Hair Brush Market Size, Share, Growth Analysis, By Product Type(Cushion Brush, Paddle Brush, Round Brush, Teasing Brush), By Application(Personal, Professional), By End User(Children, Adults, Animals), By Distribution Channel(Company Owned Outlets, Supermarkets/Hypermarkets, Online Retail Stores, Others), By Region - Industry Forecast 2024-2031

Hair Brush Market size was valued at USD 914.7 million in 2019 and is poised to grow from USD 957.1 million in 2023 to USD 1430.43 million by 2031, growing at a CAGR of 4.68% in the forecast period (2024-2031).

A vast number of established players dominate the hairbrush industry. A handful of domestic players sell cheaper hairbrushes, putting the established players in a tough spot. The market is mostly driven by the product's looks and the ease with which it may be styled. As a result, industry players are focused on innovation in order to provide consumers with a better experience. Players have utilised a range of marketing techniques to stay competitive in the worldwide hair brush market, including new product releases, growth, joint ventures, and acquisitions. 'The Procter & Gamble Company', 'Unilever PLC', 'L'Oreal SA', 'Revlon, Inc.', 'Conair Corporation', 'Denman International Limited', 'Kent Brushes', 'Mason Pearson', 'Goody Products, Inc.', 'Acca Kappa', 'Tangle Teezer', 'Wet Brush', 'Ibiza Hair', 'Phillips Brush', 'Brushopolis', 'Olivia Garden International', 'Bürstenhaus Redecker', 'Spornette International', 'Bass Brushes', 'Cricket Company', 'In December 2021, VEGA launched new X- Star hair straightening brush with thermo protect technology in female grooming category.', 'In April 2021, Amazon announced the launch of an Amazon Salon, where customers can experience the best in hair care and styling.'

Increasing Grooming Awareness

The demand for shining, straightened hair is expanding, particularly among millennials, thanks to increased awareness about personal care and the growing number of fashion campaigns on social media platforms such as Prada at Milan Fashion Week on Tik Tok, Louis Vuitton’s Journey Home for The Holidays Campaign on Instagram. This, combined with the increasing use of electric hair brushes in salons and other hair care environments, is an emerging trend in the hair brush market.

North America is likely to have a significant position in the hair brush market because of the growing spa industry, which has led to the provision of a variety of services. Residents in this region have a high sense of fashion, which leads to the adoption of a wide range of haircuts, which is likely to increase consumption. The demand for hairbrushes in Europe has been pushed by countries like the United Kingdom, Germany, and France. As hair brush market competitors focus on the adult female population in Asia Pacific, China presents considerable prospects for market expansion. Demand for grooming products has risen as the number of employed female consumers with more discretionary cash has increased. Asia-Pacific led the hair brush industry. The domination of the regions is owing to a decline in youth unemployment, which is mostly attributable to increased employment in the manufacturing and e-commerce sectors.