K12 Education Market Size, Share, Growth Analysis, By Type(Public and Private), By Deployment Mode(Cloud And On-Premises), By Application(High School, Middle School, Pre-Primary School, and Primary School), By Region(North America, Europe, Asia-Pacific, and LAMEA), By Region - Industry Forecast 2024-2031

Global K12 Education Market size was valued at USD 3.99 billion in 2022 and is poised to grow from USD 4.39 billion in 2023 to USD 9.49 billion by 2031, growing at a CAGR of 10.1% during the forecast period (2024-2031).

In the K12 education market, the key players are implementing the inorganic growth strategies like mergers & acquisitions, collaborations, and partnerships, so that they can be able to decentralize and improve their position in the market. Furthermore, the organisations are putting continuous efforts in the enhancing and developing the product. The key players also invested in their research and development area, to foster the product innovation. On the other hand, some of the organisations expanded their product portfolio by launching different and improved products. In these ways, the key organisations increased their customer base and made their strong presence in the market. Some of the top players are: 'MacGraw-Hill Education (Platinum equity) (USA)', 'Pearson Education Inc (UK)', 'Cengage learning India Pvt. ltd (India)', 'Stride Inc. (US)', 'Finalsite (USA)', 'Smart Technologies (Canada)', 'International Business Machines Corporation (America)', 'Samsung Electronics Co. Ltd (South Korea)', 'Oracle Corporation (US)', 'D2L Corporation (Canada)', 'Adobe systems Inc. (US)', 'BLACKBOARD MEDIA PRIVATE LIMITED (India)', 'Microsoft Corporation (US)', 'Chungdahm Learnings (South Korea)', 'Next Education (India)', 'Tata Class Edge (India)', 'BenQ (China)', 'White Hat management (US)', 'Bettermarks (Germany)'

The adoption rate of smartphones and digital devices in the developing countries is increasing. Through survey, it has been found that less than 50% of the developing or emergency countries own smartphones. So, considering this increased adoption of the digital devices helps the students around the world, to access the education easily via their smart devices by downloading various educational videos, learning mobile applications, etc in their smart devices.

Rise in the adoption of latest technologies: The global k12 education market witnessing the growing trend of the rise in the adoption of the latest technologies. It includes the incorporation of the artificial intelligence, virtual reality, personalized learning platforms, and many more. This further, supports the student's engagement, promotes streamlined and personalized learning among them. Also, through the latest technologies incorporation, it is quite easier to set up students towards the technologically driven future.

Geographical insights reveal that North America region is considered as the dominant region for the k12 education market. As, it has been noted that the North America region use to hold the market share of 36.5% in 2023. This is attributed by the enhancement in the investments in the programs and the initiatives that promotes the k12 education market. Also, the North America region is present at forefront due to the increased adoption of the latest technologies, digital tools, and platforms. While the North American region also have robust digital infrastructure and internet connectivity.