Global In-app Advertising Market

In-app Advertising Market Size, Share, Growth Analysis, By Platform(Android, iOS, and Others), By Application(Entertainment, Gaming, Social, Online Shopping), By Region - Industry Forecast 2024-2031

Report ID: SQMIG45E2140 | Region: Global | Published Date: April, 2024
Pages: 197 | Tables: 67 | Figures: 75

In-app Advertising Market News

  • In April 2023, Twitter announced that it would be launching a new in-app advertising platform, MoPub, which would allow advertisers to reach users across Twitter's mobile app and website.
  • In March 2023, Facebook announced that it would be launching a new in-app advertising platform, Audience Network, which would allow advertisers to reach users across Facebook's family of apps and websites.
  • In February 2023, Google announced that it would be expanding its in-app advertising platform, AdMob, to include new features such as native ads and rewarded video ads.
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Global In-app Advertising Market size was valued at USD 152.1 Billion in 2022 and is poised to grow from USD 172.33 Billion in 2023 to USD 467.95 Billion by 2031, at a CAGR of 13.3% during the forecast period (2024-2031).

The global in-app advertising market is a highly competitive landscape with several key players vying for market share. These companies employ various strategies such as partnerships, acquisitions, and product innovations to strengthen their positions in the market. The market is dynamic and competitive, with players constantly innovating to provide more effective targeting capabilities, ad formats, and measurement solutions to advertisers. Partnerships and collaborations between app developers, advertisers, and ad networks are also common to leverage each other's strengths and expand market reach. 'Google LLC (US)', 'Facebook, Inc. (US)', 'Twitter, Inc. (US)', 'InMobi (India)', 'Unity Technologies (US)', 'AppLovin Corporation (US)', 'ironSource Ltd. (Israel)', 'Vungle Inc. (US)', 'Chartboost Inc. (US)', 'Tapjoy Inc. (US)', 'AdColony (US)', 'Liftoff Mobile Inc. (US)', 'Fyber N.V. (Germany)', 'Aarki Inc. (US)', 'AdAction Interactive (US)', 'Adikteev (France)', 'Digital Turbine, Inc. (US)', 'MoPub Inc. (US)', 'Ogury Ltd. (UK)', 'Smaato Inc. (US)'

The growing penetration of smartphones worldwide has been a significant driver for the in-app advertising market. As more people rely on mobile apps for various activities, advertisers see the potential to reach a large and engaged audience through in-app ads.

Personalized and Targeted Advertising: Advertisers and marketers increasingly focused on leveraging user data and advanced analytics to deliver tailored advertisements to specific target audiences. By utilizing information such as demographics, interests, browsing behavior, and location, advertisers were able to create more relevant and engaging ad experiences. For example, an e-commerce app might display personalized product recommendations based on the user's previous purchases or browsing history. This trend not only enhanced the user experience but also improved the effectiveness of advertising campaigns by reaching the right users with the right message.

In 2023, Asia Pacific emerged as the leading market for in-app advertising, capturing the highest market share of nearly 35.0% and is poised to maintain its dominance over the forecast period. This growth is primarily driven by the increasing internet penetration and widespread use of smartphones in countries like China, South Korea, and Japan. The region's large population and rising adoption of mobile devices create a fertile ground for the in-app advertising market to thrive. Marketers in the region are leveraging advanced analytics solutions, powered by machine learning and artificial intelligence, to gain insights into consumer behavior and effectively target their advertisements on various mobile applications. 

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Global In-app Advertising Market

Report ID: SQMIG45E2140

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