Hair Styling Products Market Size, Share, Growth Analysis, By Product(Hair Gel, Hair Wax, Hair Mousse, Hair Spray), By Gender(Male, Female), By Application(Household, Commercial), By Distribution channel(Hypermarkets/Supermarkets, Specialty Stores, Online channels, Others), By Region - Industry Forecast 2024-2031

Report ID: SQMIG30L2237 | Region: Global | Published Date: August, 2024
Pages: 198 | Tables: 87 | Figures: 73

Hair Styling Products Market Insights

Hair Styling Products Market size was valued at USD 22.20 billion in 2022 and is poised to grow from USD 23.4 billion in 2023 to USD 35.64 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031).

The increasing demand for hair care devices can be traced back to the increased awareness of the side effects associated with chemical hair products. Consumers are aware of the potential damage due to chemical treatments of their hair excess in the well. These small, convenient devices are gaining popularity as they allow users to carry them quickly, without having to visit a salon for fashion needs.

The global market for hair styling products is poised for significant growth, driven by the rapid adoption of various hair products such as hair mousse and gel. This demand is expected to continue to increase during the forecast period. Moreover, the prevalence of social media influence, especially among teens and millennials, is contributing significantly to the growth of the market. Hairstyles used by social media influencers and actors, displayed through sensationalism on platforms, play an important role in shaping consumer preferences and driving market expansion.

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The competitive environment of the global Hair Styling Products market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. 'L'oreal SA (France)', 'Revlon, Inc. (U.S.)', 'Coty, Inc. (U.K.)', 'Indus Valley (India)', 'Combe Incorporated (U.S.)', 'Hoyu Co., Ltd (Japan)', 'John Paul Mitchell Systems (U.S.)', 'Cover Your Gray (U.S.)', 'Kao Corporation (Japan)', 'NATULIQUE ApS (Denmark)', 'Puig (Spain)', 'Coty Inc. (U.S.)', 'Kao Corporation (Japan)', 'The Estée Lauder Companies Inc. (U.S.)', 'Oriflame Cosmetics AG (Switzerland)', 'KOSÉ Corporation (Japan)', 'CHANEL (U.K.)'

Increased demand for various hairstyles is driven by consumers’ interest in exploring new hairstyles, experimenting with hair colors and adopting new offerings. The main driver of increased demand is western heads' widely accepted hair types, including straight, curly , wavy, and other trends. Customer flexibility has created a dynamic market in which market products are valued highly. Also, continuous innovation by various companies in introducing new hair products is fueling the growth of the market.

Consumers demonstrate a high level of consciousness and awareness about their appearance and appearance, driving growth in the hair styling products market. Lifestyle changes, with consumers gravitating towards sophisticated brands for hair, contributes significantly to the expanding market besides the continuous innovations by key players in the industry. This growth is also driven by strong marketing activities. As consumers are increasingly looking for more natural and sustainable alternatives, the market is witnessing an increase in the demand for plant-based products. In response to this trend, market players are strategically introducing new plant-based products, in line with the preference for natural and environmentally friendly solutions in hair styling.

North America remains the dominant factor in the hair styling products market, driven largely by the strong demand for sophisticated luxury hair care products in the region. Consumers in North America show a strong interest in attending and have discovered the latest trends in hair styling, contributing to the continued search for new hair products and quality.

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Hair Styling Products Market Insights

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