Global Keratin Market Size, Share, Growth Analysis, By Type (Alpha Keratin, Beta Keratin), By Application (Personal Care & Cosmetics, Healthcare & Pharmaceuticals), By Product (Natural Keratin, Synthetic Keratin), By Region -Industry Forecast 2025-2032


Report ID: SQMIG15E2560 | Region: Global | Published Date: November, 2024
Pages: 177 |Tables: 0 |Figures: 0

Keratin Market Insights

Keratin Market size was valued at USD 1.58 Billion in 2023 and is poised to grow from USD 1.68 Billion in 2024 to USD 2.71 Billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

Increasing emphasis on improving hair health around the world and growing issue of hair thinning and balding among young people is projected to bolster the demand for keratin over the coming years. Growing spending on personal care and rising sales of personal care products are also expected to create new opportunities for keratin companies in the future. High demand for skin care and cosmetics with functional ingredients is also expected to promote the use of keratin in personal care products going forward. Rising awareness regarding the health benefits associated with the use of keratin is also expected to benefit keratin market growth over the coming years. Increasing sales of shampoos, conditioners, and hair growth serums with keratin are also expected to present new opportunities for keratin companies through 2031. On the contrary, availability of synthetic alternatives, high costs of keratin products, and concerns over source are expected to impede keratin demand outlook across the study period.

Market snapshot - 2025-2032

Global Market Size

Largest Segment

Fastest Growth

Growth Rate

CAGR

Global Keratin Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Keratin Market Segmental Analysis

The keratin market is segmented based on the product, type, application, and region. Based on the product, the keratin market is segmented into synthetic keratin and natural keratin. In terms of type, the market is divided into beta keratin and alpha keratin. Based on application, the market is segmented into personal care & cosmetics, healthcare & pharmaceuticals, food & beverages, and others. Based on Region it is categorized into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Analysis by Type

Alpha keratin is projected to account for a substantial keratin market share in the future. High versatility and efficacy of alpha keratin in different personal care and cosmetic applications is projected to aid the dominance of this segment going forward. Alpha keratin is the primary component of mammalian hair, nails, horns, claws, and skin. Since alpha keratin is found in all vertebrates, its availability is quite abundant, and manufacturers of keratin can easily source raw material for their operations without facing regulatory issues in terms of sourcing. Alpha keratin is fibrous and has a helical structure, which makes it perfect choice for multiple hair care products.

On the other hand, beta keratin is forecasted to account for the second-largest share of the global keratin industry. Beta keratin is made up of sheets of polypeptide chains that run parallel to each other and is found only in reptiles and birds. Beta keratin is generally harder than alpha keratin, which results in more need of processing to make it usable in multiple industry verticals. High mechanical strength and biocompatibility of beta keratin opens its scope of application for industrial uses. Extensive use of beta keratin in textile industry to make durable fabric is also expected to provide new opportunities for companies going forward.

Analysis by Application

Personal care and cosmetics applications are projected to account for a dominant keratin market share over the coming years. Growing spending on personal care and increasing aesthetic awareness among people around the world are projected to bolster the demand for keratin in this segment. High use of keratin in the formulation of shampoos, conditioners, hair serums, and skin care products is contributing to the high share of this application segment going forward. Rapid expansion of the personal care and cosmetics industry around the world is also expected to create new opportunities for keratin suppliers targeting this segment.

On the other hand, the demand for keratin in healthcare & pharmaceuticals is estimated to increase at a rapid pace across the study period. Extensive use of keratin in wound healing and drug delivery applications in the healthcare industry is also forecasted to benefit the global keratin market outlook in the future. The growing use of keratin in the development of regenerative medicine and high investments in the R&D of some are expected to create new opportunities for keratin companies. High emphasis on using natural ingredients in healthcare is also projected to bolster the demand for keratin in this segment across the study period and beyond.

Global Keratin Market By Type

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Keratin Market Regional Insights

Asia Pacific is forecasted to account for a dominant share of the global keratin demand outlook owing to rising demand for keratin-based products in this region. Growing aesthetic awareness among people, rising disposable income, and increasing willingness to spend more on premium personal care products are slated to be key drivers for keratin demand in this region. India, China, Japan, and South Korea are forecasted to be the leading markets owing to the presence of multiple personal care companies in these countries. The abundant supply of raw materials required for keratin extraction in this region is also expected to attract keratin manufacturers to the Asia Pacific region.

North America is estimated to account for a substantial keratin market share and witness high growth in keratin demand going forward. High consumer spending potential, presence of a strong retail infrastructure, and growing awareness regarding benefits of keratin are expected to boost sales of keratin in this region. Extensive use of keratin in the healthcare industry of this region is also expected to create new opportunities for keratin providers in the future. Canada and the United States are forecasted be the most opportune markets in the North American region through 2031 and beyond.

Global Keratin Market By Region
  • Largest
  • Fastest

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Keratin Market Dynamics

Drivers

High Demand for Hair Care Products

  • Growing emphasis on hair health among men as well as women around the world has bolstered the demand for hair care products on a global level. Shampoos, conditioners, hair sprays, and hair growth serums are witnessing a robust hike in demand, and this is projected to bolster the keratin market outlook as keratin is a key ingredient for hair care.

Use of Keratin in Skin Care Products

  • Increasing awareness regarding the hydrating and protective benefits of keratin for skincare is projected to bolster its use in skin care products. Creams and lotions, targeting skin elasticity and anti-aging benefits are expected to incorporate keratin. Rapid expansion of the skincare industry is slated to boost sales of keratin in the future.

Restraints

High Costs of Keratin Products

  • Products containing keratin or keratin treatments are usually quite expensive. These high costs deter budget conscious consumers and limit the sales of keratin-based products and eventually slow down keratin market development potential as well. This restraint is especially prominent in developing and underdeveloped countries where the spending potential of consumers is limited.

Competition from Synthetic Alternatives

  • Synthetic alternatives to keratin are cheaper and offer similar benefits as keratin itself. These synthetic alternatives to keratin are most cost-effective, which is expected to result in the creation of more affordable end products thereby eventually hurting the global keratin market size in the long run.

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Keratin Market Competitive Landscape

Keratin companies should focus on increasing their supply in personal care and healthcare industry verticals to boost revenue generation. Investing in sustainable sourcing and processing of keratin is also expected to offer good returns for keratin providers going forward. Creating awareness regarding benefits of keratin and use of it in premium hair care products are also expected to be key trends for keratin companies in the future.

Top Player’s Company Profiles

  • Proteina
  • Hefei TNJ Chemical Industry Co., Ltd.
  • Rejuvenol
  • Scherdiva
  • Keratin Express
  • Keraplast
  • NutriScience Innovations LLC
  • Guangzhou FONCIU Cosmetics Limited
  • Shaanxi Qinland Bio-Tech Co., Ltd.
  • Wellgreen Technology Co., Ltd.
  • Greentech Biochemicals Co., Limited.
  • MakingCosmetics Inc.
  • Kerline Srl
  • Active Concepts LLC
  • BASF SE

Recent Developments

  • In June 2024, Keraplast, a leading biotech organization from New Zealand is expected to focus on expanding its business scope in the United States after establishing significant presence in Europe and Asia. The company is known for recovering bioactive keratin proteins from regeneratively farmed New Zealand wool and has plans of capitalizing on high demand for premium hair care products.
  • In October 2024, Cream Silk, a leading provider of hair care products in the Philippines announced the launch of its new range of conditioners. Triple Keratin Serum Conditioners were designed and launched with the aim of providing perfect hair care for Filipinas to further cement the market share of the company.
  • In April 2021, Virtue Labs, a leading biotech hair care company announced the launch of its new Flourish® product line. The new product range was aimed at addressing female hair loss concerns by incorporating their star ingredient called keratin protein complex Alpha Keratin 60ku CLINICAL®.

Keratin Key Market Trends

  • Emphasis on Sustainability: Keratin providers are expected to focus on the development of plant-based and vegan keratin to comply with sustainability and clean beauty trends. Increasing sustainability consciousness among people around the world is forecasted to create new opportunities for keratin suppliers via this trend in the long run.
  • Use in Nutraceuticals and Supplements: Keratin suppliers can target nutraceutical and dietary supplement manufacturers to maximize their sales potential in the future. Growing consumption of nutraceuticals and dietary supplements that promote hair, nail, and skin health around the world is projected to present new opportunities for keratin companies across the forecast period and beyond.

Keratin Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, rising willingness of people to spend on personal care and growing demand for hair care products are projected to drive the demand for keratin in the future. However, high costs of keratin products and competition from synthetic alternatives is estimated to slow down market growth over the coming years. The Asia Pacific is projected to spearhead keratin demand outlook owing to rising disposable income of people and growing spending on personal care. Keratin suppliers should focus on providing their product to nutraceutical and dietary supplement manufacturers to maximize their sales and business scope in the long run. Alpha keratin is expected to maintain its dominant stance through 2031.

Report Metric Details
Market size value in 2023 USD 1.58 Billion
Market size value in 2032 USD 2.71 Billion
Growth Rate 6.2%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Synthetic Keratin and Natural Keratin
  • Type
    • Beta Keratin and Alpha Keratin
  • Application
    • Personal Care & Cosmetics, Healthcare & Pharmaceuticals, Food & Beverages, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Proteina
  • Hefei TNJ Chemical Industry Co., Ltd.
  • Rejuvenol
  • Scherdiva
  • Keratin Express
  • Keraplast
  • NutriScience Innovations LLC
  • Guangzhou FONCIU Cosmetics Limited
  • Shaanxi Qinland Bio-Tech Co., Ltd.
  • Wellgreen Technology Co., Ltd.
  • Greentech Biochemicals Co., Limited.
  • MakingCosmetics Inc.
  • Kerline Srl
  • Active Concepts LLC
  • BASF SE
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Keratin Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Keratin Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Keratin Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Keratin Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Keratin Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Keratin Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Keratin Market size was valued at USD 1.58 Billion in 2023 and is poised to grow from USD 1.68 Billion in 2024 to USD 2.71 Billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

Keratin companies should focus on increasing their supply in personal care and healthcare industry verticals to boost revenue generation. Investing in sustainable sourcing and processing of keratin is also expected to offer good returns for keratin providers going forward. Creating awareness regarding benefits of keratin and use of it in premium hair care products are also expected to be key trends for keratin companies in the future. 'Proteina', 'Hefei TNJ Chemical Industry Co., Ltd.', 'Rejuvenol', 'Scherdiva', 'Keratin Express', 'Keraplast', 'NutriScience Innovations LLC', 'Guangzhou FONCIU Cosmetics Limited', 'Shaanxi Qinland Bio-Tech Co., Ltd.', 'Wellgreen Technology Co., Ltd.', 'Greentech Biochemicals Co., Limited.', 'MakingCosmetics Inc.', 'Kerline Srl', 'Active Concepts LLC', 'BASF SE'

Growing emphasis on hair health among men as well as women around the world has bolstered the demand for hair care products on a global level. Shampoos, conditioners, hair sprays, and hair growth serums are witnessing a robust hike in demand, and this is projected to bolster the keratin market outlook as keratin is a key ingredient for hair care.

Emphasis on Sustainability: Keratin providers are expected to focus on the development of plant-based and vegan keratin to comply with sustainability and clean beauty trends. Increasing sustainability consciousness among people around the world is forecasted to create new opportunities for keratin suppliers via this trend in the long run.

Asia Pacific is forecasted to account for a dominant share of the global keratin demand outlook owing to rising demand for keratin-based products in this region. Growing aesthetic awareness among people, rising disposable income, and increasing willingness to spend more on premium personal care products are slated to be key drivers for keratin demand in this region. India, China, Japan, and South Korea are forecasted to be the leading markets owing to the presence of multiple personal care companies in these countries. The abundant supply of raw materials required for keratin extraction in this region is also expected to attract keratin manufacturers to the Asia Pacific region.

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Report ID: SQMIG15E2560

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