USD 93.40 billion
Hair Care Market Size, Share, Growth Analysis, By Product(hair colorant, shampoo, conditioner, hair oil), By Distribution channel(supermarket/hypermarket, speciality stores, online stores, and others), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30L2094 |
Region:
Global |
Published Date: July, 2024
Pages:
198
|Tables:
66
|Figures:
78
Hair Care Market Insights
Hair Care Market size was valued at USD 93.40 billion in 2022 and is poised to grow from USD 96.39 billion in 2023 to USD 124.01 billion by 2031, at a CAGR of 3.2% during the forecast period (2024-2031).
The sudden rise in CAGR is attributed to this market demand and growth, returning to pre-pandemic levels once the pandemic is over. Hair care products help keep men and women looking and feeling their best, and protect them from damage. The products include shampoo, conditioner, oil, serum, and others used in hair nourishment and are available in different forms such as liquid, gel, cream, and lotion. There are a variety of products on the market for different purposes depending on the type of hair. This includes shampoos for dry hair and oily hair, conditioner for damaged scalp and hair repair, and different shampoo for coloured hair and curly hair.
Product innovations are the key drivers of market demand for products, such as the print data from May 2021 that mentions the Atulya brand's introduction of veg keratin products, including shampoo, hair conditioner, and hair oil. These are cruelty-free and chemical-free from plant materials that protect hair from damage and replenish protein for breakage resistance. There are many concerns that can lead to dry, itchy scalp, hair loss, and dull hair, including dandruff. According to a recent report from the American Academy of Dermatology, approximately 30 million women in the United States suffer from hereditary hair loss.
This trend is likely to continue as women increasingly spend on hair and scalp care products. People are increasingly concerned about the harmful effects of pollution, excessive hair straightening and curling, increased exposure to ultraviolet light, and the use of harsh chemicals in shampooing. This is driving the demand for masks that provide nourishment and protection to hair. Hair masks are becoming increasingly popular as a treatment for damaged and frizzy hair, which is anticipated to lead to increased market growth.
US Hair Care Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Supermarket/Hypermarket
Fastest Growth
Speciality Stores
Growth Rate
3.2% CAGR
Global Hair Care Market ($ Bn)
Country Share for Europe Region (%)
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Hair Care Market Segmental Analysis
The hair care product market is segmented on the basis of by product analysis, by distribution channel analysis, and by region analysis. Whereas, by product analysis Hair Care Market is sub segmented into the hair color, shampoo, conditioner, hair oil, and others. By distribution channel Hair Care Market is sub segmented into the supermarket/hypermarket, specialty stores, online stores, and others. By region Hair Care Market is sub segmented into North America, Europe, Asia Pacific, South America, and MEA.
Hair Care Market Analysis by Product
- On the basis of product analysis, the shampoo segment is expected to be a major part of the market, because it contains a wide range of hair enrichment content, such as vitamins, botanical extracts, minerals, oils, and more. Hair growth products can help stimulate hair growth from the scalp follicles. Besides the extensive use of shampoo by many consumers, it is expected to boost the demand of the sector. The hair colorants, shampoo, conditioner, and hair oil segments are strong due to the growing demand for hair care in a beauty salon, spa and massage therapy. There are other sub-segments of beauty products that have gained popularity among consumers, such as hair styling gel and hair spray. This is due to the massive adoption of multiple hairstyles by young consumers, along with the evolving fashion trend.
Hair Care Market Analysis by Distribution Channel
Based on distribution channels, the supercenters/hypermarket segment is expected to hold the largest share due to the availability of a wide range of goods under a single roof. This eliminates the need to browse in multiple stores. Similarly, consumers have seen a decrease in product capacity and purchased a commercial opportunity.
Global Hair Care Market By Distribution Channel
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Hair Care Market Regional Insights
Asia Pacific held a large share of more than 35% of the global market in 2020. The popularity of hair and scalp care products is expected to drive the regional hair care market. This is due to the increasing inclination of consumers towards these products, as well as new brands entering the market. For example, in July 2021, Adon Hair Care Clinic, an India-based hair transplant brand, launched Growdense Hair Serum, which is accepted by the FDA designed for hair and scalp care.
Europe is projected to experience a very high growth rate over the next few years. The increasing demand for different products and online beauty spending is one of the key factors fueling the growth of product demand within the region. The growth of direct-to-consumer channels and the use of social media has caused significant disruption in the European market. Since mainstream brands such as Head & Shoulders face intense competition from "masstige" (prestige for the masses) brands such as Aveda, Palmer's, and Kérastase, their marketing strategies must be carefully planned in order to stay ahead of the competition.
Global Hair Care Market By Region
- Largest
- Fastest
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Hair Care Market Dynamics
Hair Care Market Drivers
Increasing Hair Concerns are Aiding Market Growth
- The male population is continuously experiencing hair issues such as hair graying, dandruff, and hair loss are likely to surge the hair care product utilization. According to a recent article published in the journal of clinical and diagnostic research, 60.3% of men aged between 18-50 experience hair fall problems, while 17.1% have dandruff issues. The aging population is more passionate about hair problems than the youth generation, so this is likely to increase demand for hair products. For example, according to data published in 2019 by the United Nations Department of Economic and Social Affairs, the world population aged 65 and over reached 703 million.
Hair Care Market Restraints
Allergic Reaction on Sensitive Hair will Hamper Market Growth
- The growing number of people with sensitive hair experiencing an allergic reaction to products containing toxic chemicals is a major hindrance to the growth of the hair industry.
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Hair Care Market Competitive Landscape
The market is highly fragmented owing to several local and domestic players in the global marketplace. Manufacturers have focused on effective marketing and advertising strategies that introduce environmentally friendly packaging solutions and develop organic products to attract consumers. The Jonna Breitehuber brand comes up with environmentally friendly packaging for its shampoo product, which is expected to have a positive impact on the environment and improve its competitive landscape.
Hair Care Market Top players company profiles
- L'Oreal
- Procter & Gamble
- Unilever
- Henkel AG & Co. KGaA
- Kao Corporation
- Revlon, Inc.
- Amway Corporation
- Shiseido Co. Ltd.
- Avon Products, Inc.
- Coty Inc.
- Johnson & Johnson
- Estee Lauder Companies Inc.
- Beiersdorf AG
- Oriflame Cosmetics Global SA
- Natura & Co Holding SA
- Colgate-Palmolive Company
- L Brands, Inc.
- LVMH Moët Hennessy - Louis Vuitton SE
- The Clorox Company
- The Procter & Gamble Company
Hair Care Market Recent developments
- In March 2024, Glaze, a direct-to-consumer (DTC) hair brand from the U.K., made its debut at 354 Target stores across the United States, along with its availability on the mass retailer's website, as disclosed in a press release received by Retail Dive. A subsidiary of Waldencast Ventures, Glaze stands as one of the company's incubated brands, with an 18-month development period leading up to its launch. According to the company's email, the brand was introduced in the fall of 2021. Among the products introduced at Target in late February are the SuperGloss conditioning gloss, priced at $18, and the GlaziPlex 4-in-1 super bond repair treatment, priced at $22. The retailer will feature five of the brand's Stock Keeping Units (SKUs) in stores and 16 online.
- In February 2024, Tweak Salon, renowned for its excellence in beauty and haircare, unveils the launch of its latest branch at DLF Promenade, in collaboration with Redken, the leading Professional Hair Brand in the US. This expansion underscores Tweak Salon's increasing impact in reshaping beauty norms within Delhi. The partnership between Tweak and Redken represents a milestone for the salon, introducing the pinnacle of fashion-forward and transformative haircare from New York City, the fashion capital, to the heart of Delhi.
- In February 2024, the sustainable hair care brand Mane revealed a substantial expansion in its retail presence with an exclusive partnership with Sephora. This collaboration represents Mane's inaugural entry into physical retail spaces, with its hair tools now accessible in 670 Sephora locations throughout the US and Canada, as well as online at Sephora.com.
Hair Care Key Market Trends
- Several businesses have introduced goods with components inspired by nature, such as plant-inspired and premium botanical ingredients, demonstrating the great demand for natural ingredients that has been observed in market surveys. The majority of the market share for organic hair care in the world is held by conditioners and shampoos, which are among the products that are now accessible. This is due to the widespread usage of these products, particularly serums and oils. The demand for organic hair oils is anticipated to increase significantly over the coming years. In Western Europe, the market for organic hair care products is anticipated to grow quickly. The market in Latin America is anticipated to benefit from the expanding personal care sector.
Hair Care Market SkyQuest Analysis
Sky Quest’s ABIRAW (Advanced Business Intelligence, Research and Analysis Wing) is our Business Information Services team that collects, collates, Co-relates and analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our Global Hair Care Market analysis, The increasing hair problems and the growing trends in the fashion industry are expected to drive the market over the predicted period of time. The demand for salon services is growing around the world, and professional products are in high demand. This will likely result in a increase to the salon industry in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 93.40 billion |
| Market size value in 2031 | USD 124.01 billion |
| Growth Rate | 3.2% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Hair Care Market Recent developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hair Care Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hair Care Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hair Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Care Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Care Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hair Care Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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