Global Healthy Fruit & Vegetables Chips Market

Healthy Fruit & Vegetables Chips Market Size, Share, Growth Analysis, By Product(Vegetable and Fruit), By Distribution Channels(Offline and Online), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2223 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 59 | Figures: 77

Healthy Fruit & Vegetables Chips Market Dynamics

Healthy Fruit & Vegetables Chips Market Drivers

Rising Demand for Organic and Non-GMO Products to Bolster market growth

  • With increasing awareness about the harmful effects of pesticides and genetically modified organisms (GMOs) on health and the environment, consumers are increasingly demanding organic and non-GMO products. Many healthy fruit and vegetable chip brands are made from organic and non-GMO produce, which is driving their popularity among health-conscious consumers.
  • Effective marketing and branding strategies are helping to raise awareness about healthy fruit and vegetable chips and their benefits among consumers. Manufacturers are using creative packaging, advertising and social media marketing to promote their products and create a strong brand image, which is driving demand for these products.

Healthy Fruit & Vegetables Chips Market Restraints

Low Shelf Life to Hinder market growth

  • Many healthy fruit and vegetable chips have a shorter shelf life compared to traditional potato chips due to their natural ingredients and lack of preservatives. This can be a challenge for manufacturers to ensure product freshness and maintain consistent quality.
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Healthy Fruit & Vegetables Chips Market size was valued at USD 13.80 billion in 2022 and is poised to grow from USD 14.28 billion in 2023 to USD 26.83 billion by 2031, at a CAGR of 8.2% during the forecast period (2024-2031).

Due to the existence of numerous international and local players, the market for healthy fruit and vegetable chips is fragmented. To grow their customer base and brand loyalty, these players are engaged in significant acquisition and promotional operations. Additionally, to improve customer experience and streamline their supply chain operations, these players are utilizing cutting-edge technologies like blockchain and artificial intelligence. 'PepsiCo (USA)', 'Calbee Inc. (Japan)', 'Sensible Portions (USA)', 'The Hain Celestial Group (USA)', 'Bare Snacks (USA)', 'Tyrrells Potato Crisps (UK)', 'General Mills (USA)', 'Popchips (USA)', 'Beanitos (USA)', 'Rhythm Superfoods (USA)', 'Jackson's Honest (USA)', 'PopCorners (USA)', 'Lundberg Family Farms (USA)', 'The Forager Foods (USA)', 'NutriWise (USA)', 'The Snack Artist (USA)', 'The Better Chip (USA)', 'Hapi Snacks (USA)', 'Enjoy Life Foods (USA)', 'Munch Rights (India)', 'Original Chips Company (Netherlands)', 'The Real Coconut (Mexico)'

With increasing awareness about the harmful effects of pesticides and genetically modified organisms (GMOs) on health and the environment, consumers are increasingly demanding organic and non-GMO products. Many healthy fruit and vegetable chip brands are made from organic and non-GMO produce, which is driving their popularity among health-conscious consumers.

With increasing competition in the market, manufacturers are expanding their product offerings by introducing new flavors, packaging formats and combinations of fruits and vegetables. This trend is helping to expand the market and create new growth opportunities.

A maximum 35.3% of income was generated in 2022 by North America. Manufacturers have been concentrating on providing naturally flavored vegetable chips including tomato, cucumber, carrot, and others to attract health-conscious consumers as the demand for natural and organic convenience foods has been growing in the U.S. and Canada.

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Global Healthy Fruit & Vegetables Chips Market

Report ID: SQMIG30I2223

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