USD 13.5 Billion
Instant Coffee Market Size, Share, Growth Analysis, By Packaging(Sachet, Pouch, Jar), By Type(Unflavored, Flavored), By Production Technology(Freeze-dried, Spray-dried), By Distribution Channel(Offline [Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Others]), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30G2031 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
59
|Figures:
75
Instant Coffee Market Insights
Instant Coffee Market size was valued at USD 14.22 Billion in 2023 and is poised to grow from USD 14.97 Billion in 2024 to USD 22.63 Billion by 2032, growing at a CAGR of 5.30% during the forecast period (2025-2032).
The global instant coffee market has been growing rapidly due to its ease and speed of preparation, coupled with its high antioxidant content. The increasing demand for coffee shops and restaurants worldwide has also contributed significantly to the expansion of the instant coffee market. The growth of the food and beverage industry has played a vital role in the expansion of these businesses. The demand for instant coffee is driven by the fast-paced lifestyles of consumers who require easy-to-prepare food and beverages. Europe holds the largest share of the instant coffee market, accounting for more than 40% of global consumption. Asia-Pacific is expected to be the fastest-growing market due to the increasing popularity of instant coffee in countries like China and India. The middle-class population in developing nations has also contributed to the growth of the market. In India, for instance, the increasing demand for coffee consumption has led to a significant growth in coffee production, with the country ranking sixth in the world's coffee production. The rise in disposable income in developing countries has also led to an increase in the consumption of instant coffee, contributing to the growth of the global market.
Despite the growth in market share, the instant coffee industry remains vulnerable to fluctuations in raw material prices. Instant coffee is derived from processed coffee beans, making its production costs sensitive to changes in raw coffee bean prices. Adverse weather events, such as droughts, frosts, and pest infestations, severely damage coffee crops, reducing production and disrupting the supply chain. For example, in November 2021, global coffee prices spiked due to severe weather conditions in Brazil, including drought and frost. This upward trend continued into 2022, resulting in a 14.8% increase in coffee product prices at grocery stores. Additionally, the US Climate Prediction Center has confirmed the return of the El Niño weather pattern, which is expected to bring hotter and drier conditions, particularly affecting major Robusta coffee-growing regions like Vietnam and Indonesia. These adverse weather conditions pose a significant risk to coffee supplies from these areas, leading to shortages and price volatility in the instant coffee market.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Spray-Dried
Fastest Growth
Spray-Dried
Growth Rate
5.30% CAGR
Global Instant Coffee Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)
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Instant Coffee Market Segmental Analysis
Global Instant Coffee Market is segmented by Packaging, Type, Production Technology, Distribution Channel, and region. Based on Packaging, the market can be segmented into Sachet, Pouch, Jar. Based on Type, the market is segmented into Unflavored, Flavored. Based on Production Technology, the market is segmented into Freeze-dried, Spray-dried. Based on Distribution Channel, the market can be segmented into Offline [Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Others], Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Type
By type, the market can be segmented into spray-dried and freeze-dried. Spray-dried instant coffee dominated the global market due to its affordability and accessibility to consumers. Spray-dried instant coffee is the most commonly used type and accounts for a significant share of the global instant coffee market. This type of coffee is produced by spraying a fine mist of coffee extract into a hot air chamber, which quickly evaporates the moisture and leaves behind a dry coffee powder. Spray-dried instant coffee is generally less expensive than other types, making it more accessible to consumers on a budget. However, its lower quality compared to other types can be a disadvantage.
Freeze-dried instant coffee is the fastest-growing segment of the instant coffee market, with an increasing number of consumers willing to pay a premium price for a high-quality product. Freeze-dried instant coffee is considered to be of higher quality and is produced using a more expensive manufacturing process. This type of coffee is made by freezing brewed coffee and then removing the water through sublimation, which turns the frozen coffee into a dry powder. The process of freeze-drying preserves the flavor and aroma of the coffee, resulting in a product that is closer in taste to freshly brewed coffee. Due to its higher quality, freeze-dried instant coffee is typically more expensive than spray-dried instant coffee, making it a premium product.
Analysis by Packaging Type
By packaging type, the market can be segmented into sachets and jars. Sachets are currently the dominant and most popular packaging type for instant coffee market. Sachets are small packets of instant coffee that are pre-measured for one cup. They are popular among consumers who value convenience and ease of use. Sachets are typically used for single servings of instant coffee, making them ideal for on-the-go consumption. They are also easy to store and dispose of, making them a popular choice for many consumers.
Jars are the fastest growing segment in the market. They are larger containers of instant coffee that are designed for home use. They typically contain more coffee powder than sachets and are intended to be used over a longer period of time. Jars are usually made of glass or plastic, and they are resealable to keep the coffee fresh. Many consumers prefer jars because they offer better value for money than sachets.
Analysis by Distribution Channel
In 2022, the supermarkets and hypermarkets segment led the instant coffee market and is expected to maintain its dominance throughout the forecast period. These retail channels are the primary outlets for instant coffee, offering a wide variety of products from different brands, formulations, and flavors. Instant coffee is typically found in the cooking and baking section alongside dietary and grocery items, with flavors such as vanilla, hazelnut, and chocolate available. The extensive range of brands and packaging options drives significant growth in this segment.
The growing popularity of supermarkets is due to the convenience they offer by providing a vast selection of products under one roof, ample parking, and extended hours of operation, making them a preferred shopping destination. Products are arranged in a way that allows consumers to easily compare options, facilitating smooth purchasing decisions.
On other hand Business to business are fastest growing segment in the instant coffee market. Business-to-Business (B2B) distribution refers to selling products directly to other businesses rather than individual consumers. In the context of instant coffee, B2B channels serve bulk buyers such as offices, hotels, restaurants, and cafes. Coffee suppliers collaborate with these businesses to supply large quantities of instant coffee for their operations. B2B channels prioritize convenience, efficiency, and cost-effectiveness
Global Instant Coffee Market Size By Type, 2021 (%)
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Instant Coffee Market Regional Insights
North America dominated the instant coffee market. The region's growth can be attributed to the rising demand for convenient and ready-to-drink coffee products. The US is the largest market for instant coffee in North America, accounting for the majority of the region's consumption. Canada is also a significant contributor to the growth of the instant coffee market in North America.
The Asia-Pacific region is the fastest-growing market for instant coffee globally. The region's growth can be attributed to the increasing population and rising disposable income, which has led to an increase in the consumption of coffee. China and India are the major contributors to the growth of the instant coffee market in the region. In China, the demand for instant coffee has been increasing due to the convenience and quick preparation time it offers. In India, the increasing trend of on-the-go consumption of coffee has contributed to the growth of the instant coffee market.
Global Instant Coffee Market By Geography, 2021-2030
- Largest
- Fastest
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Instant Coffee Market Dynamics
Instant Coffee Market Drivers
Convenience it offers to consumers
- The primary driver behind the growth of the global instant coffee market is the convenience it offers to consumers, enabling them to prepare a cup of coffee quickly and easily. Busy lifestyles and the need for on-the-go consumption of food and beverages have fueled the demand for instant coffee. Compared to traditional brewed coffee, instant coffee requires less preparation time and effort, making it an ideal choice for consumers who are always on the move. This convenience factor is expected to continue to drive the growth of the global instant coffee market in the coming years.
Instant Coffee Market Restraints
Perception that it is of lower quality compared to traditional brewed coffee
- One of the main restraints for the global instant coffee market is the perception that it is of lower quality compared to traditional brewed coffee. Many coffee aficionados consider instant coffee to be an inferior product, which has affected its acceptance in some markets. Additionally, some consumers perceive instant coffee to be less flavorful and have a weaker aroma compared to freshly brewed coffee. The growing awareness of the health risks associated with the consumption of processed food and beverages has also affected the demand for instant coffee. These factors pose challenges to the growth of the global instant coffee market.
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Instant Coffee Market Competitive Landscape
The global instant coffee market is highly fragmented, with the presence of a large number of regional and international players. The market is highly competitive due to the low entry barriers, with many new players entering the market. The market players are focusing on product innovation, improving quality, and expanding their distribution channels to gain a competitive edge. The players are also involved in partnerships and collaborations to expand their market presence. The increasing demand for organic and sustainable coffee products is providing new growth opportunities for the market players.
Instant Coffee Market Top Player’s Company Profiles
- Keurig Dr Pepper Inc. (US)
- Strauss Group Ltd. (Israel)
- Tata Consumer Products Ltd. (India)
- Starbucks Corporation (US)
- Tchibo Coffee International Ltd. (Germany)
- Luigi Lavazza S.p.A. (Italy)
- The Kraft Heinz Company (US)
- Strauss Coffee B.V. (Netherlands)
- Dunkin' Brands Group, Inc. (US)
- Jacobs Douwe Egberts B.V. (Netherlands)
- Matthew Algie & Company Ltd. (UK)
- Unilever PLC (UK)
- Vinacafe Bien Hoa Joint Stock Company (Vietnam)
- The Coca-Cola Company (US)
- Strauss Cafe Israel Ltd. (Israel)
- Farmer Bros. Co. (US)
- Trung Nguyen Group Corp. (Vietnam)
- Illycaffè S.p.A. (Italy)
Instant Coffee Market Recent Developments
- In May 2023, Starbucks announced the launch of a new line of premium instant coffee products in partnership with Italian coffee company, illycaffè.
- In April 2023, JDE Peet's announced plans to acquire the Italian coffee company, Caffe Vergnano, for an undisclosed amount.
- In February 2023, Indian coffee company, Tata Coffee, announced plans to invest INR 150 crore (approximately USD 20 million) in a new freeze-dried coffee plant in Karnataka, India.
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February 2024: FMCG major Nestle expanded its manufacturing footprints and operations in India by investing between INR 6,000 and 6,500 crore during 2020-2025. Nestle India invested INR 7,000 crore, but the investment in the last five years by the company is more than the previous 20 to 25 years.
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February 2024: Hindustan Unilever Limited (HUL) expanded its Bru Gold portfolio with a new range of flavored coffee in vanilla, caramel, or hazelnut. The company is focused on driving growth by attracting more users, creating more consumption occasions, and premiumising its portfolio.
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February 2024: Bank of America and Starbucks Coffee Company announced a partnership agreement allowing customers to earn up to 2% cashback on qualifying purchases with Starbucks Rewards account.
Instant Coffee Key Market Trends
- The major trend witnessed in the global instant coffee market is growing preference for instant coffee in the non-coffee drinking regions, owing to its convenience, low cost, and benefits such as it helps to reduce the stress level and boost the brain functioning. The regions such as Middle East and emerging economies of the Asia Pacific region are witnessing strong growth for the instant coffee market. Increasing urbanization and growing disposable income are some key factors driving the market growth in these regions.
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Growing Popularity of Single-Origin Coffee: Single-origin coffee is often associated with higher quality and distinct flavor profiles compared to blended coffee. Consequently, instant coffee brands are responding by offering single-origin options to meet the demand for premium products. For example, in February 2023, Blue Bottle Coffee, a Nestlé-owned brand, launched a small batch of ultra-special coffee sourced from a region in Yemen known for its 7,500-foot elevations and dry climate. This new specialty coffee was part of Blue Bottle’s Exceedingly Rare program, featuring single-origin coffees available in limited quantities. Today's consumers are becoming more discerning about their coffee choices, showing interest in the origin and characteristics of their coffee. As a result, brands are offering single-origin coffee with transparency and unique stories behind each cup, appealing to those who value authenticity and traceability in their coffee experience.
Instant Coffee Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global instant coffee market analysis, the market is driven by the convenience it offers to consumers, making it an ideal choice for those with busy lifestyles. The market is highly competitive, with a large number of regional and international players, focusing on product innovation, quality improvement, and distribution channel expansion. However, the market faces challenges, such as the perception that instant coffee is of lower quality compared to brewed coffee and the growing awareness of the health risks associated with processed food and beverages. On the other hand, there is a rising demand for organic and sustainable coffee products, as consumers become more health-conscious and environmentally aware. Additionally, there is an increasing demand for single-serve and on-the-go coffee products, offering convenience to busy consumers.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 13.5 Billion |
| Market size value in 2031 | USD 21.49 Billion |
| Growth Rate | 5.30% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Instant Coffee Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Instant Coffee Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Instant Coffee Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Instant Coffee Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Instant Coffee Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Instant Coffee Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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