range of food and beverage items. Products made from fruit concentrates are offered by a number of producers in North America, which contributes to the market's expansion. Both established and emerging regions are expected to continue to see market expansion. For example, the Taiyo Kagaku Co. Ltd., a regional food manufacturer, is selling its fruit preparations division to the fruit, starch, and sugar conglomerate AGRANA, which is expanding its footprint in Asia. The fruit preparations made by AGRANA are made using premium fruit that is either puréed or diced and utilized in dairy products, ice cream, and bakery goods. These goods are uniquely created by AGRANA based on tight client cooperation during the development process.

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