Gummy Vitamins Market Size, Share, Growth Analysis, By Type(Single Vitamins and Multi-Vitamins), By Source(Plants and animals), By Packaging Type(Bottle & Jars and Pouches), By End-user(Adults and children), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031

Gummy Vitamins Market Drivers

Growing vegetarian population and the spread of the malnourished population

• The growing vegetarian population across the globe, as well as the prevalence of malnourished people, is likely to drive the revenue growth of the market. According to the study, the total vegetarian population will be approximately 79 million in January 2021, which is approximately 1% of the global population. The vegetarian population has grown significantly in recent years and is expected to grow further in the coming years. Animals are specific sources of vitamins and other important nutrients. The changing consumer preference for plant-based foods is increasing the demand for vegetarian multivitamins as nutritional supplements.

Gummy Vitamins Market Restraints

Available substitutes and less effectiveness of gummy vitamins

• Multivitamins are less effective substitutes for vitamins and other nutrients than animal and plant-based sources of vitamins, minerals, iron, zinc, and other nutrients. Vitamin spray is a fun and tasty alternative to sticky vitamins. Sprays have a higher absorption rate than chewing gum containing nutrients. Overconsumption of gummy vitamins has adverse health effects and their sugar content can lead to tooth decay, heart disease, and weight gain among consumers, which is expected to hamper revenue growth in the gummy vitamin market. These candies contain sugar and citric acid, which stick to the teeth and create cavities and dents for dental health. Demand is limited by the fact that these gummies are less reliable than traditional sources of vitamins and other vital nutrients.