USD 10.7 billion
Influencer Marketing Platform Market Size, Share, Growth Analysis, By Component (Software, Services), By Influencer Type, By Application, By End User, By Size, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45D2113 |
Region:
Global |
Published Date: December, 2024
Pages:
188
|Tables:
0
|Figures:
0
Influencer Marketing Platform Market Insights
Influencer Marketing Platform Market size was valued at USD 7.19 Billion in 2023 and is poised to grow from USD 9.39 Billion in 2024 to USD 79.47 Billion by 2032, growing at a CAGR of 30.60% during the forecast period (2025-2032).
With traditional celebrities fading away and a new era of online influencers emerging, brands are increasingly turning to influencer marketing as their go-to promotion engine. Increasingly, influencer marketing is an indispensable element of broader branding strategies for enterprises. This is a combination of traditional celebrity endorsements and content-based marketing strategies. With the burgeoning use of the Internet for adverts it has changed significantly the business models of companies and enabled marketers to reach new ways out to their target audience. These promotional activities help marketers to personalize ads, enhancing customer experience. Social media, namely Instagram and Facebook have taken a substantial part of marketing. Thus, these new branding and promotional measures will likely make significant contributions to the influencer marketing platform landscape in the foreseeable future.
The market was significantly affected by the COVID-19 pandemic, due to which reshaped many trends and patterns within the industry. With lockdowns and social distancing measures imposed in most cities and countries, the world saw a rise in social media consumption as more and more users turned to online content and communication. This has increased the potential reach of the influencer marketing, leading to change in consumer priorities and size of content that resonated. With economic uncertainty, many companies had to reevaluate their marketing budgets and adjust strategies accordingly. This greatly increased influencer collaborations and budgets of marketing.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
micro segment
Fastest Growth
nano influencers
Growth Rate
24.8%
Global Influencer Marketing Platform Market ($ Bn)
Country Share for North America Region (%)
To get more reports on the above market click here to Buy The Report
Influencer Marketing Platform Market Segmental Analysis
Global Influencer Marketing Platform Market is segmented by Component, Influencer Type, Application, End User, Size and Region. Based on Component, the market is segmented into Software, Services. Based on Influencer Type, the market is segmented into nano, Micro, Macro, Mega. Based on Application, the market is segmented into Search and Discovery, Campaign Management, Analytics and Reporting, Content Creation, Influencer Relationship Management. Based on End User, the market is segmented into Beauty and Personal Care, Retail and Ecommerce, Food and Entertainment. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Influencer Type
Based on influencer type, the micro segment is dominating the influencer marketing platform market with the largest revenue. This is the fastest-growing market segment as they have a bigger reach than classical influencers but still have their authority intact through specialized nitches. They have 10,000 to 100,000 followers. There is a growing number of brands working with the smaller creators with less than sixty thousand followers. This is because they can engage more effectively while reaching highly engaged followers and thus having a better price per engagement. It is widely believed that they are the most cost-efficient as they get higher engagement than bigger influencers. Micro-influencers remain the powerhouse in the influencer marketing market as they have greater reach, engagement, and affordable. The new numbers highlight how they are influencing the marketing practice and how more brands are utilizing micro-influencers and avoiding bigger influencers who used to be the face of influencer marketing.
The nano influencers segment is witnessing the fastest growth in the influencer marketing platform market. Nano-influencers are a new and promising area of influencer marketing. They are gaining popularity for a number of reasons. These influencers have very engaging content and the smallest audience among all influencer types. The number of followers of nano-influencers is between 1,000 and 10,000. Furthermore, nano-influencers are the most trusted of all influencer types because they provide sincere content and audience distinguishes their content as very genuine, and, as a result, they trust such influencers more. It allows the audience to relate to nano-influencers and not as a big brand’s paid promoter. It, in turn, results in higher engagement levels and sales for the promoted products in comparison with celebrity influencers.
Analysis by End Use
Based on end use, the retail & e-commerce segment is dominating the influencer marketing platform market with maximum market share. Retail & E-commerce is a sector where influencer marketing is highly efficient. This is because influencer endorsements having a direct impact on certain purchase behaviors. In this vertical, influencers usually promote products across posts, stories, and IGTVs which, in return, offer a rather distinguishing and organic presence on social media. In Retail & E-commerce, the visual and persuasive aspects of influencer marketing are particularly efficient. To increase visibility of the products, influencers help differentiate the brands in an oversaturated market space. The sector is dominated by IGTV campaigns and influencer programs that bring ROIs and more views, respectively.
The food & entertainment segment is witnessing the fastest growth in the influencer marketing platform market. The sector is advancing exponentially because of the rise in the demand for new and diversified of entertainment such as Over-the-top platforms, mobile games tournaments, online music concert and more. This significant rise in screen time during the pandemic, has also given food and entertainment companies to advertise new online content and events through influencer marketing. Companies are reaching out to influencer to target specific niche markets based on specific factors in order to make content that is more relatable to consumers. This also indicates the broad nature and diversified use of influencer marketing.
To get detailed analysis on other segments, Request For Free Sample Report
Influencer Marketing Platform Market Regional Insights
North America is dominating the influencer marketing platform market with the largest market share. The market is driven by greater digital adoption and changing consumer behaviors. Brands can use these platforms to benefit from efficient reach to target audiences through influencer partnerships. This trend is driven by the fact that the influence of these platforms is increasing due to the convenience that they offer for both parties to find mutual collaboration, their provision of sophisticated analytics, and effective marketing strategies. Additionally, it is important to note that the reason for the market promoting the growth of the influencer marketing platforms is that marketers benefit from the use of digital social media. The influencer marketing platform enables brands to reach their target audience and engage through various digital channels. Marketers too in the United States also appreciate these platforms due to their provision of sophisticated tools and flexibility that allows them to identify suitable influencers for their target demographics.
Europe is witnessing the fastest growth in the influencer marketing platform market. The influencer market is growing at a rapid pace as a growing number of European influencer networks are focusing on beginner vloggers. More importantly, influencer platforms allow brands increase their ability to collaborate with influencers and enhance engagement and visibility in up-and-coming markets. The growth is driven by a focus on building authenticity and delivering advertising strategies to attract relevant audiences. European influencer platforms are better because they provide better customization and administration tools through comprehensive data and campaign management technologies. The above factors highlight the trend causing explosive growth by expanding the capacity of brands accessing this market to implement a marketing strategy increasingly important in the competitive European market. Prominent brands, including Chanel and Dior, are looking toward enhancing market penetration and capturing a more significant number of customers using local and emerging micro-influencers or nano-influencers. Moreover, the growth is attributed to the deployment in the Nordic countries, where companies continue to implement automated systems assisting them in reaching and recruiting influencers.
Global Influencer Marketing Platform Market By Geography
- Largest
- Fastest
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Influencer Marketing Platform Market Dynamics
Drivers
- Utilization of Multiple Social Media Platform
Nowadays, creators always use more than one social media platform. They often have a big audience that follows them everywhere. So, successful creators have loyal viewers that follow and like their content on almost all these sites. They are not famous only on Instagram or only on YouTube. They are experts in their field, and their biggest fans will follow them all over the internet. They select the platform that is ideal for them and their content.
- Growing Diversity of Influencers
Diversity in influencer marketing is very important, not only to ensure that everyone is included but also because influencers here can reach a much larger audience than in other types of marketing. Different influencers can bring new ideas or perspectives on the same subject and, more importantly, appeal to audiences from different demographic groups and identification categories. To ensure diversity in influencer marketing, make an active effort to include influencers of different backgrounds or abilities. Companies are also making sure to represent this diversity in the campaigns.
Restraints
- Growing Concern of Data Authenticity
One of the significant factors impacting the influencer marketing platform market’s growth are challenges related to data authenticity. The primary issue is ensuring the authenticity of influencers and their audience data. The incidence of fake followers and engagement may reflect on campaigns in terms of performance. As a result, brands find it hard to have faith in and, consequently, make investments into influencer marketing.
- Increasing Difficulty is Measuring ROI
It is relatively complex to evaluate the ROI of influencer marketing campaigns. It is not as evident as in the case of traditional marketing tools as the outcomes for both the company and the influencer may be less straightforward especially for sales and long-term brand value. Such issues can facilitate the skepticism of some companies regarding the benefits of their marketing budgets. Furthermore, the absence of any standards and benchmarks in this field is also restraining the market growth.
Request Free Customization of this report to help us to meet your business objectives.
Influencer Marketing Platform Market Competitive Landscape
To maintain their competitive edge, influencer marketing platforms are investing more in technology achievements like artificial intelligence, custom workflows, and localization abilities. The advanced technologies like AI are helping in getting opportunities for campaign targeting, better content advice, negotiating contract, and payment distribution. The advanced level of customization is paving the way for influencer databases, reporting, and payment structure modifications for these to be relevant for any industry, region, or company. The platform is significantly more localized in terms of different languages and platforms, which also aid in recognizing local influencers who talk to those communities. All the mentioned custom and technological features open up the possibility of transforming into the platforms that brands use.
Top Player’s Company Profile
- Speakr
- Upfluence
- Aspire
- Grapevine
- Mavrck
- Klear, a Meltwater Offering
- NEOREACH
- Traackr, Inc.
- Webfluential.com
- Hypetap
- Triller
- CreatorIQ
- Onalytica
- Meltwater
Recent Developments
- In May 2023, Dot Media, introduced FINTroop, their leading influencer management platform. The primary objective of FINTroop's is to convey brand messages creatively.
- In February 2023, Triller completely acquired Julius. This acquisition will help the company to further improve their creator-centric offerings.
- In April 2022, Mavrck, made announcement about a strategic partnership with Later. The objective of this partnership is to use their combined strengths and skills in serving small businesses and creators.
Influencer Key Marketing Platform Key Market Trends
- Growing Landscape of Social Media Platform: Usually, new social media networks bring in innovative content types, such as short content on Snapchat Stories or live video on TikTok. Influencer marketing tools should be versatile and be able to work with these new formats. By offering proper tools and analytic solutions made to work with new content types, they can give companies more opportunities to run more effective influencer campaigns.
- Growing Demand for Digital Ads Expenditure: Traditional advertising channels have become less effective nowadays, and brands are spending more budget on a digital marketing channel. Influencer marketing provides a viable alternative since it helps the brands gain valuable insights into consumer behavior and ultimately drive brand awareness, engagement, and sales. With more budget allocation to digital marketing, the influencer marketing platform is signaling robust market growth.
Influencer Marketing Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global Influencer Marketing Platform Market includes the tools and services that support the relationship between a brand and a social media personality on a particular platform. The market is constantly growing since more companies turn to influencers who inspire trust in their audiences to promote the firms’ products. Influencer relations are not new, but companies are now using software to find suitable influencers, connect with them, and track the outcomes. Thus, the products on the market include the tools for campaign implementation. The value proposition lies in the data that can be used to track the performance and, consequently, calculate the return on investment. The Influencer Marketing Platform Market is very dynamic and relies on the increased power of opinion leaders.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 10.7 billion |
| Market size value in 2031 | USD 83.6 billion |
| Growth Rate | 24.8% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Influencer Marketing Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Influencer Marketing Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Influencer Marketing Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Influencer Marketing Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Influencer Marketing Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Influencer Marketing Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
USA (+1) 351-333-4748
