USD 83.98 billion
Healthy Snack Market Size, Share, Growth Analysis, By Product(Frozen & refrigerated, fruit, bakery, savory), By Distribution channel(Supermarkets & hypermarkets, convenience stores, online, and others), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2141 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
67
|Figures:
74
Healthy Snack Market Insights
Healthy Snack Market size was valued at USD 89.12 Billion in 2023 and is poised to grow from USD 94.56 Billion in 2024 to USD 151.87 Billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).
Increased disposable income coupled with long working hours and a corporate culture of busy lifestyles has led to a change in eating habits. Snacks have long been considered harmful due to their high oil and sugar content and are major contributors to health problems such as obesity, high blood sugar, and high blood pressure. However, due to the recent change in consumer behavior, the demand for oily-spicy foods is rapidly shifting from less packaged healthy, sugar-free and low-calorie snacks. This is an important trend that drives the growth of the market. Snacks with interesting, innovative flavors and textures, made using sustainable technologies, packed with recyclable materials, and with clean labeling are expected to dominate the healthy snacks market during the forecast period. Vegetarian snacks, zero fat, high/added protein, whole grains, low/zero sugar, zero oil/baked snacks, zero gluten content, and eco-friendly packaging are some of the developing trends in this sector. The number of innovations in the market is always increasing.
Personalized healthy snacks are another global market trend that is growing rapidly. Snacks that cater to the lifestyle, diet, and health needs of consumers are in high demand. As a result, prepared nutrition is becoming more popular. Keto-friendly and cholesterol-lowering snacks, as well as mood-enhancing, gut-friendly, and sleep-aiding snacks, are becoming more popular. For example, in March 2022, PepsiCo and Beyond Meat launched their first plant-based product, vegan jerky. Under their PLANeT partnership, the companies formed a joint venture to develop plant-based healthy snacks and beverages. However, the high cost of healthy snacks compared to other snacks is a significant restraint in this market. Also, severe unauthorized restrictions restricting the production of sound snacks, as well as high prices associated with them, will hamper the market growth.
US Healthy Snack Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Supermarkets
Fastest Growth
Supermarkets
Growth Rate
6.1% CAGR
Global Healthy Snack Market($Bn)
Country Share for North America Region (%)
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Healthy Snack Market Segmental Analysis
Global Healthy snack market is segmented on the basis of product, distribution channel, and region. By product, Healthy Snack Market is segmented into frozen & refrigerated, fruit, bakery, savory, confectionery, dairy and others. By distribution channel, Healthy Snack Market is segmented into supermarkets & hypermarkets, convenience stores, online, and others. By region Healthy Snack Market is segmented into North America, Europe, Asia Pacific and MEA.
Healthy Snack Market Analysis by Product
By product, market is segmented into frozen & refrigerated, fruit, bakery, savory, confectionery, dairy and others. Healthy savory snacks led the product segment in the overall market. Working class people and college graduates are driving the market demand, as healthy snack products have evolved as meal options for them. Savory snack foods help people satisfy their cravings and also prevent them from overeating at mealtimes. Companies are creating baked chips that are all-natural, non-GMO, multigrain, and low in salt, in addition to offering many health benefits. Ragi, soya, and vegetables are commonly used to make high-protein, low-fat chips.
However, healthy fruit snacks are expected to grow at a faster rate during the forecast period. Fruit bars continue to lead the market in innovation for healthy snacks. Prebiotic, probiotic, and omega-3-rich bars are available, as well as keto and paleo options that are lower in carbohydrates and higher in medium-chain triglycerides. Also, the amount of protein in bars is increasing, with whey and soy proteins being used more often, although pea proteins are becoming popular.
Healthy Snack Market Analysis by Distribution Channel
By distribution channel, market is segmented into supermarkets & hypermarkets, convenience stores, online, and others. In 2021, supermarkets and hypermarkets accounted for the largest share of the global market. An important factor in the dominance of this distribution channel is the total number of supermarkets and hypermarkets scattered around the world. For example, 7-Eleven is one of the largest supermarket chains in the world. It has approximately 46,000 stores in 16 countries. Also, the rapid development of retail infrastructure in developing economies is fueling market growth. Additionally, supermarket chains are following the trend of fast delivery services as they seek to increase their value globally. In recent months, a growing number of supermarkets have partnered with or invested in significant express delivery companies. Supermarkets leverage existing supply chains to increase margins, while delivery services leverage existing supply chains to expand their distribution networks and reduce market competition.
The COVID-19 pandemic has driven the online distribution channel, which is likely to be the fastest-growing segment during the forecast period. Collaboration between food delivery companies and supermarket stores is a growing trend. For example, in October 2021, Tesco, the United Kingdom's largest grocery chain, will collaborate with German delivery company Gorillas to deliver its products within 10 minutes. The deal will help Tesco tap into the fast-growing fast-track delivery market, which has emerged as lockdowns and work-from-homes have accelerated the shift to online shopping.
Global Healthy Snack market size by Distribution channel
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Healthy Snack Market Regional Insights
North America accounted for the largest market share, accounting for nearly 33% of the global share in 2021. Following the emergence of the Covid-19 pandemic, the demand for nutritious snacks has increased significantly in the United States. The United States used to be a big consumer of snacks, but consumers have shifted their focus to consuming healthy and nutritious snacks to avoid all the health-related risks associated with excessive snacking behaviour. Also, the high penetration rate of supermarkets and hypermarkets, as well as convenience stores, is another important factor driving market sales in the region. These convenience businesses are collaborating with delivery services to increase their e-commerce presence. Obesity and diabetes are two major public health challenges in the United States that are expected to increase the demand for healthy snacks in the coming years. Increasing health and fitness awareness has reduced the consumption of high-calorie unhealthy snacks, which is expected to create new opportunities for healthy snack providers during the forecast period. Other factors that could impact snack sales over the next ten years include the high prevalence of chronic diseases, changing consumer preferences, stricter restrictions to limit the use of artificial ingredients, and increased demand for convenience meals. Some of the country's most popular snacks include pretzels, beef jerky, cereal, and popcorn.
Asia Pacific is expected to be the fastest-growing region in the global market. There is also a growing awareness in Asia of products that are great for the gut and immune-related such as prebiotics and probiotics. Adding functional ingredients to snacks, such as macronutrients and antioxidants, has recently become a popular technique for many companies to create healthier snacks. Also, as a marketing strategy, more companies are emphasizing clear labeling and product taste. This is expected to drive the market during the forecast period. Globalization and Western cultural influence have increased in many Asian countries, including India, Korea, Japan, and China. Dietary habits are expected to change over the next 10 years, per capita disposable income will increase, convenience food consumption will increase and the number of working women will increase, all these factors will affect the shipping of snack foods to Japan, Korea, and other Asian countries. Rice cakes and pork are expected to be popular snacks in almost every Asian country. However, rising prices of snacks and other packaged foods as a result of the changing world economic conditions are expected to limit the sales of snacks in Japan and Korea.
Global Healthy Snack Market Size By Geography
- Largest
- Fastest
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Healthy Snack Market Dynamics
Healthy Snack Market Drivers
Consumption of on-the-go snacks is increasing
- Increasing consumption of on-the-go snacks is driving the positive growth of the global healthy snacks market. Global demand for healthy snacks is expected to increase as consumers become more aware of the health risks associated with junk food consumption, such as heart disease, diabetes, and other chronic diseases. One of the key trends in the global healthy snacks market is the increase in consumer desire for healthy eating habits and a healthy lifestyle. Healthy snacks are becoming an important part of people's diets worldwide, driving the global healthy snacks market.
Increasing customer per capita earnings, modernization, and a larger workforce
- The rising per capita income of consumers as a result of modernization and a larger labor force is one of the most essential factors for market growth. People in their thirties to mid-forties spend more money on nutritious snacks. Increasing financing for innovative class offerings, as well as creativity initiated by large corporations for product branding, is predicted to drive the market. Consumer fitness awareness is predicted to increase the demand for healthy snacks in the coming years due to awareness initiatives sponsored by companies, governments, and non-governmental organizations.
Healthy Snack Market Restraints
High cost of healthy snacks and strict unofficial laws
- The high cost of healthy snacks compared to other snacks is a significant restraint in this market. Also, strict unauthorized restrictions that prevent the manufacture of sound treats, as well as high prices associated with them, will hamper the growth of the market.
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Healthy Snack Market Competitive Landscape
Global healthy snack market is highly competitive with the presence of local as well as global companies. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which are contributing to the growth of global healthy snack market.
Healthy Snack Market Top Player’s Company Profiles
- PepsiCo
- General Mills
- Nestle
- KIND LLC
- Kellogg Company
- Mondelēz International
- Tyson Foods
- Hormel Foods
- The Hain Celestial Group
- B&G Foods
- Diamond Foods
- Conagra Brands
- Snyder's-Lance
- The Hershey Company
- GlaxoSmithKline plc
- SunOpta Inc.
- Clif Bar & Company
- Graze
- Quest Nutrition
Healthy Snack Market Recent Developments
- In January 202, Mondel"z International purchased Hu Master Holdings, the parent company of Hu Products, a fast-growing US-based snacking firm that offers high-quality snacks made from simple ingredients.
- In February 2020, B&G Foods, Inc. acquired Farmwise L.L.C., a Massachusetts-based manufacturer of frozen veggie fries, veggie tots, and veggie rings. Cauliflower, navy beans, and onions are used to make Farmwise's frozen veggie snacks. The products are vegan, non-GMO Project verified, and free of common allergens such as gluten, wheat, soy, dairy, tree nuts, and peanuts.
Healthy Snack Key Market Trends
- The increasing number of people entering the formal labor market, coupled with their busy lifestyles, has increased the demand for snacks. This is due to the fact that snacks provide quick satiety and a much-needed break during a busy day. This market for healthy snacks is fueled by the growing trend of avoiding the risk of certain chronic diseases and maintaining health and wellness through conscious consumption of these snacks. The on-the-go nutrition trend is rapidly gaining popularity among millennial and working adults as they seek snack solutions to combat nutrient deficiencies and other health issues in their busy schedules.
- Convenience food is in high demand globally as a result of rapidly changing lifestyles and food choices due to increasing purchasing power and health awareness among consumers. As a result, this reflects the rising spending on healthy snack foods and creates the potential for top companies to expand their production and distribution capabilities to meet growing consumer needs. Also, busy lives and a growing working population with little or no time to prepare food will increase the demand for prepared snacks and boost the global snack food industry in the coming years.
Healthy Snack Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global healthy snack market analysis, by product, healthy savory snacks dominated the product segment in the overall market. Working class people and college graduates are driving the market demand for healthy savory snacks. By distribution channel, supermarkets and hypermarkets accounted for the largest share of the global market. An important factor in the dominance of this distribution channel is the total number of supermarkets and hypermarkets scattered around the world. For example, 7-Eleven is one of the largest supermarket chains in the world. It has approximately 46,000 stores in 16 countries. North America accounted for the largest market share, accounting for nearly 33% of the global share in 2021. Asia Pacific is expected to be the fastest-growing region in the global market. There is also a growing awareness in Asia of products that are great for the gut and immune-related such as prebiotics and probiotics. However, the high cost of healthy snacks compared to other snacks is a significant restraint in this market. Also, severe unauthorized restrictions restricting the production of sound snacks, as well as high prices associated with them, will hamper the market growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 89.12 Billion |
| Market size value in 2032 | USD 151.87 Billion |
| Growth Rate | 6.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Healthy Snack Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Healthy Snack Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Healthy Snack Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Healthy Snack Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Healthy Snack Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Healthy Snack Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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