Gummy Vitamins Market Size, Share, Growth Analysis, By Type(Single Vitamins and Multi-Vitamins), By Source(Plants and animals), By Packaging Type(Bottle & Jars and Pouches), By End-user(Adults and children), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031

Global Gummy Vitamins Market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share.

For example, In July 2022, Mankind Pharma, a well-known pharmaceutical company in India, launched its first series of multivitamin candies for children under the Health OK brand. This gummy multivitamin is recommended for teens and children aged 7 to 17. It promotes healthy growth as well as a stronger immune system. It comes in two flavors: lemon and strawberry, and it contain vitamins A, B12, C, and D, as well as zinc, calcium, iodine, and magnesium.

In August 2021, Catalent Inc., a company based in New Jersey, announced that it would buy Bettera Holdings LLC, a company that makes vitamin-based soft chew and gummy candies and is for USD $1 billion. The acquisition aims to considerably expand the consumer health business and give clients access to tremendous potential in the global market for vitamin-based lozenges, soft chews, and gummies.

In August 2021, MegaFood, a US-based dietary supplement provider of real food and critical minerals, announced that it will expand its multivitamin line with multivitamin-based gummies for various age groups. The gummies are vegetarian, Non-GMO Project Verified, gluten-free, glyphosate residue-free, and dairy-free promoting wellbeing and optimal health for men, women, and children aged 4 and up, as well as pregnant women.

Gummy Vitamins Market Top Player’s Company Profiles

• Church & Dwight Co. Inc

• Bayer AG

• Nature's Bounty Co.

• Olly Public Benefit Corporation

• Pfizer Inc.

• SmartyPants Vitamins

• Life Science Nutritionals Inc.

• Hero Nutritionals LLC

• Pharmavite LLC

• Sundown Nutrition

• Rainbow Light Nutritional Systems

• Nutramax Laboratories Inc.

• Nordic Naturals Inc.

• The Honest Company Inc.

• Natural Dynamix LLC

• Nutraceutical Corporation

• Garden of Life LLC

• Pure Encapsulations Inc.

• Country Life LLC

• Bluebonnet Nutrition Corporation

Gummy Vitamins Market