Hair Dryer Market Size, Share, Growth Analysis, By Product Type(Cord, Cordless), By Distribution Chanel(Online, Offline), By Region - Industry Forecast 2024-2031

Hair Dryer Market size was valued at USD 9.03 billion in 2019 and is poised to grow from USD 9.6 billion in 2023 to USD 15.6 billion by 2031, growing at a CAGR of 6.26% in the forecast period (2024-2031).

hair dryer market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Panasonic Corporation', 'Dyson', 'Conair Corporation', 'Philips', 'GHD', 'Braun', 'Revlon', 'Remington', 'Andis Company', 'T3 Micro', 'Bio Ionic', 'Elchim', 'Hot Tools', 'BaBylissPRO', 'Drybar', 'Cricket', 'Jinri', 'John Paul Mitchell Systems', 'Vidal Sassoon', 'Rusk'

With the aid of technology and inventive manufacturing processes, a number of small manufacturers are producing hair dryers at competitive prices. These hair dryers perform just as well as hair dryers with well-known brands. Most of these inexpensive hair dryers can be purchased online and at drugstores. Individual users, as opposed to professionals, are the main users of inexpensive dryers. Therefore, during the forecast period, the proliferation of low-cost hairdryers with improved performance will be a key price driver for the hairdryer market.

One of the major hair dryer market trends is the rising popularity of tourmaline hair dryers. A semiprecious gemstone called tourmaline has infrared and ionic properties that are inherent to it. It is a component of hair dryers, curling irons, and flat irons. However, it works best in hair dryers because it releases negative ions that speed up the division and evaporation of water molecules in hair. This helps you save time and effort. Additionally, tourmaline hair dryers' negative ions and infrared heat seal the hair cuticles and maintain moisture in the hair for shinier effects. All hair types can use tourmaline hair dryers. These are lighter in weight as well. Due to these benefits, tourmaline hair dryers are becoming more and more well-liked by consumers. Additionally, producers are creating more tourmaline hair dryer models across all price points. As a result, the market under consideration will expand as tourmaline hair dryers become more and more popular.

Asia Pacific is expected to control the hair dryer market share. It's expected that China and India will soon present significant opportunities for distributors and manufacturers of hair dryers. The business in India and Japan is likely to record considerable growth rate during the forecast period, owing to the rise in demand for hair styling products among customers in these countries. These countries are anticipated to dominate the hair dryer market during the forecasted period. In addition, it is anticipated that the market will expand over the course of the forecast period as a result of manufacturers' strong product innovation, which includes fresh designs and top-notch materials. For the duration of the forecast, Europe is anticipated to be the second-largest market for hair dryers. The largest hair dryer market in terms of value was in Germany in 2021, which also had a large market share. Due to a robust product pipeline and an established portfolio management strategy, the demand for hair dryers in Germany is anticipated to grow moderately in the upcoming years. Due to the vast consumer base and ongoing product innovation by major competitors, the market in North America is predicted to grow at a significant rate. Growing spending by cosmetics manufacturers on product endorsement is anticipated to have an impact on the target audience and propel market expansion. Growing consumer awareness of personal grooming products is predicted to fuel market expansion.