Hair Care Market Size, Share, Growth Analysis, By Product(hair colorant, shampoo, conditioner, hair oil), By Distribution channel(supermarket/hypermarket, speciality stores, online stores, and others), By Region - Industry Forecast 2024-2031

Hair Care Market size was valued at USD 93.40 billion in 2022 and is poised to grow from USD 96.39 billion in 2023 to USD 124.01 billion by 2031, at a CAGR of 3.2% during the forecast period (2024-2031).

The market is highly fragmented owing to several local and domestic players in the global marketplace. Manufacturers have focused on effective marketing and advertising strategies that introduce environmentally friendly packaging solutions and develop organic products to attract consumers. The Jonna Breitehuber brand comes up with environmentally friendly packaging for its shampoo product, which is expected to have a positive impact on the environment and improve its competitive landscape. 'L'Oreal', 'Procter & Gamble', 'Unilever', 'Henkel AG & Co. KGaA', 'Kao Corporation', 'Revlon, Inc.', 'Amway Corporation', 'Shiseido Co. Ltd.', 'Avon Products, Inc.', 'Coty Inc.', 'Johnson & Johnson', 'Estee Lauder Companies Inc.', 'Beiersdorf AG', 'Oriflame Cosmetics Global SA', 'Natura & Co Holding SA', 'Colgate-Palmolive Company', 'L Brands, Inc.', 'LVMH Moët Hennessy - Louis Vuitton SE', 'The Clorox Company', 'The Procter & Gamble Company', 'In March 2024, Glaze, a direct-to-consumer (DTC) hair brand from the U.K., made its debut at 354 Target stores across the United States, along with its availability on the mass retailer's website, as disclosed in a press release received by Retail Dive. A subsidiary of Waldencast Ventures, Glaze stands as one of the company's incubated brands, with an 18-month development period leading up to its launch. According to the company's email, the brand was introduced in the fall of 2021. Among the products introduced at Target in late February are the SuperGloss conditioning gloss, priced at $18, and the GlaziPlex 4-in-1 super bond repair treatment, priced at $22. The retailer will feature five of the brand's Stock Keeping Units (SKUs) in stores and 16 online. ', 'In February 2024, Tweak Salon, renowned for its excellence in beauty and haircare, unveils the launch of its latest branch at DLF Promenade, in collaboration with Redken, the leading Professional Hair Brand in the US. This expansion underscores Tweak Salon's increasing impact in reshaping beauty norms within Delhi. The partnership between Tweak and Redken represents a milestone for the salon, introducing the pinnacle of fashion-forward and transformative haircare from New York City, the fashion capital, to the heart of Delhi. ', 'In February 2024, the sustainable hair care brand Mane revealed a substantial expansion in its retail presence with an exclusive partnership with Sephora. This collaboration represents Mane's inaugural entry into physical retail spaces, with its hair tools now accessible in 670 Sephora locations throughout the US and Canada, as well as online at Sephora.com.'

The male population is continuously experiencing hair issues such as hair graying, dandruff, and hair loss are likely to surge the hair care product utilization. According to a recent article published in the journal of clinical and diagnostic research, 60.3% of men aged between 18-50 experience hair fall problems, while 17.1% have dandruff issues. The aging population is more passionate about hair problems than the youth generation, so this is likely to increase demand for hair products. For example, according to data published in 2019 by the United Nations Department of Economic and Social Affairs, the world population aged 65 and over reached 703 million.

Several businesses have introduced goods with components inspired by nature, such as plant-inspired and premium botanical ingredients, demonstrating the great demand for natural ingredients that has been observed in market surveys. The majority of the market share for organic hair care in the world is held by conditioners and shampoos, which are among the products that are now accessible. This is due to the widespread usage of these products, particularly serums and oils. The demand for organic hair oils is anticipated to increase significantly over the coming years. In Western Europe, the market for organic hair care products is anticipated to grow quickly. The market in Latin America is anticipated to benefit from the expanding personal care sector.

Asia Pacific held a large share of more than 35% of the global market in 2020. The popularity of hair and scalp care products is expected to drive the regional hair care market. This is due to the increasing inclination of consumers towards these products, as well as new brands entering the market. For example, in July 2021, Adon Hair Care Clinic, an India-based hair transplant brand, launched Growdense Hair Serum, which is accepted by the FDA designed for hair and scalp care.