Kefir Market Size, Share, Growth Analysis, By Distribution Channel(Online, and Offline), By Product(Animal-based, and Plant-based), By Region - Industry Forecast 2024-2031

Global Kefir Market size was valued at USD 1480 million in 2022 and is poised to grow from USD 1565.84 million in 2023 to USD 2458.29 million by 2031, at a CAGR of 5.8% during the forecast period (2024-2031).

The global kefir market is highly competitive with the presence of several key players striving for market dominance. These companies engage in various strategies such as product innovation, partnerships, acquisitions, and expansion to gain a competitive edge. The competitive landscape of the global kefir market is characterized by intense competition, product innovation, and strategic partnerships. Key players in the industry continuously strive to enhance their market presence by introducing new flavors, expanding distribution networks, and focusing on consumer health and sustainability. This competition ultimately benefits consumers by providing a wide range of options and driving innovation in the kefir market. 'Lifeway Foods Inc. (US)', 'The Hain Celestial Group Inc. (US)', 'Danone S.A. (France)', 'Nestlé S.A. (Switzerland)', 'Koninklijke FrieslandCampina N.V. (Netherlands)', 'Valio Ltd. (Finland)', 'Yakult Honsha Co. Ltd. (Japan)', 'Lactalis Group (France)', 'Müller Group (Germany)', 'General Mills Inc. (US)', 'Chobani LLC (US)', 'Yoplait (US)', 'Parmalat S.p.A. (Italy)', 'Grupo Lala (Mexico)', 'Arla Foods amba (Denmark)', 'Dean Foods Company (US)', 'Megmilk Snow Brand Co. Ltd. (Japan)', 'Yili Group (China)', 'Morinaga Milk Industry Co. Ltd. (Japan)', 'Savencia Fromage & Dairy (France)'

The growing awareness among consumers about the health benefits of kefir acted as a major driver. In 2022, there was a notable rise in health-conscious individuals seeking functional and probiotic-rich foods. Kefir, with its digestive and immune health benefits, gained popularity as a natural and nutritious choice. For example, Lifeway Foods, a leading kefir producer, experienced increased demand for their products as health-conscious consumers prioritized gut health.

Expansion of Flavored Varieties: In 2022, the kefir market witnessed a trend of expanding flavored varieties to cater to diverse consumer preferences. Manufacturers introduced new and exciting flavors to attract consumers and differentiate their products. Examples include companies like Lifeway Foods and The Coconut Collaborative, which introduced unique flavors like mango, matcha, and turmeric-infused kefir options.

Europe has established itself as the largest regional market, holding a share of over 45.0% in 2022. The popularity of kefir products in households across countries like Belarus, Bulgaria, Denmark, Georgia, Greece, Moldova, Montenegro, North Macedonia, Romania, Russia, Serbia, Ukraine, Czechoslovakia, Sweden, Norway, and Switzerland contributes significantly to the growth of the industry in this region.