Ketogenic Diet Market Size, Share, Growth Analysis, By Product (Supplement, Snack), By Distribution, By Type, By Region - Industry Forecast 2024-2031

In 2021, North America held more than 35.0% of the global ketogenic diet market. The United States has the largest market for ketogenic diets. Strong awareness of a healthy diet among millennials in the United States is expected to expand market reach over the next few years. Owing to region's growing health consciousness, North America is expected to hold the largest share of the global ketogenic diet market during the forecast period. North American ketogenic diet product manufacturers are constantly expanding their product portfolio to meet customer demand. The ketogenic diet is becoming more popular as the prevalence of chronic diseases rises. Although the majority of North Americans are becoming more physically active, the obesity epidemic remains a major concern that leads to chronic cardiovascular diseases (CVD), high blood pressure, and cholesterol. North American food and beverage industry players are focusing on launching new products aimed at ketogenic dieters. Businesses in a variety of industries are responding positively to the ketogenic diet trend. For example, mobile apps related to the ketogenic diet, such as KetoApp and Carb Manager, are among the most popular health and wellness apps in North America.

From 2020 to 2027, Asia Pacific is expected to be the fastest-growing regional ketogenic diet market, with a CAGR of 6.2%. The growing overweight population in Asia Pacific countries like China and India presents significant long-term opportunities for the keto foods industry. These market trends are expected to increase demand for a ketogenic diet.