USD 95.88 million
Hibiscus Flower Powder Market Size, Share, Growth Analysis, By Nature(Organic, Conventional), By Application(Food & Beverages, Pharmaceutical, Personal Care & Cosmetics, and Others.), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2339 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
63
|Figures:
70
Hibiscus Flower Powder Market Insights
Global Hibiscus Flower Powder Market size was valued at USD 95.88 million in 2022 and is poised to grow from USD 98.85 million in 2023 to USD 126.20 million by 2031, growing at a CAGR of 3.1% in the forecast period (2024-2031).
Hibiscus flower powder is emerging as a valuable natural ingredient for organic cosmetics due to its anti-inflammatory and exfoliating properties, fostering its demand in products like soaps, shampoos, conditioners, masks, lotions, and creams. This trend is driving the market growth for hibiscus flower powder. Historical uses of hibiscus in various cultures include treating heart and nerve diseases, lowering body temperature, and aiding in diuresis. The plant's potential to lower blood pressure and cholesterol levels has been recognized through recent studies. India, a significant hibiscus cultivator, traditionally employs the plant for addressing hair issues, and the commercialization of its applications in personal care products like soaps and shampoos is positively influencing market expansion.
Hibiscus flower powder's therapeutic potential extends to combating inflammation, diabetes, and microbial infections. This versatility is driving demand, particularly in type 2 diabetes treatment medications. Challenges such as volatile raw material supply, unorganized cultivation practices, and labor shortages are faced by market players. Nevertheless, the growing preference for hibiscus-based food and beverages, along with the rising popularity of its consumption, is anticipated to drive market growth. As consumers become more accustomed to hibiscus-infused products, the demand for hibiscus flower powder is projected to grow steadily.
US Hibiscus Flower Powder Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Conventional
Fastest Growth
Organic
Growth Rate
3.1% CAGR
Global Hibiscus flower powder market ($ Bn)
Country Share for North America Region (%)
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Hibiscus Flower Powder Market Segmental Analysis
The hibiscus flower powder market is segmented on the basis of Nature, Application, and Regional. Based on nature, the market is segmented as, Organic, Conventional. Based on Application the market is segmented as, Food & Beverages, Pharmaceutical, Personal Care & Cosmetics, Others. Region the market is segmented as, North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Hibiscus Flower Powder Market Analysis By Nature
The conventional segment held the dominant position in the hibiscus flower powder market, contributing to more than 76.9% of the global revenue share in 2022. The demand for conventional hibiscus flower powder is projected to continue its growth due to its cost-effectiveness and easy availability. Companies offer hibiscus extract-based flavoring agents suitable for use in beverages like juices, smoothies, and icy drinks.
Meanwhile, the organic hibiscus flower powder segment is expected to exhibit the fastest compound annual growth rate (CAGR) of 7.9% from 2023 to 2030. This growth is attributed to the increasing consumer concerns about the adverse effects of chemicals found in conventional products. The eco-friendliness of organic choices, including the product's ability to minimize risks of water and soil contamination and conserve biodiversity, further contributes to its popularity. Apart from its role as a natural ingredient in cosmetic and personal care items, hibiscus flower powder is also used as a natural colorant. The study predicts that the sales of hibiscus flower powder will rise from 2023 onwards, and the rapid adoption of organic variants is anticipated to boost its market share.
With the rising awareness of the drawbacks associated with chemicals used in cultivation, manufacturing, and processing of products, the importance of organic labeling in the pharmaceutical and nutrition sectors is growing. This trend is expected to underpin the growth of the organic segment in the hibiscus flower powder market.
Hibiscus Flower Powder Market Analysis By Application
The food and beverages segment emerged as the market leader, contributing to 46.3% of the global revenue share in 2022. This dominance is attributed to the wide-ranging applications of hibiscus flower powder in the production of various food items, including cocktails, puddings, jellies, juices, and jams. The versatility of the product in enhancing the flavor and visual appeal of packaged food products is expected to drive its demand within this segment.
Hibiscus is renowned for its medicinal attributes and rich phytochemical content, making it a sought-after ingredient for both its delicacy and potential health benefits. As the modern pharmaceutical and nutraceutical sectors increasingly prioritize natural ingredients, the growth of the hibiscus flower powder market is expected to be positively influenced.
Meanwhile, the cosmetics segment is anticipated to exhibit a notable CAGR over the forecast period. This growth is driven by the surging demand for organic and natural cosmetic products, including facial masks, lip balms, hair conditioners, lotions, and soaps. The emergence of personal care companies in developing countries is also expected to contribute to the expansion of this segment.
Global Hibiscus flower powder market By Nature
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Hibiscus Flower Powder Market Regional Insights
North America held a prominent position in the hibiscus flower powder market, contributing to more than 34.5% of the global revenue share in 2022. The region's robust market dominance is attributed to substantial demand from various industries, with the food and beverage sector taking the lead, followed by pharmaceutical and personal care applications. The United States and Canada stand out as significant importers of organic products. Ongoing innovations in the medical field, where natural ingredients are increasingly sought for drug manufacturing, are anticipated to create new growth opportunities. As consumer awareness about the benefits of hibiscus flower powder continues to rise, consumption of the product is expected to witness an upswing in the forthcoming years.
Meanwhile, Asia Pacific is poised to emerge as a crucial manufacturing hub for hibiscus flower powder. The presence of extensive cultivation lands in developing countries, combined with favorable climatic conditions for hibiscus cultivation, is projected to drive the market's growth in this region. Rapid population growth, a rising number of working women, and increasing consumer expenditure on personal care products in the Asia Pacific region are factors that are expected to create new market avenues for the product. Additionally, the burgeoning food and beverage processing industry in the region is likely to further boost the demand for hibiscus flower powder over the forecast period.
Global Hibiscus flower powder market By Region
- Largest
- Fastest
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Hibiscus Flower Powder Market Dynamics
Hibiscus Flower Powder Market Drivers
Increasing Consumer Awareness:
- Growing awareness among consumers about the potential health benefits of hibiscus flower powder, including its use in herbal remedies, natural cosmetics, and wellness products, is driving its demand.
Rising Demand for Natural Products:
- The trend towards using natural and organic ingredients in various industries, such as food and beverages, cosmetics, and pharmaceuticals, is propelling the demand for hibiscus flower powder as a natural ingredient.
Hibiscus Flower Powder Market Restraints
Raw Material Supply:
- Inconsistent and volatile raw material supply due to factors like weather conditions and cultivation challenges can affect the availability and quality of hibiscus flowers, impacting the production of hibiscus flower powder.
Unorganized Cultivation:
- Lack of organized and regulated cultivation practices can lead to variations in product quality and supply, hindering market growth.
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Hibiscus Flower Powder Market Competitive Landscape
The competitive landscape of the hibiscus flower powder market is characterized by the presence of both established players and emerging companies focusing on offering a diverse range of hibiscus-based products. Leading players in the market are actively engaged in product development, innovation, and strategic collaborations to strengthen their market position. These companies are investing in research and development activities to enhance the quality and efficacy of their hibiscus flower powder offerings, catering to the growing demand for natural and organic ingredients in various industries. Additionally, partnerships with suppliers, distributors, and retailers are helping key players expand their market reach and distribution networks.
Hibiscus Flower Powder Market Top Player’s Company Profile
- Mountain Rose Herbs
- Starwest Botanicals
- Frontier Co-op
- The Green Labs LLC
- Naturevibe Botanicals
- Nutraonly (Xi'an) Nutritions Inc.
- Organic Herb Inc.
- Aayuritz Phytonutrients Pvt. Ltd.
- Shaanxi Undersun Biomedtech Co., Ltd.
- Sari Foods Co.
- Bio Actives Japan Corporation
- GR Herbal Products
- Herbo Nutra
- Changsha Vigorous-Tech Co., Ltd.
- Green Essence Living
Hibiscus Flower Powder Market Recent Developments
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In February 2024, the Jigawa State Governor in Nigeria officially opened a Hibiscus processing plant in the state, named ‘ComttraJigawa’, for business.
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In November 2023, BjornQorn and Ruby Hibiscus teamed up to create LTO pink hibiscus-flavored popcorn. The popcorn has a tart flavor, and a dose of potassium, antioxidants, and polyphenols. It is made with sun-popped popcorn, sunflower oil, nutritional yeast, salt, and hibiscus powder.
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In September 2023, Dante Motley ’24 and Alyssa Michel ’24 officially launched “Ms. Darling’s Sorrel” — a Jamaican-style hibiscus drink business steeped in cultural heritage and family history.
Hibiscus Flower Powder Key Market Trends
- Rising Demand for Natural and Organic Products: The increasing consumer preference for natural and organic ingredients in food, beverages, cosmetics, and personal care products has driven the demand for hibiscus flower powder. Consumers are seeking products with minimal chemical additives, leading to a surge in the adoption of hibiscus flower powder due to its natural and beneficial properties.
Hibiscus Flower Powder Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global hibiscus flower powder market analysis, the rising demand for natural and organic ingredients across various industries are prime growth drivers. The food and beverage segment holds a significant share due to the diverse applications of hibiscus flower powder in products like teas, juices, and desserts. Additionally, the cosmetics and personal care sector is incorporating hibiscus flower powder for its exfoliating and moisturizing properties in products such as lotions, creams, and shampoos. This trend is observed globally, with North America and Asia Pacific leading in production and consumption. The increasing awareness of hibiscus flower powder's potential health benefits, including its role in managing blood pressure and cholesterol, is also driving adoption. The market is segmented into conventional and organic products, with the organic segment witnessing notable growth due to consumer preferences for clean and eco-friendly ingredients. As the demand for sustainable and health-conscious products rises, the hibiscus flower powder market is poised for continued expansion.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 95.88 million |
| Market size value in 2031 | USD 126.20 million |
| Growth Rate | 3.1% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hibiscus Flower Powder Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hibiscus Flower Powder Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hibiscus Flower Powder Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hibiscus Flower Powder Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hibiscus Flower Powder Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hibiscus Flower Powder Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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