USD 188.65 Billion
Home And Laundry Care Market Size, Share, Growth Analysis, By Type(Laundry Care, Household Cleaners), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30K2016 |
Region:
Global |
Published Date: July, 2024
Pages:
198
|Tables:
61
|Figures:
83
Home And Laundry Care Market Insights
Home And Laundry Care Market size was valued at USD 201.29 Billion in 2023 and is poised to grow from USD 214.78 Billion in 2024 to USD 360.83 Billion by 2032, growing at a CAGR of 6.70% during the forecast period (2025-2032).
Growing public awareness of the importance of laundry and household hygiene has been a primary driver of industry expansion. Additionally, it is anticipated that the easy accessibility of laundry and domestic cleansers as well as the availability of variations such as various fragrances in the market will fuel market expansion.
Due to growing disposable income and increasing initiatives by manufacturers to introduce organic cleaning products, the global home and laundry care market is anticipated to witness rapid expansion in the upcoming years. The online sales distribution channel is anticipated to be crucial in positively influencing market expansion.
It is also anticipated that the dissemination of COVID-19 would increase consumer awareness of the importance of maintaining good personal hygiene and clean home, which will propel the market's expansion.
The demand for household and laundry care goods increased as a result of significant infrastructure investments brought on by rising disposable income and growing urbanization. Also, more possibilities for key industry players are anticipated to arise from the rising demand for environmentally friendly and sustainable laundry and household cleaning products, which is predicted to significantly fuel this market's expansion throughout the course of the forecast year.
Increasing environmental worries about the hazardous chemicals included in cleaning products, together with rising health and hygiene awareness, are expected to be important market drivers throughout the course of the forecast period. Many industry actors are making significant efforts to launch eco-friendly cleaning products in order to meet the expanding customer demand.
The introduction of COVID-19 had a huge influence on the world economy, and major market participants had to deal with serious issues like decreased product demand, halted transit, and supply chain disruption. The World Health Organization (WHO) mandated the use of household disinfection methods in response to the pandemic to reduce the danger of virus contamination. Home care items like household cleansers, detergents, and room disinfectants saw a surge in demand as a result of this. For instance, according to data from Stepan Company's annual report, sales of floor surfactants in North America increased by 8% in 2020 compared to the prior years. The business added that the increase in sales volume was mostly fueled by consumers' strong demand for cleaning, disinfection, and personal wash products.
US Home and Laundry Care Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Offline Channel
Fastest Growth
Online Channel
Growth Rate
6.70% CAGR
Global Home And Laundry Care Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Home And Laundry Care Market Segmental Analysis
Home And Laundry Care Market is segmented based on the basis of type, distribution channel, and region. By type, the Home And Laundry Care Market is segmented into laundry care, household cleaners. By distribution channel, the Home And Laundry Care Market is segmented into offline and online. By region, the Home And Laundry Care Market is segmented into North America, Europe, Asia Pacific, Central & South America, and the Middle East & Africa.
Home And Laundry Care Market Analysis by Product Type
Laundry care is the dominant segment of the home and laundry care market. The growing demand for laundry care products among residential and business consumers is the segment's key driver. Most laundry care solutions are used to clean dirt and stains from clothing. Laundry care detergent is well-liked by consumers due to its quick and efficient cleaning effects. After the COVID-19 outbreak spread over the globe, consumers have become more accepting of online distribution channels, and big corporations are making significant efforts to launch various laundry care products on online sales channels. For instance, Godrej Consumer Products Ltd (GCPL) started an online store in August 2021 to sell home care items and laundry and dishwashing detergents to its clients throughout the world. It is anticipated that this will increase demand for laundry care products worldwide.
Household cleaners are the fastest-growing segment. Rising demand for cleaning services in emerging economies. Consumers are showing an interest in skin-safe natural goods, therefore the demand for household cleaners made with natural ingredients is expected to rise throughout the course of the forecasted period. Companies are introducing refill packs as a result of customers’ growing interest in liquid and gel-type products, which further increases consumer demand for the items.
Home and Laundry Care Market Analysis by Distribution Channel
The offline distribution channel is the dominant segment and is likely to continue the same. Specialty shops, superstores, supermarkets, independent retail stores, etc. are all covered in this area. The demand for domestic and laundry care goods increased as a result of the availability of several products through offline channels. In the upcoming years, it is anticipated that the structure of the organized retail sector would increase demand for cleaning and laundry supplies. Additionally, it is predicted that during the forecast period, demand for products will increase due to the fast-expanding organized retail sector in developing nations like China, India, and India.
The online distribution channel is the fastest-growing segment. This can be credited to the rising use and popularity of e-commerce platforms. In an effort to reach out to new customers, major manufacturers are collaborating with internet merchants. Furthermore, it is projected that the online distribution channel category would be driven in the future years by an increase in sales of home and laundry care items, mostly through company-owned websites and other e-commerce platforms like Amazon and Walmart. Due to the epidemic, more people are adopting digital technology, which has influenced them to use direct-to-consumer (D2C) channels that offer greater convenience. A high propensity for online buying is also demonstrated by recent shifts in consumer behavior. As a result, businesses are introducing their items through online distribution channels.
Global Home And Laundry Care Market Size By Distribution Channel 2022 (%)
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Home And Laundry Care Market Regional Insights
The market for home and laundry care is dominated by the North American region, which includes the United States and Canada. The main factors driving this market are the rising demand for environmentally friendly and sustainable goods and the rising standard of cleanliness. The market for home and laundry care in this area is expanding as a result of the rising use of smart and innovative goods as well as the use of e-commerce platforms.
The market for home and laundry care is expanding at one of the quickest rates in the Asia Pacific area. The main factors driving this industry are rising disposable income, rising population, and quick urbanization. Also, the rising need for convenient and effective cleaning products and increased awareness of hygiene are both contributing to the market’s expansion in this area. Leading contributors to the expansion of the home and laundry care market in the Asia Pacific area include China, India, Japan, and Australia.
Global Home And Laundry Care Market Size By Geography, 2021-2030
- Largest
- Fastest
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Home And Laundry Care Market Dynamics
Home and Laundry Care Market Driver
Growing Awareness About Cleanliness
- One of the key forces behind the home and laundry care industry is the desire for cleanliness. The need for clean, fresh homes and clothing fuels the market for cleaning supplies and services. The demand for cleanliness is one of the primary forces behind the growth of the home and laundry care industries. The need for clean, fresh homes and clothing fuels the market for cleaning supplies and services.
Need to Maintain Hygienic Environment in Homes
- The COVID-19 pandemic has boosted awareness of the value of cleanliness and hygiene, which has further increased demand for laundry and home care products that help stop the transmission of germs and viruses.
Rapid Rate of Urbanization
- There is an increasing need for goods and services that can help manage and clean smaller living spaces as more people move into urban regions.
Home and Laundry Care Market Restraints
Environment-related Issues
- Consumers are paying closer attention to how their household products affect the environment as sustainability and waste reduction become increasingly important. This has increased consumer demand for natural and eco-friendly goods, which could restrain the expansion of conventional home and laundry care companies that don't place a high priority on sustainability.
Competition in Home and Laundry Care Sector
- Many well-known brands are striving for market share in the fiercely competitive home and laundry care sector. This means that new entrants may find it challenging to establish a presence in the market, especially if they are unable to set themselves apart from other companies.
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Home And Laundry Care Market Competitive Landscape
With the objective of sufficing to the rising demand and requirements, major businesses are putting their efforts into R&D and launching novel products, such as sustainable and eco-friendly ones. In order to improve production capacity, businesses also invest in new manufacturing facilities. In addition, they partner with local, small-scale producers to broaden their geographic reach and customer base. Some prominent players in the global Home and Laundry Care market include:
Home and Laundry Care Market Top Player’s Company Profiles
- Procter and Gamble (US)
- BASF SE (Germany)
- Unilever (Netherlands)
- Bayer AG (Germany)
- 3M Company (US)
- Henkel AG & Co. KGaA (Pril) (Germany)
- DuPont de Nemours, Inc. (US)
- Reckitt Benckiser (UK)
- Colgate-Palmolive Company (US)
- Kao Corporation (Japan)
- C. Johnson & Son, Inc. (US)
- Newell Brands (US)
- The Clorox Company (US)
- Syngenta AG (Switzerland)
- Caleres Inc. (US)
- Spectrum Brands Holdings, Inc. (US)
- Bombril (Brazil)
- Payless ShoeSource (US)
- Implus LLC (US)
- Charles Clinkard (UK)
- Grangers International (UK)
- Salamander: (Germany)
- Dropps (US)
- Voluspa (US)
- Blueland (US)
- Griffin Shoe Care (US)
- Seda France, Inc. (US)
- Acer Group (Taiwan)
Home and Laundry Care Market Recent Developments
- In October 2022, Downy, a Procter & Gamble brand, introduced Downy Rinse & Refresh, a revolutionary deep-cleaning fabric rinse. Its goal is to help eradicate odor-causing residues 3X more effectively than detergent on its own. With 1 in 3 houses naming malodor as their top laundry issue, Downy created the perfect supplement to consumers' laundry routines to help solve malodor problems in the first wash, every time.
- Unilever introduced a sustainable laundry capsule in July 2022. This kind of detergent offers superior cleaning performance and aids in the decarbonization of the washing process.
Home And Laundry Care Key Market Trends
- As consumer knowledge of environmental sustainability grows, they are looking for more environmentally friendly home and laundry care solutions. The market for eco-friendly goods is expanding as a result of this trend.
- Businesses in the home and laundry care industry are spending a lot of money on research and development to create new products that will meet shifting consumer demands. The market for new products is expanding as a result of this tendency.
- Consumers are increasingly purchasing home and laundry care items online as the use of smartphones and the internet grows. The market's increase in online sales is being driven by this trend.
Home And Laundry Care Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, The Home and Laundry care Market is observing rising demand for eco-friendly products, a focus on product innovation, an increase in online sales, a rise in the demand for premium goods, and a rise in the use of smart technologies. Companies investing in these areas to stay competitive are likely to shape these trends, which will define the market's future.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 188.65 Billion |
| Market size value in 2031 | USD 338.17 Billion |
| Growth Rate | 6.70% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Home And Laundry Care Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Home And Laundry Care Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Home And Laundry Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Home And Laundry Care Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Home And Laundry Care Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Home And Laundry Care Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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