USD 2.2 trillion
K12 Education Market Size, Share, Growth Analysis, By Application (Elementary School (K-5), Middle School (6-8)), By Institution (Public, Private), By Delivery Mode (Offline, Online), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25R2022 |
Region:
Global |
Published Date: May, 2024
Pages:
223
|Tables:
115
|Figures:
76
K12 Education Market Insights
K12 Education Market size was valued at USD 4.39 Billion in 2023 and is poised to grow from USD 4.83 Billion in 2024 to USD 10.45 Billion by 2032, growing at a CAGR of 10.1% during the forecast period (2025-2032).
The growth of the k12 education market is driven by the acceleration in the adoption of smartphones and digital devices and the implementation of governmental initiatives related to k12 education. These factors result in the easy availability and accessibility of education to students across the globe. By owning smartphones, students can be able to download educational videos and applications, and through that, they can promote their learning. Similarly, the investments made by the government in the educational sector provide easy access to education for students. The major restraint in the market is the rise in the enrolment levels in schools. The increasing disposable incomes and the literacy among the people result in a high number of student enrolments in schools. Due to this, the quality of education delivered is poor in nature. This thus limits the growth of the market. Further, the trends of personalized learning and the rise in advanced technologies. These factors can enhance the k12 education, which makes it easy for students to access as well as to comprehend it.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
High School
Fastest Growth
Middle school
Growth Rate
12.6% CAGR
Global K12 Education Market ($ Bn)
Country Share for North America Region (%)
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K12 Education Market Segmental Analysis
Global K12 Education Market is segmented by application, institution, delivery mode and region. Based on application, the market is segmented into elementary school (k-5), middle school (6-8) and high school (9-12). Based on institution, the market is segmented into public and private. Based on delivery mode, the market is segmented into offline and online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
By type, the market is segmented into private and public. The private sub-segment dominates the market. This is driven by the adoption of the K-12 model by the private schools, which is one of the great innovations that has been widely accepted by the education system across the globe. Under the K-12, a lots of learning sessions like assignments, educational activities, etc are facilitated to promote the learning habits among people.
On the other hand, the public sub-segment is considered as the fastest growing, this is due to the attempt of offering the qualitative education by the state-certified teachers to the students by the K-12 online public schools. But still there are some disadvantages associated with the public schools which includes limited staff and the facilities, lack of proper infrastructure, insufficient budget, etc. Alongside, it has been ensured by the US department of education and other federal agencies to provide safe and superior quality education accessible to the 50 billion kids in K-12 public schools.
Analysis by Deployment mode
By type, the market is segmented to cloud and on-premises. The cloud is the sub-segment which is considered as the fastest growing. The major problem with the K-12 schools is the inadequate funding, this further hampers the schools to bring online education system. Therefore, the K-12 schools can foster the adoption of the cloud computing. As, this helps in the elimination of the hardware cost, minimizes the data storage expense, and it is easily accessible.
Apart from this, the on-premises is considered as the fastest growing sub-segment. This is strongly attributed by the growing concern of data privacy issues and autonomy among various private institutions. Therefore, the institutions prefer on-premises as deployment mode, as it allows the institutes to attain that control over the data and the IT infrastructure.
Analysis by Application
Based on application, the market is segmented into High school, Middle school, pre-primary school, and primary school. The high school sub-segment is considered as the dominant segment in the market. This is driven by the adoption of the technology in the higher education and the provision of the quality education to the students. High education is offered by many educational institutes like vocational schools, colleges, Universities, etc. While the government also putting efforts by investing in the education of the high school, this is also resulting in the growth of the high school sub-segment.
On the other hand, the middle school sub-segment is considered as the fastest growing. This is fuelled by the rising demand of qualitative education among parents for their children. Considering this, there is a demand for the efficient educational programs. Further, the growing focus on the STEM education is also benefitting the middle school sub-segment.
Global K12 Education Market By Application
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K12 Education Market Regional Insights
Geographical insights reveal that North America region is considered as the dominant region for the k12 education market. As, it has been noted that the North America region use to hold the market share of 36.5% in 2023. This is attributed by the enhancement in the investments in the programs and the initiatives that promotes the k12 education market. Also, the North America region is present at forefront due to the increased adoption of the latest technologies, digital tools, and platforms. While the North American region also have robust digital infrastructure and internet connectivity.
Further, the Asia-pacific region is considered as the fastest growing, this is due to the increase in the adoption of the advanced technologies by the major countries. For an instance, it has been found that the availability of the internet connection has been increased in India, due to which the people in rural areas too can be able to access the education easily. Apart from this, the APAC region has also adopted advanced as well as cost-effective learning solutions in the K12 education. Alongside, the region also attained the advanced digital infrastructure and improved teacher training programs. All these factors together increased the growth of the K12 education in APAC region.
Global K12 Education Market By Region
- Largest
- Fastest
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K12 Education Market Dynamics
Drivers
Acceleration in the smartphones and digital devices adoption
- The adoption rate of smartphones and digital devices in the developing countries is increasing. Through survey, it has been found that less than 50% of the developing or emergency countries own smartphones. So, considering this increased adoption of the digital devices helps the students around the world, to access the education easily via their smart devices by downloading various educational videos, learning mobile applications, etc in their smart devices.
Governmental programs
- To uplift the level of k12 education across the globe, various governmental programs getting implemented across the globe. This drives the market of k-12 education globally. For an instance, an opportunity provided by the U.S. government to the K-12 students of the U.S. to study abroad like Kazakhstan, Poland, or Ukraine, during their academic year under the Future leaders exchange abroad (FLEX abroad) program.
Restraints
Increased enrolment levels in schools
- The exponential growth in the population as well as the rise in the disposable incomes result in the high enrolment of the students in the schools. In US around 17,400 educational institutes are overcrowded. This further leads to the delivery of the poor quality of the education to the students, this thus hampers the growth of the k12 education market.
Inadequate familiarity with e-learning
- It has been found that many teachers, parents, and students couldn’t able to understand the advantages and the opportunities that e-learning provides. Due to this lack of awareness about e-learning can hampers the adoption of the e-learning platforms. This further can let down the k12 education market.
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K12 Education Market Competitive Landscape
In the K12 education market, the key players are implementing the inorganic growth strategies like mergers & acquisitions, collaborations, and partnerships, so that they can be able to decentralize and improve their position in the market. Furthermore, the organisations are putting continuous efforts in the enhancing and developing the product. The key players also invested in their research and development area, to foster the product innovation. On the other hand, some of the organisations expanded their product portfolio by launching different and improved products. In these ways, the key organisations increased their customer base and made their strong presence in the market. Some of the top players are:
Top Player’s Company Profiles
- Pearson Education Inc (UK)
- Cengage learning India Pvt. ltd (India)
- Stride Inc. (US)
- Smart Technologies (Canada)
- International Business Machines Corporation (America)
- Samsung Electronics Co. Ltd (South Korea)
- Oracle Corporation (US)
- D2L Corporation (Canada)
- Adobe systems Inc. (US)
- Microsoft Corporation (US)
- Chungdahm Learnings (South Korea)
- Next Education (India)
- Tata Class Edge (India)
- BenQ (China)
- Bettermarks (Germany)
Recent Developments
- In June 2023, A mission was launched Explore Academy-Santa Fe (EA-SFE) by New Mexico public education department, to provide education to all students irrespective of their background.
- In January 2023, The leading edtech organisation named LEAD, signed an agreement with Pearson, for the acquisition of the latter’s local K-12 learning business in India. This acquisition by LEAD helps it expand its product portfolio and its reach to over 9,000 schools. By 2026, the LEAD aims to expand its reach to 60,000 schools in India.
K12 Education Key Market Trends
- Rise in the adoption of latest technologies: The global k12 education market witnessing the growing trend of the rise in the adoption of the latest technologies. It includes the incorporation of the artificial intelligence, virtual reality, personalized learning platforms, and many more. This further, supports the student's engagement, promotes streamlined and personalized learning among them. Also, through the latest technologies incorporation, it is quite easier to set up students towards the technologically driven future.
- Personalized learning: The personalized learning is another ongoing trend, this is due to the increased focus of the parents nowadays on the preferences, abilities, and the interests of their children. Considering this, they look out for that learning and the education, which aligns with all these factors, in order to promote the qualitative learning among children.
K12 Education Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global k12 education market analysis, the market is witnessing significant growth driven by factors such as the acceleration in the adoption of the smartphones and the digital devices globally and the increased number of initiatives by the government. As, these drivers helps the students across the globe to grab the education easily. The restraints of k12 education market are the increased level of enrolments of students in school and the inadequate awareness about the e-learning. The high number of enrolments leads to the overcrowding in the schools and thus results in the delivery of poor quality education whereas the inadequate awareness about e-learning restricts the students to attain the education via e-learning platforms.
Further, based on application, the high school sub-segment holds the major value of the k12 education market. This is due to the adoption of the technologies and the delivery of high quality education in the higher education. Moreover, the North America region is the dominant one while Asia-pacific is the fastest growing for this market, this is due to the higher number of investments in the k12 education initiatives and the increased adoption of the latest technologies. Some of the trends that can also drive the k12 education market are the rise in the advanced technologies and the personalized learning. The advanced technologies can be incorporated to the k12 education and thus the reach of k12 education can be increased across the globe whereas the personalized learning surges the demand for the learning that aligns with the interests, abilities, and preferences of the students.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 2.2 trillion |
| Market size value in 2031 | USD 6.4 trillion |
| Growth Rate | 12.6% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Trillion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on K12 Education Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on K12 Education Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the K12 Education Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the K12 Education Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the K12 Education Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the K12 Education Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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