In-app Advertising Market Size, Share, Growth Analysis, By Platform(Android, iOS, and Others), By Application(Entertainment, Gaming, Social, Online Shopping), By Region - Industry Forecast 2024-2031

In 2023, Asia Pacific emerged as the leading market for in-app advertising, capturing the highest market share of nearly 35.0% and is poised to maintain its dominance over the forecast period. This growth is primarily driven by the increasing internet penetration and widespread use of smartphones in countries like China, South Korea, and Japan. The region's large population and rising adoption of mobile devices create a fertile ground for the in-app advertising market to thrive. Marketers in the region are leveraging advanced analytics solutions, powered by machine learning and artificial intelligence, to gain insights into consumer behavior and effectively target their advertisements on various mobile applications. 

North America is expected to witness substantial market growth, accounting for a significant market share of more than 31% by 2031. The region boasts a large user base of smartphones, and the popularity of mobile streaming services such as Hulu, Amazon Prime, Netflix, and other video streaming platforms has contributed to the growth of the in-app advertising industry. Additionally, the flourishing gaming market and the increasing adoption of mobile shopping, which offers a seamless and convenient shopping experience, are further fueling the demand for in-app advertising in North America.