USD 6.5 billion
Hand Sanitizer Market Size, Share, Growth Analysis, By Type (Gel, Liquid), By Content (Alcohol Based, Non-Alcohol Based), By Packaging Type (Pump Bottles, Dispensing Packets), By Distribution Channel, By End User, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2121 |
Region:
Global |
Published Date: February, 2024
Pages:
242
|Tables:
95
|Figures:
76
Hand Sanitizer Market Insights
Hand Sanitizer Market size was valued at USD 6.5 billion in 2023 and is poised to grow from USD 6.96 billion in 2024 to USD 11.95 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).
Hand sanitizing products are skin care products that are designed to clean and protect the palms and fingers against disease-causing germs and viruses. People's increasing awareness of hygiene and cleaning practices is driving up demand for skin sanitization solutions all around the globe. Manufacturers are concentrating their efforts on introducing newer beneficial substances into disinfection solutions, such as Aloe Vera, Tea oil, and others, in order to give more protective hygiene solutions. In order to attract customers, corporations focus on inventing several types of skin washes, such as foam, gel, liquid, and sprays. Merger and acquisition strategies as well as television and online marketing strategies, are used by prominent companies associated with skin cleansing accessories, such as Unilever and P&G, for brand building and business expansion; which encourages the growth of the market during the forecast period.
US Hand Sanitizer Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Gel/Liquid
Fastest Growth
Spray
Growth Rate
7.0% CAGR
Global Hand Sanitizer Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Hand Sanitizer Market Segments Analysis
Global Hand Sanitizer Market is segmented by Type, Content, Packaging Type, Distribution Channel, End User and region. Based on Type, the market is segmented into Gel, Liquid, Foam and Other. Based on Content, the market is segmented into Alcohol Based and Non-Alcohol Based. Based on Packaging Type, the market is segmented into Pump Bottles and Dispensing Packets. Based on Distribution Channel, the market is segmented into Online Store, Departmental Store, Pharmacy Store and Others. Based on End User, the market is segmented into Restaurants, Schools, Hospitals, Purpose and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Hand Sanitizer Market Analysis by Product Type
In 2021, the gel/ liquid segment of the market is projected to hold the most lucrative share of more than 30% in the market. The segmental growth of the market is attributed to the wide availability of gel/ liquid-based hand sanitizers. These gel/ liquid hand sanitizers take less time to efficiently eliminate germs than spray and other sanitizers. Foam-based hand sanitizers, on the other hand, are predicted to increase at the fastest rate due to the fact that they stick to hands soon after application. Furthermore, foam pumps are smaller than gel or spray pumps, making them a more practical option for customers.
Hand Sanitizer Market Analysis by Distribution Channel
In 2021, the hypermarkets/supermarkets segment of the market is projected to hold the most lucrative share of more than 30% in the market. The segmental growth of the market is attributed to the availability of a large choice of hand washing products from numerous brands in a single store, as well as the discounts and deals offered by these stores on bulk purchases. Furthermore, the pharmacy stores segment is predicted to account for a significant share of the market, owing to doctors' rising recommendations to take the proper kind of medicine, which is influencing consumers to buy medicines and other personal hygiene items from pharmacies. However, due to rising internet penetration and the burgeoning online shopping and e-commerce industry, the online retail channels segment is predicted to increase at the quickest rate during the forecasted period.
Global Hand Sanitizer Market By Product Type , 2021(%)
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Hand Sanitizer Market Regional Insights
The Global Hand Sanitizer Market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In 2021, the North American region is projected to hold the most substantial share in the market. The regional market is likely to be driven by the majority of the population in the region's growing concern for health and hygiene. The market in the region is growing due to increasing product availability and increased penetration of both online and offline channels. There is biggest penetration of several types of hand sanitizers, such as gel based, foam based, spray, and wipes, is shown in this region, which has a larger number of market players. Furthermore, the US controls the industry, with customers preferring to spend more on personal care and hygiene items.
Furthermore, the Asia-Pacific region is also likely to hold a significant share in the market during the forecast period. The regional growth of the market is attributed to the increased awareness about hygiene among consumers. As a result, a variety of new and unique personal care and hygiene products are available on the market, with a focus on user convenience. The growing dominance of online shopping in the region has changed market growth and is projected to stimulate demand for hand sanitizers in the upcoming years. For an instance, online retailers like as Amazon, Flipkart, Grofers, and other providers sell a variety of hand hygiene items.
Global Hand Sanitizer Market By Geography, 2021 - 2028
- Largest
- Fastest
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Hand Sanitizer Market Dynamics
Hand Sanitizer Market Driver
- The key factor that drives the industry growth includes governmental support in promotion of hygiene products. Various government programs promoting personal hygiene and cleanliness are assisting in the growth of the market. For example, in May 2021, the World Health Organization (WHO) launched a campaign called "Seconds Save Lives, Clean Your Hands!" to raise public awareness about hand cleanliness. Furthermore, rising doctor and health association advice for maintaining clean and healthy hygiene practices are raising personal care awareness and impacting demand for skin washing products. infrastructural facilities include schools and colleges, hospitals, hotels and restaurants, and residential facilities have grown. Retail outlets, shopping malls, and specialized stores are expanding their infrastructure, which will help to alleviate the supply of personal care items and fuel market growth. In addition, as consumers' preferences for scented beauty and personal care products grow, demand for aromatic hand cleansers further contributes to the market growth.
- Another major aspect that drives the industry growth includes new product launches and innovations in existing products. Companies are constantly attempting to implement personal care product innovations in order to attract customer purchases and expand their market reach. The addition of fragrance-effective chemicals to various skincare categories is an example of innovation, as it raises customer awareness of the cleansing products' efficiency. Furthermore, the inclusion of various components such as glycerin, propylene glycol, water, and others in the development of anti-aging skin sanitizing lotions produces a major solution for skin ageing problems and propels market growth.
Hand Sanitizer Market Restraint
- The major factor hindering the market growth is the wide availability of alternative products such as soaps, shampoos, and oils. Availability of these products results in less demand of hand cleansing products such as sanitizer and washers. Furthermore, the industry is projected to be hampered by harmful effects of synthetic ingredients. Furthermore, unpredictable meteorological circumstances such as wetness and severe rain are predicted to have an impact on the quality of skincare products, which, in turn, hinders the growth of the market.
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Hand Sanitizer Market Competitive Landscape
The market is fragmented in nature. The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions.
Hand Sanitizer Market Top Players Company Profiles
- Procter & Gamble (US)
- Unilever (UK/Netherlands)
- Reckitt Benckiser (UK)
- 3M (US)
- GOJO Industries (US)
- SC Johnson & Son (US)
- Henkel AG & Co. KGaA (Germany)
- Kao Corporation (Japan)
- Lion Corporation (Japan)
- Chattem, Inc. (US)
- Kimberly-Clark Corporation (US)
- Ecolab Inc. (US)
- Stepan Company (US)
- Zevo Health (US)
- Vi-Jon (US)
- Best Sanitizers, Inc. (US)
- Deb Group (UK)
- GOJO Professional Solutions (US)
- Medline Industries, LP (US)
- Cardinal Health (US)
Hand Sanitizer Market Recent Developments
- In May 2022, The Purell CS4 All-Weather Dispensing System was released by GOJO Industries, the producers of Purell products. Commercial and municipal buyers can use the dispenser to provide hand sanitizer and soap in outdoor or high-traffic areas.
- In April 2021, Wet Ones, a well-known company recognized for its antibacterial hand wipes, introduced new liquid gel hand sanitizers and alcohol hand sanitizing wipes.
Hand Sanitizer Market Key Market Trends
- One of the key trends in the global hand sanitizer market is the wide availability and adoption of sustainable personal hygiene products. Consumers’ shift towards personal hygiene products made of sustainable and herbal ingredients such as aloe Vera, ocimum sanctum, and others to avoid skin rashes from the alcoholic hygiene items influences the growth of the market. Furthermore, people's growing preference for organic personal care items including naturally manufactured washers and cleansers is driving up demand for skin rub accessories in the organic market. In addition, as the internet becomes more widely used around the world and the e-commerce industry evolves, small businesses will have more opportunity to expand their brand reach.
Hand Sanitizer Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, among the product type, the gel/liquid segment is projected to hold a dominating share during the period. Among the distribution channel, hypermarkets/ supermarkets segment is projected to hold a dominating share during the period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 6.5 billion |
| Market size value in 2032 | USD 11.95 billion |
| Growth Rate | 7.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hand Sanitizer Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hand Sanitizer Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hand Sanitizer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hand Sanitizer Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hand Sanitizer Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hand Sanitizer Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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