USD 20.67 billion in 2022
Identity Analytics Market Size, Share, Growth Analysis, By Component(Solutions, Services), By Deployment(On-premise, Cloud), By Services(Professional Services, Managed Services), By Organization Size(Small and Medium-Sized Enterprises, Large Enterprises), By Application(Account Management, Customer Management, Fraud Detection, GRC Management), By Industry Vertical(BFSI, Government and Defense, IT and Telecom, Energy and Utilities), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG45B2068 |
Region:
Global |
Published Date: September, 2024
Pages:
197
|Tables:
61
|Figures:
75
Identity Analytics Market Insights
Identity Analytics Market size was valued at USD 20.67 billion in 2022 and is poised to grow from USD 21.58 billion in 2023 to USD 30.45 billion by 2031, at a CAGR of 4.4% during the forecast period (2024-2031).
The purpose of the Identity analytics market is to address the increasing challenges associated with identity and access management. With the rise in cyber threats and data breaches, organizations need robust solutions to accurately authenticate and manage user identities, ensure compliance with regulatory requirements, and prevent unauthorized access to sensitive information. The driving factors behind the growth of the Identity analytics market is the increasing adoption of cloud computing and digital transformation initiatives by organizations. The Identity analytics market presents significant opportunities for growth. The increasing demand for real-time monitoring, threat detection, and identity governance solutions creates a favorable market environment. Moreover, the growing awareness of the importance of identity and access management, particularly in industries such as banking, healthcare, and government sectors, opens up opportunities for vendors to offer innovative and comprehensive identity analytics solutions. The global Identity analytics market is driven by the need for advanced identity and access management solutions in the face of evolving cyber threats and complex IT environments. While facing challenges related to integration and compliance, the market offers ample opportunities for vendors to provide sophisticated identity analytics solutions that enable organizations to enhance their security posture, streamline operations, and ensure regulatory compliance.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Solutions
Fastest Growth
Services
Growth Rate
4.4% CAGR
Global Identity Analytics Market 2024-2031($ Bn)
Country Share for North America Region (%)
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Identity Analytics Market Segmental Analysis
The global identity analytics market is segmented based on component, services, deployment, organization size, application, industry vertical, and region. In terms of component, the market is segmented into Solutions and Services. Based on services, the market is segmented into Professional Services, and Managed Services. Based on deployment, the market is segmented into on-Premises, and cloud. Based on organization size, the market is segmented into Small and Medium-Sized Enterprises, and Large Enterprises. Based on application, the market is segmented into Account Management, Customer Management, Fraud Detection, GRC Management, Identity and Access Management, and Others. Based on industry vertical, the market is segmented into BFSI, Government and Defense, IT and Telecom, Energy and Utilities, Manufacturing, Retail, Healthcare, Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Component
The largest segment in the Identity analytics market is Solutions. Identity analytics solutions provide organizations with advanced capabilities to analyze and manage identity-related data, detect anomalies, and ensure secure access to resources. These solutions offer features such as user behavior analytics, identity risk scoring, access controls, and identity governance. With the increasing need for robust identity and access management solutions, organizations are investing in cutting-edge identity analytics solutions to enhance their security measures and protect sensitive data. As a result, the Solutions segment holds the largest market share in the Identity analytics market.
The fastest growing segment in the Identity analytics market is Services. Identity analytics services include consulting, implementation, integration, training, and support services offered by vendors and service providers. These services help organizations effectively implement and optimize identity analytics solutions, ensuring seamless integration with existing IT systems and providing ongoing support. As the complexity of IT environments increases and organizations seek expertise in implementing identity analytics solutions, the demand for services is witnessing significant growth. Service providers play a crucial role in assisting organizations in maximizing the value of identity analytics solutions, driving the growth of the Services segment in the market.
Analysis by Deployment
The largest segment in the Identity analytics market is cloud deployment. Cloud-based identity analytics solutions offer organizations flexibility, scalability, and accessibility. They eliminate the need for extensive on-premise infrastructure and provide the advantage of remote access, allowing organizations to securely analyze and manage identity-related data from anywhere at any time. With the increasing adoption of cloud computing and the growing preference for agile and cost-effective solutions, the cloud deployment segment holds the largest market share in the Identity analytics market.
The fastest growing segment in the Identity analytics market Growth is on-premise deployment. While cloud deployment dominates the market, on-premise deployment remains relevant for organizations with specific security and compliance requirements. On-premise deployment provides organizations with complete control over their data, allowing them to manage identity analytics solutions within their own infrastructure. This deployment option is particularly favored by industries such as government, finance, and healthcare, where data privacy and regulatory compliance are critical. As organizations seek to balance control and security, the on-premise deployment segment is experiencing significant growth in the Identity analytics market.
Global Identity Analytics Market By Component 2022(%)
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Identity Analytics Market Regional Insights
North America has a strong presence in the market and therefore emerged dominant in 2022 due to the high adoption of advanced technologies and the presence of several key players in the region. The United States, in particular, holds a significant share of the market, driven by the increasing focus on cybersecurity and compliance regulations. The region's advanced IT infrastructure, coupled with the need for robust identity and access management solutions, contributes to the dominance of North America in the global market.
The fastest-growing region in the global Identity analytics market is the Asia Pacific. The Asia Pacific region is witnessing rapid economic growth, digital transformation, and increasing cybersecurity threats. Countries such as China, India, Japan, and South Korea are investing heavily in cybersecurity measures and identity management solutions to protect critical assets and combat cyber threats. The growing adoption of cloud computing, mobile technologies, and e-commerce platforms in the region further drives the demand for identity analytics solutions. As a result, the Asia Pacific region is experiencing significant growth and emerging as a key market for identity analytics.
Global Identity Analytics Market By Region 2024-2031
- Largest
- Fastest
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Identity Analytics Market Dynamics
Drivers
Increasing Adoption of Zero Trust Security Framework
- As of 2023, the adoption of the Zero Trust security framework has continued to rise among organizations. This approach emphasizes continuous verification and validation of every user and device before granting access to resources. Advanced identity analytics solutions are increasingly vital for monitoring user behavior, analyzing access patterns, and detecting anomalies in real-time. The growing sophistication of cyber threats and the necessity for stronger authentication and access controls further propel the implementation of the Zero Trust model. Consequently, there's an increasing demand for identity analytics solutions that offer granular visibility and insights into user activities, empowering organizations to implement robust security measures effectively.
Growing Emphasis on Regulatory Compliance
- Regulatory compliance remains a significant driver in the Identity analytics market. By 2023, organizations face an even more complex regulatory landscape globally, with stricter data protection and privacy regulations. Regulations like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States impose stringent requirements for handling and securing personal data. Compliance with these regulations necessitates identity analytics solutions that provide comprehensive visibility into user identities, access controls, and audit trails. Therefore, the need for regulatory compliance continues to drive the adoption of identity analytics solutions.
Restraints
Data Privacy and Security Concerns
- Despite the increasing demand for identity analytics solutions, organizations encounter persistent challenges related to data privacy and security. The collection and analysis of sensitive identity-related data raise concerns about data breaches and unauthorized access. Organizations must ensure robust security measures to protect individuals' privacy and comply with data protection regulations. Addressing these concerns requires investment in advanced encryption techniques, secure data storage, and adherence to industry best practices. These efforts present challenges and constraints in the adoption of identity analytics solutions.
Integration Complexities
- Integration complexities remain a potential restraint in the Identity analytics market Forecast. Organizations often operate heterogeneous IT environments comprising multiple systems, applications, and databases. Integrating identity analytics solutions into these diverse systems can be challenging, necessitating extensive configuration, customization, and collaboration among different stakeholders. The integration process may involve data mapping, synchronization, and alignment of various identity sources, which can be time-consuming and resource-intensive. Overcoming integration complexities is crucial for the successful deployment and utilization of identity analytics solutions.
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Identity Analytics Market Competitive Landscape
The global identity analytics market Trends is highly competitive in nature, with several key players vying for majority of the market share and offering a wide range of identity analytics solutions. These companies are focused on innovation, strategic partnerships, and expanding their product portfolios to cater to the evolving needs of organizations in managing identity and access management effectively. The competitive landscape of the Identity analytics market is characterized by intense competition, technological advancements, and a focus on delivering comprehensive solutions that help organizations effectively manage identity and access management. The key players mentioned above are at the forefront of this competitive landscape, driving innovation and providing organizations with robust identity analytics solutions to address evolving security challenges.
Identity Analytics Market Top Player’s Company Profiles
- Oracle (US)
- Verint Systems (US)
- Happiest Minds (India)
- Gurucul (US)
- Hitachi ID Systems (Canada)
- Prolifics (US)
- Anomalix (US)
- One Identity (US)
- Evidian (France)
- Brainwave GRC (France)
- Nexis GmbH (Germany)
- Confluxsys (US)
- IDAX Software (US)
- Okta (US)
- Netowl (US)
- Traxian (US)
- Venafi (US)
- IBM Corporation (US)
- Microsoft Corporation (US)
- SecureAuth Corporation (US)
- Exabeam, Inc. (US)
- CyberArk Software Ltd. (Israel)
- Evidian (France)
- Securonix, Inc. (US)
Identity Analytics Market Recent Development
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In January 2024, Options Technology, a top provider of cloud services for finance, teamed up with OneMarketData and their main product, OneTick. This partnership lets OneTick users tap into Options' large market data collection, covering stocks, currencies, futures, options, and bonds, along with advanced analytics tools.
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In December 2023, TheMathCompany, also known as MathCo, a major name in Enterprise AI and analytics, joined forces with LiveRamp, a vital player in data sharing. This partnership intends to revolutionize how big businesses handle marketing analytics.
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In December 2023, Beacon Platform, a one-stop platform for developers in finance, collaborated with ActiveViam, a top provider of advanced analytics for finance. This partnership made possible through the Beacon App Store, will give traders access to Beacon's collaborative platform and ActiveViam's powerful analytics engine. They plan to offer better experience and risk management for complex trading portfolios.
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In November 2023, Tech Mahindra, a top provider of digital services, held hands with Amazon Web Services (AWS) to create a sports cloud platform. This platform is designed to develop advanced digital tools for sports associations and give exciting and personalized experiences for sports fans around the globe.
Identity Analytics Key Market Trends
- Adoption of Artificial Intelligence and Machine Learning: Artificial Intelligence (AI) and Machine Learning (ML) technologies are playing a crucial role in shaping the Identity analytics market in 2022. AI-powered identity analytics solutions can analyze vast amounts of identity data, detect patterns, and identify anomalies or suspicious activities in real-time. Machine learning algorithms can continuously learn from user behavior and adapt to evolving threats, enhancing the accuracy of identity analytics solutions. These technologies enable organizations to detect identity-based risks, such as insider threats and unauthorized access, and take proactive measures to mitigate them. In 2022, the integration of AI and ML capabilities into identity analytics solutions is expected to drive more accurate and efficient identity risk management.
- Focus on User Behavioral Analytics: User Behavioral Analytics (UBA) is another key trend in the Identity analytics market in 2022. UBA leverages advanced analytics techniques to analyze and interpret user behavior patterns, helping organizations identify potential risks and detect abnormal activities. By monitoring user behavior, organizations can detect identity-related threats, such as account takeover, insider threats, and unauthorized access attempts. UBA goes beyond traditional rule-based access controls and enables organizations to identify deviations from normal behavior, providing a proactive approach to identity risk management. In 2022, there will be an increased focus on incorporating user behavioral analytics into identity analytics solutions, allowing organizations to strengthen their security posture and respond to threats effectively.
Identity Analytics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global identity analytics market analysis, these solutions leverage advanced technologies such as artificial intelligence, machine learning, and big data analytics to provide insights into user behaviors, access patterns, and security risks. These solutions help organizations ensure secure and compliant access to critical systems and data by detecting and mitigating identity-related risks, identifying unauthorized access attempts, and streamlining identity governance processes. The market for identity analytics is driven by the increasing need for robust identity and access management solutions to combat the rising threat of cyber-attacks, meet regulatory compliance requirements, and improve operational efficiency. However, the market also faces challenges such as data privacy concerns, complex implementation processes, and the need for skilled professionals. Despite these challenges, the market presents significant opportunities for growth, including the adoption of cloud-based identity analytics solutions, increasing demand from industries such as healthcare and finance, and the emergence of advanced technologies like behavioral analytics and risk-based authentication. Overall, the global Identity analytics market is expected to witness steady growth as organizations recognize the importance of effective identity management in securing their digital assets and ensuring regulatory compliance.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 20.67 billion |
| Market size value in 2031 | USD 30.45 billion |
| Growth Rate | 4.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Identity Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Identity Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Identity Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Identity Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Identity Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Identity Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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