Heated Jacket Market Size, Share, Growth Analysis, By Power Rating(Up to 5 Volt, 5 to 7.4 Volt, 7.4 to 20 Volt), By Size(Small Heated Jackets, Medium Heated Jackets, Large Heated Jackets, XL Heated Jackets), By Application(Leisure Heated Jackets, Industrial/Construction Heated Jackets, DIY Heated Jackets, Other), By Sales Channel(Wholesalers/Distributors, Hypermarkets/Supermarkets, Multi-brand Stores, Exclusive Stores), By End-User(Men, Women), By Region - Industry Forecast 2024-2031

The Heated Jacket Market size was valued at USD 213.2 Million in 2022 and is poised to grow from USD 230.5 Million in 2023 to USD 411.1 Million by 2031, at a CAGR of 7.5% during the forecast period (2024-2031).  

The global heated jacket market has witnessed intensified competition among both established players and new entrants, driven by the rising demand for wearable heating technology. Key industry participants include brands like The North Face, Milwaukee Tool, Bosch, Makita, and Ororo, among others. These companies offer a diverse range of heated jackets designed for various outdoor activities and professional use. Competition centers round product innovation, performance, and layout. Companies are investing in studies and improvement to enhance battery existence, heating efficiency, and user comfort. Additionally, they are aware of expanding their product strains to cater to a broader customer base, such as heated vests, gloves, and different heated clothing. Marketing strategies, which includes partnerships with outdoors enthusiasts, athletes, and influencers, are not unusual to construct emblem loyalty and attain a much broader target audience. Pricing techniques vary, with a few manufacturers concentrated on premium markets with excessive-end functions and materials, even as others aim for affordability and accessibility. Global enlargement via online and offline channels is some other aggressive strategy. 'The North Face (United States)', 'Columbia Sportswear (United States)', 'Ororo (United States)', 'Ravean (United States)', 'HORSEWISE (United States)', 'Milwaukee Tool (United States)', 'Dewalt (United States)', 'Bosch (Germany)', 'Helly Hansen (Norway)', 'Gobi Heat (United States)', 'Venture Heat (United States)', 'Volt Resistance (United States)', 'Gyde Supply (United States)', 'Hestra (Sweden)', '8K Flexwarm (United Kingdom)', 'Mobile Warming (United States)', 'Firstgear (United States)', 'Makita (Japan)', 'Blaze Wear (United Kingdom)', 'Ryobi (Japan)', 'BTOOP (China)', 'Begleri (China)', 'Duralogic (Canada)', 'Aegismax (China)', 'Gerbing (United States)'

The primary driver for the heated jacket market is the demand for warmth and comfort in cold weather conditions. Heated jackets are popular among outdoor enthusiasts, workers in cold environments, and individuals who live in regions with harsh winters. As climate change continues to result in extreme weather patterns, the need for heated apparel, including jackets, is likely to increase.

Rising Demand for Outdoor and Winter Activities: Heated jackets were gaining popularity because of the growing hobby in outside activities, which include winter sports, hiking, camping, and looking. Consumers were more and more looking for heated garb to offer warmth and luxury at some stage in bloodless weather situations. This trend becomes mainly said in areas with cold winters, together with North America and Europe.

The global Heated Jacket Market Is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. One dominant region in this market is North America. The United States and Canada have seen substantial adoption of heated jackets, particularly due to their cold climates. Consumers in these regions often prioritize warmth and comfort during the winter months, which has led to a robust demand for heated apparel. Furthermore, the availability of technologically advanced heated jacket brands and a strong consumer preference for outdoor activities in colder regions have contributed to the dominance of North America in the market.