USD 2.05 billion
Hangover Cure Products Market Size, Share, Growth Analysis, By Product(Solutions, Tablets/Capsules, Powder, and Patches), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30F2038 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
63
|Figures:
70
Hangover Cure Products Market Insights
Global Hangover Cure Products Market size was valued at USD 2.05 billion in 2022 and is poised to grow from USD 2.35 billion in 2023 to USD 7.10 billion by 2031, growing at a CAGR of 14.8% in the forecast period (2024-2031).
The rising global consumption of alcohol is a prominent driving factor behind the surge in demand for hangover cure products in the foreseeable future. Countries such as the U.S., China, India, Spain, Italy, South Africa, and Canada are witnessing a steady increase in alcohol consumption, contributing to the growing market demand for hangover remedies. The adoption of these products is expected to rise, especially in developed nations like the U.S., the UK, and Germany, as awareness regarding anti-hangover solutions continues to spread. These remedies, including hangover prevention tonics, focus on liver support, nutrient replenishment, hydration, and increased energy levels. Manufacturers are catering to the consumer preference for herbal-based options, incorporating ingredients like milk thistle and plant extracts that aid liver health, acetaldehyde metabolism, and detoxification.
The global hangover cure products market is on a trajectory of expansion, propelled by the global shift towards health consciousness. Manufacturers are poised to capitalize on this trend by innovating their hangover remedy offerings. Embracing natural and herbal formulations is a prevailing strategy, aligning with the increased preference for healthier alternatives among consumers. Hangover cure products are recognized for their benefits such as improved metabolism, relief from alcohol-induced nausea, and hydration promotion. Notably, products containing ginger are particularly effective in alleviating stomach discomfort and reducing nausea associated with hangovers.
US Hangover Cure Products Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Tablets/Capsules
Fastest Growth
Patches
Growth Rate
14.8% CAGR
Global Hangover cure products market ($ Bn)
Country Share for North America Region (%)
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Hangover Cure Products Market Segmental Analysis
The global hangover cure products market is segmented on the basis of Product, Distribution Channel, and Region. Based on Product the market is segmented as, Solutions, Tablets/Capsules, Powder, and Patches. Based on Distribution Channel the market is segmented as, Online, Offline. Region the market is segmented as, North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Hangover Cure Products Market Analysis By Product
Hangover cure tablets/capsules dominated the market with a significant share of 36.7% in 2022. The rising popularity of tablets/capsules offered by key players like No Days Wasted and Flyby is a driving force behind the growth of this segment. Tablets/capsules have emerged as the preferred hangover cure product due to their widespread visibility and accessibility. The increasing adoption of tablets/capsules in countries such as China, Japan, and India is poised to further bolster the global market's expansion.
Over the forecast period from 2023 to 2030, the patch segment is anticipated to exhibit the highest CAGR of 15.5%, indicating remarkable growth potential. The patch segment is set for significant advancement as consumer demand for innovative hangover cure solutions continues. Rehydration patches, in particular, are anticipated to witness sustained demand. These patches are applied to the skin prior to alcohol consumption, allowing active ingredients to permeate through the skin's pores. This mechanism helps maintain optimal nutrient levels during and after drinking. Hangover patches incorporate antioxidants, preemptive vitamins, minerals, and natural herbs that support liver detoxification. By working synergistically, these elements effectively address common hangover symptoms such as headaches and nausea.
Hangover Cure Products Market Analysis By Distribution Channel
Major distributors of hangover cure products include offline distribution channels such as pharmacies, health & wellness centers, supermarkets, hypermarkets, and departmental stores. Pharmacies, in particular, are expanding their reach by offering delivery services, enhancing consumer convenience. Well-known brick-and-mortar stores like Chemist Warehouse, Priceline Pharmacy, Soul Pattinson, TerryWhite Chemmart, Brunet, and Costco, among others, contribute to the availability and visibility of these products in physical retail spaces. The accessibility, visibility, and hands-on experience provided by these offline channels drive significant sales of hangover cure products.
In 2022, online distribution channels accounted for a substantial revenue share of 57.7%. As e-commerce and online shopping gain prominence, companies in the hangover cure product industry have shifted their focus towards online sales through their own portals or dedicated e-commerce websites. Leading pharmaceutical and FMCG companies like No Days Wasted, , Rally Labs LLC, DrinkAde, More Labs, RESQWATER, DOTSHOT, Drinkwel, LLC, Chaser, IVITA, and Morning Fresh offer their products through online platforms. Collaborations with third-party aggregators such as Amazon.com, Walmart, CVS Health, Walgreen Co., and Chemist Warehouse further expand the consumer reach of these products. The online segment is positioned as a primary platform for selling hangover cure products, benefiting from the increasing trend of online shopping and partnerships with established e-commerce players.
Global Hangover cure products market By Product
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Hangover Cure Products Market Regional Insights
The rising utilization of hangover cure products to alleviate the adverse effects of excessive alcohol consumption, such as fatigue, nausea, and headaches, is anticipated to drive demand in North America. The U.S. hangover cure products market is projected to exhibit a CAGR of 14.3% during the forecast period. These products offer not only relief but also liver support and hydration maintenance after consuming alcohol excessively. The robust demand is bolstered by the economic progress in the U.S. and Canada, coupled with changing alcohol consumption patterns and evolving health and lifestyle preferences. In Europe, the demand for hangover cure products is on the rise, owing to heightened awareness and increased adoption among consumers in developed countries like the UK and Germany. The UK emerged as a leader in the European market with a 23.4% revenue share in 2022. Additionally, manufacturers are tapping into the growing preference for herbal and natural supplements by incorporating extracts of green tea, gotu kola, aloe vera, and other herbal ingredients.
In 2022, Asia Pacific held a substantial market share of 54.3%. This dominance can be attributed to the prevalent drinking culture in many countries across the region, leading to a higher frequency of hangovers and subsequently driving demand for hangover cure products. The Asia Pacific region is poised for a surge in demand during the forecast period due to growing awareness about the benefits of alcohol detox products. Notably, the Australian market is witnessing remarkable growth, with an expected CAGR of 16.9%. Hangover cure products in this region encompass comprehensive support, including liver aid, nutrient restoration, improved metabolism, reduced alcohol-induced nausea, hydration promotion, and enhanced energy levels. The incorporation of herbal ingredients is a notable trend as consumers show a growing inclination towards herbal options.
Global Hangover Cure Products Market By Region
- Largest
- Fastest
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Hangover Cure Products Market Dynamics
Hangover Cure Products Market Drivers
Increasing Alcohol Consumption:
- The rising consumption of alcohol across various regions is a significant driver, as excessive alcohol intake leads to higher instances of hangovers, thereby fueling the demand for effective hangover cure products.
Growing Health Consciousness:
- The increasing awareness of health and well-being among consumers has led to a greater demand for products that help alleviate the negative effects of alcohol consumption, such as fatigue, nausea, and headaches.
Hangover Cure Products Market Restraints
Lack of Clinical Evidence:
- The effectiveness of some hangover cure products lacks substantial clinical evidence, leading to skepticism among consumers and hindering widespread adoption.
Limited Awareness in Developing Regions:
- In certain developing regions, there may be limited awareness about the availability and benefits of hangover cure products, which can impede market expansion.
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Hangover Cure Products Market Competitive Landscape
The competitive landscape of the hangover cure products market is characterized by a mix of established players and new entrants striving to capture a significant share in the growing market. Key players are focusing on product innovation, leveraging natural and herbal ingredients to enhance their offerings. Companies are also actively engaging in partnerships, collaborations, and strategic acquisitions to expand their market presence and cater to a broader consumer base. Brand recognition and visibility in both offline and online retail channels are crucial for market penetration. Notable companies in the hangover cure products market include No Days Wasted, Flyby, Rally Labs LLC, DrinkAde, More Labs, RESQWATER, Drinkwel, LLC, Chaser, IVITA, Morning Fresh, and others. These companies are investing in marketing initiatives, educating consumers about the benefits of their products, and creating a unique value proposition to differentiate themselves in this competitive landscape. As the demand for hangover cure products continues to rise globally, companies are poised to continue their efforts to develop effective solutions and gain a competitive edge in this dynamic market.
Hangover Cure Products Market Top Player’s Company Profile
- No Days Wasted
- Flyby
- Rally Labs LLC
- DrinkAde
- More Labs
- RESQWATER
- Drinkwel, LLC
- Chaser
- IVITA
- Morning Fresh
- Cheers Health Inc.
- Bytox
- Mercy
- Blowfish
- Purple Tree Beverages Limited
Hangover Cure Products Market Recent Developments
-
In November 2023, Hangover cure drink secured national listings following £1 million investment. The Scottish start-up's product, Bounce Back” was developed by two biochemists in Glasgow to aid recovery after a night out.
-
In July 2023, Melbourne-based business Bae Juice took its hangover prevention drink all the way to New York City after reaching an agreement with US-based distributor Gold Coast Distributors that will see the brand expand internationally.
- In January 2023, Rehydrate: This hangover cure drink was launched in the US. It contains electrolytes, vitamins, and minerals to help rehydrate the body and reduce hangover symptoms. Rehydrate has been clinically shown to reduce headache, nausea, and fatigue.
Hangover Cure Products Key Market Trends
- Growing Health and Wellness Awareness: Increasing awareness about health and wellness, especially among millennials and the younger population, is driving the demand for hangover cure products. Consumers are seeking remedies to mitigate the negative effects of alcohol consumption on their overall well-being.
Hangover Cure Products Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global hangover cure products market analysis, the increasing alcohol consumption worldwide, rising awareness of health and wellness, and the demand for remedies to alleviate hangover symptoms are the key growth drivers. The market is segmented into product types, including tablets/capsules, patches, and others. North America leads the market with growing demand for hangover relief solutions, while Europe is experiencing rising awareness of anti-hangover products. The Asia Pacific region holds the largest market share due to prevalent drinking culture and a higher incidence of hangovers. Key drivers include the adoption of hangover cure products for liver support, replenishment of nutrients, and energy enhancement. Additionally, the trend towards incorporating herbal ingredients and the expansion of online distribution channels are influencing market growth. Manufacturers are focusing on product innovation to cater to evolving consumer preferences for natural and effective solutions.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.05 billion |
| Market size value in 2031 | USD 7.10 billion |
| Growth Rate | 14.8% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hangover Cure Products Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hangover Cure Products Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hangover Cure Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hangover Cure Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hangover Cure Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hangover Cure Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Hangover Cure Products Market Report Snapshots
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