Gummy Vitamins Market Size, Share, Growth Analysis, By Type(Single Vitamins and Multi-Vitamins), By Source(Plants and animals), By Packaging Type(Bottle & Jars and Pouches), By End-user(Adults and children), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031

Gummy Vitamins Market size was valued at USD 5.04 billion in 2019 and is poised to grow from USD 5.5 billion in 2023 to USD 6.04 billion by 2031, growing at a CAGR of 9.17% in the forecast period (2024-2031).

Gummy vitamins are easy to chew and are popular with people who have difficulty swallowing pills. Innovative products such as hemp-based gummies and pet gummies have reached the market in response to increased customer demand for additional vitamin sources. Previously, corporations only produced gummy vitamins in a few flavours and colours. However, with increased awareness and use, these have achieved wider recognition and acceptance. Church & Dwight Co., Inc., a U.S. producer focused on developing a line of gummies in a variety of flavours, including lemon, orange, cherry, strawberry, and others.

In March 2020, US-based start-up 16VIT developed numerous sticky vitamin supplements, including START, BLINK, CONTINUE and RESET, for the health of modern gamers. The company is well positioned to tap into the growing vitamin supplements market, with a growing variety of supplements, energy drinks, and multivitamins aimed at the avid gamer. Growing population and consumer knowledge in both emerging and developed countries are key factors driving consumer preference for nutritional products such as dietary supplements. Due to the increasing demand for such products, many manufacturers have introduced various vitamin supplements in the market. Manufacturers offering new products for special consumers such as vegetarians, diabetics, adults, and children have also helped expand the market.

After the emergence of COVID-19, the market for immune boosters grew significantly. Vitamin C and D intake have been linked to increased immunity. Consumers have become more health conscious, looking for nutritious foods to ward off diseases and improve their mental and physical health. These are particularly appealing to consumers because of their superior taste. Supplements are avoided by children and the elderly due to their unpleasant, pungent, and strong tastes. Gummy vitamins were created to help the elderly and young who have difficulty swallowing vitamin pills. As a result, the market is expected to expand in the coming years. While these frequently contain a few grams of sugar, vitamin pills are calorie and sugar-free. An increase in sugar intake can lead to an increased risk for diseases including diabetes and heart disease. Gummy vitamin overconsumption in children can result in health problems such as kidney stones. Minerals such as iron are frequently left out of gummies because they are difficult to include. These reasons are expected to restrain the market growth.

US Gummy Vitamins Market is poised to grow at a sustainable CAGR for the next forecast year.