Ginger Beer Market Size, Share, Growth Analysis, By Type(Alcoholic Ginger Beer and Non-Alcoholic Ginger Beer), By Distribution Channel(Offline retail and Online retail), By Flavor(Lemon and Raspberry), By Region - Industry Forecast 2024-2031

Ginger Beer Market size was valued at USD 4.38 billion in 2021 and is poised to grow from USD 4.69 billion in 2022 to USD 8.12 billion by 2030, growing at a CAGR of 7.1% in the forecast period (2023-2030).

The ginger beer market is highly fragmented, with numerous small and regional players operating in the market. However, the market is dominated by a few established players who account for a significant share of the market revenue. For continued market dominance, these businesses are concentrating on product development and innovation. Additionally, players are utilizing a range of tactics to broaden their geographic reach and improve their product portfolio, including partnerships, mergers, and acquisitions. The market for ginger beer is evolving and expanding due to the fierce competition between players. 'Fever-Tree', 'Crabbie's Ginger Beer', 'Reed's Inc.', 'Bundaberg Brewed Drinks', 'Maine Root Handcrafted Beverages', 'Fentimans Ltd.', 'Stoney's Ginger Beer', 'Gosling's Ginger Beer', 'Barritt's Ginger Beer', 'Schweppes', 'Old Jamaica Ginger Beer', 'Thomas Henry GmbH & Co. KG', 'Cawston Press Ltd.', 'Franklin & Sons Ltd.', 'The Ginger People', 'The Great Jamaican Ginger Beer Co.', 'Hollows & Fentimans Co.', 'The Brooklyn Crafted Company', 'Luscombe Drinks', 'Wimmers Soft Drinks', 'In February 2023, Bundaberg Brewed Drinks announced a partnership with UK supermarket chain Waitrose to distribute its ginger beer products in the UK.', 'In January 2023, Diageo announced an investment of $20 million to expand its ginger beer production facilities in Jamaica.', 'In September 2022, Fentimans announced a partnership with Amazon to distribute its ginger beer products in the UK.', 'In May 2022, Cawston Press launched a new ginger beer in the UK, featuring a blend of ginger, apple, and lemon.', 'In February 2022, John Crabbie & Co. announced a partnership with Canadian beverage company Corby Spirit and Wine to distribute its ginger beer products in Canada.'

One of the key drivers of the ginger beer market is the increasing demand for natural and healthy drinks. Consumers around the world are becoming more health-conscious and are seeking out beverages that are free from artificial ingredients and preservatives. Ginger beer, with its natural and refreshing taste, has become a popular choice for consumers looking for a non-alcoholic and healthy drink option. The growing awareness of the health benefits of ginger, such as its anti-inflammatory and digestive properties, is also driving the demand for ginger beer.

One of the key market trends in the ginger beer market is the increasing popularity of flavored ginger beers. Manufacturers are introducing a wide range of flavors, such as lime, pineapple, and mango, to cater to the evolving tastes and preferences of consumers. Additionally, the trend of using ginger beer as a mixer in cocktails is also driving the demand for flavored ginger beers. The availability of different flavors is helping manufacturers to differentiate their products and attract new consumers, thereby driving the growth of the ginger beer market.

North America dominated the ginger beer market, with the United States being the largest market in the region. The increasing popularity of ginger beer in the US is mainly attributed to the growing demand for non-alcoholic, natural, and healthy beverages. The region is also home to many established ginger beer manufacturers, such as Reed's Inc., which is one of the leading players in the ginger beer market.