Honey Market Size, Share, Growth Analysis, By Type(Alfalfa, Wildflower, Buckwheat, Acacia), By Application(Food & Beverages, Personal Care & Cosmetics, Pharmaceuticals, Others), By Packaging(Glass Jar, Bottle, Tube, Others), By Region - Industry Forecast 2024-2031

Honey Market Driver

• Artificial sweeteners increase the risk of obesity, high cholesterol, mineral depletion, tooth decay, hypertension, and cardiovascular diseases. They also contribute to the development of Type 2 diabetes, metabolic syndrome, and a variety of cancers and tumors. The glycemic index (GI) of honey, on the other hand, is lower, which means that it does not quickly raise blood sugar levels. Additionally, honey is rich in antioxidants, which have a significant positive impact on the human body. Natural honey, which is a pure, unprocessed, and unpasteurized sweetener made by bees from flower nectar, is renowned for its extraordinary nutritional value and therapeutic properties. Because of its health advantages, honey is increasingly recommended as an alternative to sugar.
• All age groups can benefit greatly from honey consumption in terms of health. Honey's antioxidants are crucial in lowering oxidative stress and internal inflammation. Honey lowers the risk of heart attack, cancer, and other diseases by creating a shield around the heart. Even medical professionals advise diabetic patients to use honey rather than artificial sweeteners. Additionally, honey promotes athletic performance, aids in weight loss, treats acne, and acts as an exfoliant. It also soothes the digestive system. The aforementioned advantages of honey increase consumer demand, which fuels the expansion of the global market.

Honey Market Restraint

• Aspartame and acesulfame, two artificial sweeteners, are used to sweeten soft drinks. Saccharin, sucralose, and the herb stevia are used to sweeten food and beverages. These cheaper alternatives to organic honey are easily available on the market. As a result, the growth of the honey market will be constrained by the availability of substitutes in the market.
• One of the industry's biggest issues has emerged as honey adulteration and fraud incidents, which have had a negative impact on the product's price and the expansion of the market. After milk and olive oil, it has emerged as the third most frequently adulterated food, according to the US Pharmacopeia's Food Fraud database. High-quality and pure product manufacturers have suffered financial losses as a result of the widespread availability of adulterated goods on both domestic and international markets. The rapid consumer adoption of substitutes like stevia, maple syrup, and others on the market is also expected to restrain market expansion.