USD 4.38 billion
Ginger Beer Market Size, Share, Growth Analysis, By Type(Alcoholic Ginger Beer and Non-Alcoholic Ginger Beer), By Distribution Channel(Offline retail and Online retail), By Flavor(Lemon and Raspberry), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30F2021 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
84
|Figures:
81
Ginger Beer Market Insights
Global Ginger Beer Market size was valued at USD 4.38 billion in 2021 and is poised to grow from USD 4.69 billion in 2022 to USD 8.12 billion by 2030, growing at a CAGR of 7.1% in the forecast period (2023-2030).
Ginger beer is a non-alcoholic, carbonated drink with a spicy and sweet flavor. It is made by fermenting ginger, sugar, and water with a culture of yeast and bacteria called "ginger bug." The fermentation process can take anywhere from a few days to a few weeks, and results in a drink with a distinctive cloudy appearance and a sharp, refreshing taste. Ginger beer is often used as a mixer for cocktails, but can also be enjoyed on its own as a refreshing alternative to traditional soft drinks. According to our analysis report, North America is the largest market for ginger beer, followed by Europe and Asia Pacific. The increasing popularity of ginger beer in the United States is one of the key factors driving the growth of the North American market. The Asia Pacific region is expected to witness significant growth, owing to the rising demand for natural and healthy drinks in countries like China and India.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Cotton
Fastest Growth
Cotton
Growth Rate
7.1% CAGR
Global Ginger Beer Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Ginger Beer Market Segmental Analysis
Global Ginger Beer market is segmented by type, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Ginger Beer, and Non-Alcoholic Ginger Beer. Based on distribution channel, the market is segmented into Offline retail, and Online retail. Based on flavor, the market is segmented into lemon, and raspberry. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Type
By type, the market can be segmented into Alcoholic Ginger Beer and Non-Alcoholic Ginger Beer. Alcoholic ginger beer is a fermented beverage that contains alcohol and has a spicy ginger flavor. This segment is dominating the market, primarily due to the high demand for alcoholic beverages. The segment has been growing steadily, driven by increasing consumer preference for unique and flavorful alcoholic beverages. Additionally, the segment has been expanding due to the growing trend of craft beer and small-batch production, which has created new opportunities for the industry players to innovate and experiment with different flavors.
Non-alcoholic ginger beer is a popular beverage that is becoming increasingly popular among health-conscious consumers. The segment has been growing rapidly, driven by the increasing demand for non-alcoholic and low-alcohol beverages. This trend is driven by a growing concern for health and wellness, and the increasing awareness of the negative effects of alcohol consumption. Additionally, the segment has been expanding due to the growing trend of healthy lifestyle choices, where consumers are looking for drinks with low sugar and calories.
Analysis by Distribution Channel
By distribution channel, the market can be segmented into offline retail, and online retail. The offline retail segment includes supermarkets, hypermarkets, convenience stores, and specialty stores. This segment dominated the market, primarily due to its wide reach and accessibility. Consumers prefer to buy ginger beer from offline stores because they can physically examine the product and choose from a wide range of options. Additionally, supermarkets and hypermarkets offer attractive discounts and promotions that drive sales.
The online retail segment includes e-commerce platforms and direct-to-consumer channels. This segment has been growing rapidly, driven by the increasing adoption of e-commerce and online shopping. Online retail channels provide convenience and flexibility to consumers, enabling them to order ginger beer from the comfort of their homes. Online channels also offer a wider range of options and easy access to information, making it easier for consumers to make informed purchasing decisions.
Global Ginger Beer Market Size By Type, 2022 (%)
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Ginger Beer Market Regional Insights
North America dominated the global ginger beer market, with the United States being the largest market in the region. The increasing popularity of ginger beer in the US is mainly attributed to the growing demand for non-alcoholic, natural, and healthy beverages. The region is also home to many established ginger beer manufacturers, such as Reed's Inc., which is one of the leading players in the global ginger beer market.
The Asia Pacific region is expected to witness significant growth, driven by the rising demand for natural and healthy drinks in countries like China and India. The increasing disposable income of consumers in these countries is also expected to contribute to the growth of the ginger beer market. Additionally, the region is home to many small and local ginger beer manufacturers, which are expected to fuel market growth.
Global Ginger Beer Market By Geography, 2022-2030
- Largest
- Fastest
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Ginger Beer Market Dynamics
Drivers
Increasing demand for natural and healthy drinks
- One of the key drivers of the global ginger beer market is the increasing demand for natural and healthy drinks. Consumers around the world are becoming more health-conscious and are seeking out beverages that are free from artificial ingredients and preservatives. Ginger beer, with its natural and refreshing taste, has become a popular choice for consumers looking for a non-alcoholic and healthy drink option. The growing awareness of the health benefits of ginger, such as its anti-inflammatory and digestive properties, is also driving the demand for ginger beer.
Restraints
Limited availability of raw materials
- One of the major restraints of the global ginger beer market is the limited availability of raw materials. Ginger, which is the key ingredient in ginger beer, is primarily grown in a few countries, including India, China, and Nigeria. The limited availability of high-quality ginger can result in increased production costs and price volatility. Additionally, changes in weather patterns and other environmental factors can affect the supply of ginger, leading to fluctuations in the market. These factors can limit the growth of the ginger beer market in the long run.
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Ginger Beer Market Competitive Landscape
The global ginger beer market is highly fragmented, with numerous small and regional players operating in the market. However, the market is dominated by a few established players who account for a significant share of the market revenue. For continued market dominance, these businesses are concentrating on product development and innovation. Additionally, players are utilizing a range of tactics to broaden their geographic reach and improve their product portfolio, including partnerships, mergers, and acquisitions. The market for ginger beer is evolving and expanding due to the fierce competition between players.
Top Player’s Company Profiles
- Fever-Tree
- Crabbie's Ginger Beer
- Reed's Inc.
- Bundaberg Brewed Drinks
- Maine Root Handcrafted Beverages
- Fentimans Ltd.
- Stoney's Ginger Beer
- Gosling's Ginger Beer
- Barritt's Ginger Beer
- Schweppes
- Old Jamaica Ginger Beer
- Thomas Henry GmbH & Co. KG
- Cawston Press Ltd.
- Franklin & Sons Ltd.
- The Ginger People
- The Great Jamaican Ginger Beer Co.
- Hollows & Fentimans Co.
- The Brooklyn Crafted Company
- Luscombe Drinks
- Wimmers Soft Drinks
Recent Developments
- In February 2023, Bundaberg Brewed Drinks announced a partnership with UK supermarket chain Waitrose to distribute its ginger beer products in the UK.
- In January 2023, Diageo announced an investment of $20 million to expand its ginger beer production facilities in Jamaica.
- In September 2022, Fentimans announced a partnership with Amazon to distribute its ginger beer products in the UK.
- In May 2022, Cawston Press launched a new ginger beer in the UK, featuring a blend of ginger, apple, and lemon.
- In February 2022, John Crabbie & Co. announced a partnership with Canadian beverage company Corby Spirit and Wine to distribute its ginger beer products in Canada.
Ginger Beer Key Market Trends
- One of the key market trends in the global ginger beer market is the increasing popularity of flavored ginger beers. Manufacturers are introducing a wide range of flavors, such as lime, pineapple, and mango, to cater to the evolving tastes and preferences of consumers. Additionally, the trend of using ginger beer as a mixer in cocktails is also driving the demand for flavored ginger beers. The availability of different flavors is helping manufacturers to differentiate their products and attract new consumers, thereby driving the growth of the ginger beer market.
Ginger Beer Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global ginger beer market analysis, the market is a rapidly growing market, driven by increasing consumer demand for natural and healthy drinks. The market is highly fragmented, with numerous small and regional players operating in the market, but it is dominated by a few established players who account for a significant share of the market revenue. Key market trends include the popularity of flavored ginger beers, the rising demand for non-alcoholic and healthy beverages, and the limited availability of raw materials. The market is expected to continue growing in the coming years, driven by these and other factors.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 4.38 billion |
| Market size value in 2031 | USD 8.12 billion |
| Growth Rate | 7.1% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Ginger Beer Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Ginger Beer Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Ginger Beer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Ginger Beer Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Ginger Beer Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Ginger Beer Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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