Global Gummy Vitamins Market

Gummy Vitamins Market Size, Share, Growth Analysis, By Type (Single Vitamins, Multi-Vitamins), By Source (Plants, Animals), By Packaging Type (Bottle & Jars, Pouches), By Distribution Channel, By End-User, By Region - Industry Forecast 2025-2032


Report ID: SQMIG35I2229 | Region: Global | Published Date: December, 2024
Pages: 157 | Tables: 134 | Figures: 78

Gummy Vitamins Market Competitive Landscape

Global Gummy Vitamins Market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share.

For example, In July 2022, Mankind Pharma, a well-known pharmaceutical company in India, launched its first series of multivitamin candies for children under the Health OK brand. This gummy multivitamin is recommended for teens and children aged 7 to 17. It promotes healthy growth as well as a stronger immune system. It comes in two flavors: lemon and strawberry, and it contain vitamins A, B12, C, and D, as well as zinc, calcium, iodine, and magnesium.

In August 2021, Catalent Inc., a company based in New Jersey, announced that it would buy Bettera Holdings LLC, a company that makes vitamin-based soft chew and gummy candies and is for USD $1 billion. The acquisition aims to considerably expand the consumer health business and give clients access to tremendous potential in the global market for vitamin-based lozenges, soft chews, and gummies.

In August 2021, MegaFood, a US-based dietary supplement provider of real food and critical minerals, announced that it will expand its multivitamin line with multivitamin-based gummies for various age groups. The gummies are vegetarian, Non-GMO Project Verified, gluten-free, glyphosate residue-free, and dairy-free promoting wellbeing and optimal health for men, women, and children aged 4 and up, as well as pregnant women.

Gummy Vitamins Market Top Player’s Company Profiles

  • Pfizer
  • Nature's Bounty 
  • Makers Nutrition 
  • Gummi World 
  • SMP Nutra 
  • Willings Nutraceutical 
  • Almighty Nutrition 
  • GWGummies 
  • Well Aliments 
  • Somafina 
  • Zanon Vitamec 
  • SmartyPants Vitamins 
  • Vitapur Labs 
  • Superior Supplement Manufacturing 
  • Pharmavite 
  • Church & Dwight Co. Inc. 
  • Reckitt Benckiser Group PLC 
  • Unilever PLC 
  • Otsuka Holdings Co. Ltd 
  • Amway Corp.

Gummy Vitamins Market

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Gummy Vitamins Market size was valued at USD 5.5 Billion in 2023 and is poised to grow from USD 6 Billion in 2024 to USD 6.59 Billion by 2032, growing at a CAGR of 9.17% during the forecast period (2025-2032).

Global Gummy Vitamins Market is fragmented and highly competitive. Key industry players are focused on product developments, new product launches, and geographical expansions to gain a significant amount of market share. 'Pfizer', 'Nature's Bounty ', 'Makers Nutrition ', 'Gummi World ', 'SMP Nutra ', 'Willings Nutraceutical ', 'Almighty Nutrition ', 'GWGummies ', 'Well Aliments ', 'Somafina ', 'Zanon Vitamec ', 'SmartyPants Vitamins ', 'Vitapur Labs ', 'Superior Supplement Manufacturing ', 'Pharmavite ', 'Church & Dwight Co. Inc. ', 'Reckitt Benckiser Group PLC ', 'Unilever PLC ', 'Otsuka Holdings Co. Ltd ', 'Amway Corp.'

The growing vegetarian population across the globe, as well as the prevalence of malnourished people, is likely to drive the revenue growth of the market. According to the study, the total vegetarian population will be approximately 79 million in January 2021, which is approximately 1% of the global population. The vegetarian population has grown significantly in recent years and is expected to grow further in the coming years. Animals are specific sources of vitamins and other important nutrients. The changing consumer preference for plant-based foods is increasing the demand for vegetarian multivitamins as nutritional supplements.

Women generally buy gummy vitamins offline to maintain their beauty by improving their skin, hair, nails, and other body parts. Supplements for beauty products rich in amino acids such as collagen and biotin help strengthen skin and promote hair growth.

In 2021, according to a regional study, the North America gummy vitamins market accounted for the largest revenue share. The growing number of health-conscious consumers is increasing the demand for consumable supplements and gummies as daily necessities. The growing vegetarian population is projected to increase the demand for plant-based vegetarian nutritional gummies. For example, in January 2022, Vegum announced the debut of a plant-based vitamin gummy for the vegetarian community in the United States to fuel the growing plant-forward crowd with growing awareness of the dairy and meat industries. Sales of these vitamins in the region are likely to increase due to hassle-free consumption and bear-sized gummies.

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Global Gummy Vitamins Market

Report ID: SQMIG35I2229

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