Hoodies & Sweatshirt Market Size, Share, Growth Analysis, By Material(Cotton, Wool, Leather, Fleece), By End Users(Men, Women, Kids), By Distribution Channel(Offline retail, Online retail), By Region - Industry Forecast 2024-2031

Global Hoodies & Sweatshirt Market size was valued at USD 186.94 billion in 2019 and is poised to grow from USD 198.92 billion in 2023 to USD 324.94 billion by 2031, growing at a CAGR of 6.32% in the forecast period (2024-2031).

Sweatshirts and hoodies have changed significantly over time from only being a useful category of winter clothing, to become a fashion statement of the new generation. To acquire a competitive edge, manufacturers frequently improve the printed designs and fabric quality of the clothing. In the upcoming years, the hoodies & sweatshirt market is anticipated to experience significant innovation as new technology and shifting lifestyle trends revolutionise the sector. The use of winter clothing, such as hoodies, jackets, and sweatshirts, is significantly influenced by celebrity endorsements and marketing campaigns by many brands, like Adidas, Nike, PUMA, etc. Celebrities' enduring brand impressions are crucial in luring customers to buy products from various brands, which is anticipated to have a favourable impact on the market's expansion.

Another significant shift in the competitive landscape is the economy's increasing digitalization. The fashion industry is digitally connected. In the fashion market, digital platforms and digital marketing strategies are expanding. According to a 2018 JDA Software Inc. survey, 43% of fashion brands and retailers planned to invest in customer-based data science over the next five years in order to convert customer data into personalized merchandising clothing based on their lifestyle and localized trends.

US Hoodies & Sweatshirt Market is poised to grow at a sustainable CAGR for the next forecast year.