Global Hair Dryer Market

Hair Dryer Market Size, Share, Growth Analysis, By Product Type(Cord, Cordless), By Distribution Chanel(Online, Offline), By Region - Industry Forecast 2025-2032


Report ID: SQSG25E2006 | Region: Global | Published Date: April, 2024
Pages: 247 | Tables: 61 | Figures: 75

Hair Dryer Market Dynamics

Hair Dryer Market Driver

  • With the aid of technology and inventive manufacturing processes, a number of small manufacturers are producing hair dryers at competitive prices. These hair dryers perform just as well as hair dryers with well-known brands. Most of these inexpensive hair dryers can be purchased online and at drugstores. Individual users, as opposed to professionals, are the main users of inexpensive dryers. Therefore, during the forecast period, the proliferation of low-cost hairdryers with improved performance will be a key price driver for the hairdryer market.
  • The needs of mobile people for convenience are being met by wireless and portable hair dryers. Companies like Philips are facing fierce competition from cordless and rechargeable AER dryers in the market for wireless hair dryers. As a result, research funding is essential in advancing wireless hair dryer sensor technology. Since smart sensors can automatically change heat settings based on the surrounding air quality and humidity, wireless products have improved the hair dryer industry. Additionally, businesses in the hair dryer industry are stepping up their production efforts to create wireless products with detachable cords that are useful when batteries run out. As a result, the disadvantages of wireless hair dryers tend to outweigh their bulky size caused by their batteries.
  • The immense rise in Urbanization and disposable income of the major population has fuelled  growth of the market.Manufacturers are increasingly designing cost-efficient electric hair care equipment to meet the evolving demands of customers.The major awareness about the hair care and fashion among the population due to rise of social media usage has been another factor favoring the expansion of market.

Hair Dryer Market Restraint

  • Development of the global hair dryer market is significantly hampered by a fragmented market and slow industry growth. The international hair dryer market is highly fragmented and unorganized, with a small number of large players and many small ones. Because of market fragmentation, vendors compete on price. Local competitors in developing and emerging markets pose problems for these major players, though. The strong presence of global players, however, makes it difficult for local players to compete on the global stage. Additionally, the global hair dryer market has matured, particularly in industrialized nations like the US, Germany, France, Canada, South Korea, and Italy. Because hair dryers entered these markets early, the growth rate has been slower.
  • Excessive use of a hairdryer weakens the hair follicles, which eventually become damaged from exposure to heat. The risk of long-term increases in hair loss rises as the hair follicles become more fragile and the pores of the scalp open. Although they may enhance your style, hairdryers have an impact on the health of hair.
  • Hair Care products, mainly hair dryers can seriously damage one's hair, though, by reducing its quality, changing its texture, and resulting in hair breakage, if they are used improperly. The bulk of these problems is also brought on by the dryers' residues that are left on the scalp and in the hair after inadequate cleaning. Both the scalp and the hair of a person are negatively impacted by these leftovers.

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Hair Dryer Market size was valued at USD 9.03 billion in 2019 and is poised to grow from USD 9.6 billion in 2023 to USD 15.6 billion by 2031, growing at a CAGR of 6.26% in the forecast period (2024-2031).

hair dryer market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Panasonic Corporation', 'Dyson', 'Conair Corporation', 'Philips', 'GHD', 'Braun', 'Revlon', 'Remington', 'Andis Company', 'T3 Micro', 'Bio Ionic', 'Elchim', 'Hot Tools', 'BaBylissPRO', 'Drybar', 'Cricket', 'Jinri', 'John Paul Mitchell Systems', 'Vidal Sassoon', 'Rusk'

With the aid of technology and inventive manufacturing processes, a number of small manufacturers are producing hair dryers at competitive prices. These hair dryers perform just as well as hair dryers with well-known brands. Most of these inexpensive hair dryers can be purchased online and at drugstores. Individual users, as opposed to professionals, are the main users of inexpensive dryers. Therefore, during the forecast period, the proliferation of low-cost hairdryers with improved performance will be a key price driver for the hairdryer market.

One of the major hair dryer market trends is the rising popularity of tourmaline hair dryers. A semiprecious gemstone called tourmaline has infrared and ionic properties that are inherent to it. It is a component of hair dryers, curling irons, and flat irons. However, it works best in hair dryers because it releases negative ions that speed up the division and evaporation of water molecules in hair. This helps you save time and effort. Additionally, tourmaline hair dryers' negative ions and infrared heat seal the hair cuticles and maintain moisture in the hair for shinier effects. All hair types can use tourmaline hair dryers. These are lighter in weight as well. Due to these benefits, tourmaline hair dryers are becoming more and more well-liked by consumers. Additionally, producers are creating more tourmaline hair dryer models across all price points. As a result, the market under consideration will expand as tourmaline hair dryers become more and more popular.

Asia Pacific is expected to control the hair dryer market share. It's expected that China and India will soon present significant opportunities for distributors and manufacturers of hair dryers. The business in India and Japan is likely to record considerable growth rate during the forecast period, owing to the rise in demand for hair styling products among customers in these countries. These countries are anticipated to dominate the hair dryer market during the forecasted period. In addition, it is anticipated that the market will expand over the course of the forecast period as a result of manufacturers' strong product innovation, which includes fresh designs and top-notch materials. For the duration of the forecast, Europe is anticipated to be the second-largest market for hair dryers. The largest hair dryer market in terms of value was in Germany in 2021, which also had a large market share. Due to a robust product pipeline and an established portfolio management strategy, the demand for hair dryers in Germany is anticipated to grow moderately in the upcoming years. Due to the vast consumer base and ongoing product innovation by major competitors, the market in North America is predicted to grow at a significant rate. Growing spending by cosmetics manufacturers on product endorsement is anticipated to have an impact on the target audience and propel market expansion. Growing consumer awareness of personal grooming products is predicted to fuel market expansion.

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Global Hair Dryer Market

Report ID: SQSG25E2006

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