Global Herbal Medicine Market

Herbal Medicine Market Size, Share, Growth Analysis, By Intervention(Ayurveda, Apitherapy, Bach Flower Therapy, Naturopathic Medicine), By Product Form(Powder, Liquid/Gel, Tablets/Capsules, Others), By Source(Barks, Leaves, Roots, Others), By Distribution Channel(Direct Sales, E-sales), By Region - Industry Forecast 2025-2032


Report ID: SQMIG35B2103 | Region: Global | Published Date: September, 2024
Pages: 242 | Tables: 149 | Figures: 78

Herbal Medicine Market Insights

Herbal Medicine Market size was valued at USD 84.82 Billion in 2023 and is poised to grow from USD 102.63 Billion in 2024 to USD 471.6 Billion by 2032, growing at a CAGR of 21% during the forecast period (2025-2032).

The increasing demand for products made from organic ingredients originating from fair trade is one of the major drivers responsible for the growth of the herbal medicines market. Moreover, the growth of the market can be attributed to the popularity of traditional medicine systems such as Ayurveda and Traditional Chinese Medicine as they are gaining the increasing recognition of their holistic approach all over the world. In addition to that, the trend toward personalized healthcare and wellness tourism is increasing the demand for plant-derived active ingredients designed to meet specific needs. 

With the development of modern extraction and formulation technologies, greater effectiveness and consistency have been achieved in the application of herbal medicines. The innovative approaches to creating dosage forms, which include Nano emulsions and sustain-released formulations, cannot be produced or tested solely without their identification and authentication. Analytical techniques, such as chromatography, spectroscopy, as well as DNA barcoding, are required to examine the properties of herbal raw materials. The same methods are applied for the purposes of preventing adulteration of herbal medicines and products. In addition, cooperation between traditional healers, scientists, and healthcare is based on proving the accuracy of traditional medicine, as well as discovering new therapeutic substances. Herbal medicines are being recommended with conventional medicines as there is an increasing emphasis on the study of herb-drug interaction. Such research aims to identify interactions that can affect the metabolism, efficacy or safety of the drug, as well as help make reasonable decisions in prescribing behavior. 

US Herbal Medicine Market is poised to grow at a sustainable CAGR for the next forecast year.

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FAQs

Global Herbal Medicine Market size was valued at USD 70.10 billion in 2022 and is poised to grow from USD 84.82 billion in 2023 to USD 389.75 billion by 2031, growing at a CAGR of 21% during the forecast period (2024-2031).

The herbal medicine market will increase even more, as leading market players are investing heavily in research and development to expand their product ranges. Market participants are also using several strategic activities to expand their footprint, one of the most important of which are new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. Manufacturing locally to reduce operational costs is one of the key business strategies that manufacturers in the herbal medicine industry are employing to aid customers in benefiting and expanding the market sector. In recent years, some of the most significant benefits to the market have come from the herbal medicine industry. To expand and survive in a more competitive and increasing market environment, the industry must offer value-added items.  'Sheng Chang Pharmaceutical Company (Taiwan) ', 'AYUSH Ayurvedic Pte Ltd. (Singapore) ', 'Herbal Hills (India) ', 'Herb Pharm (US) ', 'LKK Health Products Group Limited (Hong Kong) ', 'International Chinese Body Care Houses (US) ', 'KindCare Medical Center (US) ', 'Pascoe Natural Medicine (Germany) ', 'Bionorica SE (Germany) ', 'Ming Chen Clinic (US) ', 'The Center for Natural and Integrative Medicine (US) ', 'Sinomedica (China) ', 'Nature's Way Products, LLC (US) ', 'Weleda AG (Switzerland) ', 'Ginkgo BioWorks, Inc. (US) ', 'Nipponham Co., Ltd. (Japan) ', 'Dabur India Ltd. (India) ', 'Himalaya Drug Company (India) ', 'Herbalife Nutrition Ltd. (US) ', 'Rishiri Pharmaceuticals Co., Ltd. (Japan) ', 'Caron Products & Services, Inc. (US) ', 'The Herb Society of America (US)'

The demand for natural ingredients of the cosmetics sector has been increasing, and the boom is based on the increased awareness of the natural products within the industry and the attempts of companies in the cosmetics sector to integrate natural herbal alternatives in place of synthetic elements. This demand for natural ingredients in toiletries and cosmetics is expected to remain overwhelmingly strong at least soon and even beyond. 

Growing Consumption of Herbal Dietary Supplements: The alternative of using antibiotic herbal medicine has gained popularity in the past 10 years. Taking into consideration the fact that the key reason for the consumption of such supplements are customers is diseases which don’t require any specific course of treatment such as cough, cold, gastrointestinal disorders, and painful conditions like joint pain, rheumatic diseases, and stiffness. Thus, the ongoing abrupt change in this tendency of taking the herbal medicine anticipates prospects for growth of the market. 

Based on revenue, in 2023, North America was the dominant region with the largest demand share of the herbal medicine market. It is attributed to key factors including increasing consumer awareness regarding the benefits of natural alternatives, a growing preference for preventive healthcare and demand for organic products. The market is further propelled by the expanding portfolio of product offerings by leading market players, a focus on developing new formulations, and mainstreaming of herbal supplements within the healthcare system. The U.S. is a key growth pocket for the herbal medicine market and this growth is originally spurred by the increasing health consciousness, escalating costs of healthcare, and a favorable scenario for herbal supplements.  

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Global Herbal Medicine Market

Report ID: SQMIG35B2103

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