USD 800 Million
Report ID:
SQMIG20D2215 |
Region:
Global |
Published Date: April, 2024
Pages:
202
|Tables:
87
|Figures:
76
Global Kids Smartwatch Market size was valued at USD 800 Million in 2022 and is poised to grow from USD 900 Million to USD 3520 Million by 2031, at a CAGR of 18.6% during the forecast period (2024-2031).
The Kids Smartwatch market is mainly expanding due to the general increase in health consciousness. Based on their health factors, people use smartwatches to take timely actions. This technology facilitates healthcare professionals in remotely monitoring their patient's well-being and providing appropriate treatment without the necessity of physical examinations. Parents who use digital tools such as smartwatches can keep a vigilant track of their Children's health status. These smartwatches come equipped with health and fitness monitors, enabling parents to monitor their children's glucose and blood pressure levels before and after physical activities, and during visits to different locations on the school campus. This rise in health awareness among consumers is driving the expansion of the kids' smartwatch market.
Many wearable devices are compact yet capable of storing large amounts of data. However, their small size makes them susceptible to being misplaced. Smartwatches often utilize GPS navigation systems to provide location-based information, which may require users to disclose their whereabouts. Despite legal safeguards, concerns about data privacy persist as network operators have access to subscriber location data. This privacy issue could impede the growth of the kids' smartwatch market. Today, people are increasingly health-conscious and diligently monitor their well-being. The heightened focus on health and well-being has contributed to increased shipments of wellness trackers, as people prioritize their health in the face of rising stress levels. This is expected to create numerous opportunities for market players in the years ahead.
Global Market Size
USD 800 Million
Largest Segment
Specialty stores
Fastest Growth
Online Sales Channel
Growth Rate
18.6% CAGR
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The global kids' smartwatch market is segmented by product type, compatibility, connectivity, distribution channel, and region. By product type, the market is segmented into integrated and standalone. By compatibility, the market is segmented into IOS, android, and others. By connectivity, the market can be segmented into Bluetooth, Wi-Fi and others. According to distribution channel, the market is fragmented into supermarket/hypermarket, convenience stores, specialty stores, and online sales channel. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis By Product Type
The Integrated segment holds the highest revenue share by product type as per the kids’ smartwatch market forecast, contributing to around 64 to 68% of the Kids Smartwatch revenue. The integrated kids' smartwatch sector currently dominates the market due to strong consumer preferences. Users of these built-in kids' smart watches enjoy the convenience of internet browsing and receiving various notifications when connected to a smartphone via Bluetooth or Wi-Fi. For instance, manufacturers are responding to consumers demands by incorporating advanced features such as sophisticated health monitoring capabilities. These include sensors for blood, oxygen and SPO 2 levels stress monitoring, electrocardiograms, calorie counters and more.
For instance, the Walt Disney Company and Vodafone Group PLC have introduced the next generation of kids' smartwatches. The smartwatch, crafted in partnership with the American design agency Fuse Project, comes equipped with a front-facing camera for recording daily activities. It enables call and text conversations and sets daily goals to motivate children to engage in physical exercise. This innovative device is designed to meet the evolving needs of both parents and kids in the realm of technology and health monitoring.
The standalone segment is associated with smartwatches equipped with parental controls. These controls allow parents to enable or disable what their children can and cannot do with their smartwatch, as well as access and oversee the photo and music files stored on the smartwatch ensuring a safe and controlled digital experience for them children.
Analysis By compatibility
The android segment holds the largest market segment within the kids’ smartwatch market. The android smartwatches are dominant due to their essential features which includes a heart rate sensor, accelerometer, gyroscope, ambient light sensor, and two microphones, all together enhance the functions like improved call quality.
The fastest growing segment is the IOS segment in the smartwatch market as the demand for smartwatches has been significantly fueled by the success of Apple, Inc.’s smartwatch line.
Analysis By Connectivity
The Wi-Fi segment held the largest kids' smartwatch market share by connectivity due to the growing demand for internet-connected devices, especially in urban areas with widespread Wi-Fi coverage. Wi-Fi-enabled kids smartwatches provide access to the internet in areas with Wi-Fi coverage. This segment is significant as it enables broader access to online features such as messaging, browsing, and educational content. It offers increased versatility compared to Bluetooth-only watches. The Wi-Fi segment is likely to be among the larger segments due to the growing demand for internet-connected devices, especially in urban areas with widespread Wi-Fi coverage.
Cellular-connected smartwatches provide greater freedom and functionality, making this segment one of the fastest-growing in the kids' smartwatch market. This means that by integrating cellular connectivity into smart watches, their overall functionality and performance have experienced a notable boost because they offer features like GPS tracking, two-way calling, and emergency alerts. Kids smartwatches with cellular connectivity use cellular networks (e.g., 3G, 4G, LTE) to provide continuous connectivity without relying on a paired smartphone or Wi-Fi network.
Bluetooth-enabled kids smartwatches allow for short-range wireless communication with other devices. While Bluetooth connectivity is widely adopted and serves as a fundamental feature in many kids' smartwatches, it may not necessarily be the largest segment in terms of market share. However, it remains a popular choice due to its compatibility with a wide range of devices and its relatively low power consumption.
Analysis By Distribution Channel
By distribution channel, specialty stores had the largest market share in the kids' smartwatch market, because they provide a diverse selection of smartwatches designed for children, each offering different specifications and features. These Specialty stores provide a wide range of preferences and requirements, making them the more popular choice for consumers for seeking a variety of options in kids' smartwatches.
The fastest-growing segment of the kids' smartwatch market is online sales channels and is expected to expand at a higher CAGR over the forecast period. Market players are placing significant emphasis on retail channels in emerging nations, and focus, coupled with an increasing demand for self-monitoring and noninvasive monitoring devices, contribute to their dominance. The preference for ecommerce platforms among variable device buyers in metropolitan and capital cities is on the rise, driving this trend. As a result, there is a noticeable shift towards online shopping for variable devices, especially in urban areas, as consumers increasingly seek the convenience and accessibility of the ecommerce platforms.
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By region, Asia Pacific is the highest revenue contributor to the kid's smartwatch market. Smartwatch market accounted for USD 0.4 billion in 2023 and is expected to experience a significant growth during the forecast. The reasons for which the market is dominated in Asia Pacific region include the availability of local firms offering reasonable priced kids smartwatches and the growing adoption of innovative technology. The dominance of the market in the Asia Pacific region can be attributed to several factors. Firstly, local firms in the region offer reasonably priced kit smartwatches, making them more accessible to the wider consumer base. Additionally, there is a growing adoption of innovative technology in the region, contributing to the popularity of these devices. Another significant reason is the increasing consumer disposable income, particularly in the developing nations like China and India. As people have more financial resources, there is a higher acceptance and penetration of products like smartwatches. Moreover, the rise in the parental expenditure on household goods has encouraged manufacturers to develop cutting edge devices specifically designed for children.
For instance, Xiaomi Incorporation just introduced a new line of Smartwatches for children called MI Smartwatches under zero category. These watches have features like waterproof construction, and long battery life, making them suitable for kids who are even four years old. This highlights the continuous efforts by manufacturers to create advanced and appealing devices tailored for young audiences in the Asia pacific region.
Europe kids' smartwatch market accounts for the second largest market share due to the availability of affordable electronic products, Higher disposable incomes, and an increasing consumer base for smart devices in the region are impacting the overall growth of the market. Further Palmer, the Germany kids' smartwatch market held the largest market share and the UK kids' smartwatch market was the fastest growing market in the European region.
The fastest growing region is North America in kids smartwatch market and is expected to grow at the fastest CAGR from 2023 to 2031. The market opportunity for self-contained smartwatches that don't rely on smartphone connectivity is considerable, fueling the regional markets growth. North America is expected to have the most 5G connections via wearable devices, particularly smartwatches. This next generation technology boasts speeds that could be a remarkable 100 times faster than the current 4G standard, promising a significant improvement in the streaming and downloading capabilities of smart watches. The ongoing trend toward self-sufficient smartwatches rather than relying on smartphone connectivity offers enormous market potential. This trend suggests that there is significant market potential as consumers increasingly seek smartwatches that can operate independently, taking full advantage of the 5G connectivity.
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Drivers
Huge spending by parents drives market growth
Increasing awareness about educational applications enhances market sales
Restraints
Higher Cost of Maintenance of Smart Watches
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The global kids smartwatch market is highly competitive and characterized by the presence of several key players. These key players are constantly involved in various developmental techniques in order to increase their market share and utilize the kids smartwatch market opportunity. In the market for smartwatches, there is a diverse range of players, including established industry giants and innovative startups, or competing for a share of the market and aiming to establish dominance. In the market for smartwatches, there is a diverse range of players, including established industry giants and innovative startups, or competing for a share of the market and aiming to establish dominance. The intense competition focus fosters a continuous drive for innovation and outstanding performance as companies seek to stand out by offering superior product quality competitive pricing strategies and focus ensuring customer satisfaction. Essentially, the competitive landscape in the smartwatch market encourages companies to constantly improve and innovate to gain an edge in the industry.
Top Player’s Company Profile
Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our Global Kids Smartwatch market analysis, by delving into innovative trends and developments, mergers, acquisitions, product portfolios and new innovations, a comprehensive overview of the market has been crafted. Smartwatch for kids can allow parents to communicate with their children via video and phone calls, send SOS alert messages, and even track their movement. The smartwatch for kids can also be used to track fitness and plan and schedule tasks. Because of the expanding use of smartphones and internet penetration, the market for kids smartwatches are expected to increase. Increasing awareness of health and fitness, coupled with concerns about children's safety, contributes to the rising demand for kids smartwatches. The market is also poised to benefit from ongoing technological advancements. Kids Smartwatches are crucial for the age group 6 to 12, serving a vital role in meeting their specific needs. Furthermore, most kids smartwatches currently use Wi-Fi to connect to the internet, but there's a trend where more and more smartwatches are starting to use cellular networks instead, which is happening quickly. The market for these smartwatches is robust, particularly in Asia Pacific and North America with substantial purchasing markets in Europe as well. Japan boosts the highest investment return rate, although trade volume is relatively low. China, on the other hand, leads in term of trading volume and holds the highest revenue market share. The user group with the most significant rating volume and the fastest growth rate is children aged 6 to 12, making Asia Pacific and North America the most lucrative markets for kids smartwatches in this age group. The global market has many different companies competing, and some of the big players are introducing new products, developing existing ones, and getting approval for their products to grow their businesses. Lee June, a current multibillionaire and six senior partners, launched Xiaomi in Beijing in 2010 when it was 40 years old. By 2014 Xiaomi held the most significant market share of smartphones sold in China. One of their products was the Mi Kids Watch 4 Pro, which is a smartwatch designed for children. It comes with features like GPS tracking, voice and video calling, and SOS alerts to help parents keep track of their kids. Global brands can be affected by competition from local brands, as well as tariffs and trade routes. Local competition and tariffs can make it harder for global brands to be available and successful in certain markets.
Report Metric | Details |
---|---|
Market size value in 2022 | USD 800 Million |
Market size value in 2031 | USD 3520 Million |
Growth Rate | 18.6% |
Base year | 2023 |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Million |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Kids Smartwatch Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Kids Smartwatch Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Kids Smartwatch Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Report ID: SQMIG20D2215
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