USD 6.46 billion
Hair Extensions Market Size, Share, Growth Analysis, By Product(Wigs, Extensions), By Hair(Human Hair, and Synthetic Hair), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35A2808 |
Region:
Global |
Published Date: April, 2024
Pages:
219
|Tables:
61
|Figures:
71
Hair Extensions Market Insights
Hair Extensions Market size was valued at USD 7 Billion in 2023 and is poised to grow from USD 7.59 Billion in 2024 to USD 14.47 Billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).
Wigs have emerged as a powerful catalyst in bolstering self-assurance and refining aesthetics, offering a canvas for remarkable transformations. Their versatility empowers individuals to embrace diverse looks and styles without committing to permanent changes. The proliferation of social media platforms such as Instagram and TikTok has ignited a surge in wig-related content, where esteemed hairstylists share their expertise and creative insights. This influx has encouraged people to explore an array of vibrant colors and styles, leveraging hair wigs and extensions to experiment freely and embrace a spectrum of possibilities.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Wigs
Fastest Growth
Growth Rate
8.4% CAGR
Global Hair Extensions Market ($ Bn)
Country Share for North America Region (%)
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Hair Extensions Market Segmental Analysis
The global Hair Extensions market is segmented into three segments i.e. by Product, Hair and Region. Based on Product, the market is segmented into Wigs, Extensions. Based on Hair, the market is segmented into Human Hair, Synthetic Hair. Based on Regional the market is segmented as, North America, Europe, Asia Pacific, Latin America.
Analysis by Hair
In 2022, human hair emerged as the predominant hair type in the market, commanding a robust 66% of the revenue share. This segment stands out in generating higher revenue due to the substantial costs involved in sourcing human hair. While synthetic materials constitute the bulk of wig production, human hair wigs and hairpieces hold a significant share of the industry's revenue due to their elevated price points.
The synthetic hair segment anticipates robust growth, projected to expand at a notable CAGR of 8.7% in 2022. This surge is fueled by substantial technological advancements revolutionizing the production and design of hair wigs within the market. Innovations in aesthetics and design, notably in advanced fiber selection, have led to the creation of lighter, more adaptable wigs, and extensions. For example, Nigerian company 10x10 has introduced significant enhancements through the utilization of 'futura,' a flame-retardant and heat-resistant fiber, in their synthetic wigs.
Analysis by Product
The extensions segment anticipates a notable expansion in the demand for extensions, projected to grow at a CAGR of 8.9% in 2022. This surge in demand is chiefly driven by the increasing popularity among women seeking amplified hair volume, fueling the widespread use of extensions. Moreover, the increasing adoption of hair extensions owes itself to the diverse array of attachment techniques available in the market. These techniques not only cater to individual preferences but also minimize potential damage to natural hair, presenting consumers with a range of options that align with their desired style while prioritizing hair health. The burgeoning interest in aesthetics coupled with the emergence of safer attachment methods stands as a pivotal driver behind the surging demand for hair extensions within the industry. This amalgamation of factors has spurred a considerable uptick in consumer interest, as individuals seek both enhanced aesthetics and safer means of attaching hair extensions.
The wigs segment maintains a strong hold on the market, commanding a share of over 75% in 2022. This dominance is fueled by a rising consumer demand for hair wigs and the intricate considerations individuals face when choosing the right option. These factors have spurred significant advancements in digitalization and technology within the industry.
Global Hair Extensions Market By Product
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Hair Extensions Market Regional Insights
In 2022, North America further solidified its pivotal role as the leading force in the hair extensions industry, commanding an impressive share of over 40% of the total revenue. This dominance is rooted in the region's escalating disposable income among consumers, fostering increased spending on personal wellness and beauty products, notably encompassing hair wigs and extensions.
Meanwhile, the Asia Pacific emerges as a promising arena set for remarkable growth within the hair extensions market, forecasted to surge at an impressive rate of approximately 9.6% over the forthcoming period. This dynamic region has evolved into a thriving center for a diverse range of hair products and accessories, including wigs and extensions, driven by both small-scale and large-scale industry players catering to the diverse demands of consumers.
Global Hair Extensions Market By Region
- Largest
- Fastest
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Hair Extensions Market Dynamics
Drivers
Increasing Demand for Natural-Looking Hair Extensions
- There's a growing consumer inclination towards hair extensions that emulate a natural look, closely mirroring their own hair. This trend is propelled by the aspiration for a seamless integration with their natural hair, aiming to eliminate noticeable distinctions in texture, color, or overall appearance. Consequently, there's a surge in demand for top-tier, human hair extensions crafted to replicate the characteristics of natural hair. The emphasis lies in achieving identical texture, color, and movement, driving significant growth within the hair extensions market.
Restraints
Incidence of Headache & Discomfort Due to Products’ Usage to Hamper Demand
- The hair extensions industry faces potential growth limitations attributed to an increasing incidence of headaches and hair breakage resulting from the usage of these products. Such issues serve as restraining factors, impacting consumer satisfaction and usage patterns. Additionally, the considerable time investment required for fixing wigs and extensions onto the roots of the hair contributes to limiting the overall demand for these products.
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Hair Extensions Market Competitive Landscape
The competitive environment of the global Hair Extensions Market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. Innovation is a key competitive factor. Prominent brands consistently allocate resources to research and development endeavors aimed at introducing novel flavors, innovative packaging formats, and health-focused variations that resonate with evolving consumer preferences. These industry leaders not only adapt to changing trends but often pioneer and set the benchmarks within their respective sectors.
Top Player’s Company Profiles
- Hair Addictionz
- Platinum Seamless
- DreamCatchers
- HotHeads Hair Extensions
- HairUWear
- HairTalk Extensions
- Bellami Hair
- Hotheads
- RemySoft
- Bohyme
- SHE by SO.CAP.USA
- Beauty Works
- Hair Couture
- Euro So. Cap.
Recent Developments
- In April 2024, Nurix Therapeutics, Inc., a clinical-stage biopharmaceutical company specializing in targeted protein modulation drugs for cancer and inflammatory diseases, revealed that Gilead Sciences has decided to prolong the research period of their existing collaboration, initially formed in 2019, by an extra two years.
- In February 2024, celebrity stylist Lacy Gadegaard-West launched her own line of haircare products under the brand name LHC. This release coincides with the 14th anniversary of her successful hair extension line, Laced Hair Extensions.
- In July 2023, BELLAMI, a dominant force in the billion-dollar hair extensions industry, unveils BELLAMI Professional Hair Care, marking the world's inaugural professional-grade hair extension care line for both salon and home application.
Hair Extensions Key Market Trends
- The rising prevalence of subscription-based models within the hair extensions industry represents a significant opportunity for market players. This innovative approach enables manufacturers to capitalize on a growing demand for their products over extended periods, creating a continuous revenue stream while fostering the opportunity to cultivate a larger and more loyal customer base. By consistently delivering high-quality products through regular subscriptions, manufacturers can not only secure a loyal clientele but also capitalize on the recurring nature of these services. This model aligns with evolving consumer preferences for convenience and reliability, offering a consistent supply of top-tier hair styling products while establishing a more enduring and engaged relationship with customers.
Hair Extensions Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. The escalating prevalence of hair loss and baldness worldwide, attributed to diverse factors such as genetics, hormonal fluctuations, aging, medical conditions, and lifestyle shifts, serves as a pivotal driver for the hair extensions market. Nutritional deficiencies, hairstyling practices, stress, scalp health, and environmental influences further contribute to weakening hair shafts and disrupting the natural hair growth cycle, leading to shedding or hair loss.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 6.46 billion |
| Market size value in 2031 | USD 13.35 billion |
| Growth Rate | 8.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hair Extensions Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hair Extensions Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hair Extensions Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Extensions Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Extensions Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hair Extensions Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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