Global Kombucha Market

Kombucha Market Size, Share, Growth Analysis, By Product Type (Hard, Conventional), By Type (Natural, Flavored), By Tea Type, By Nature, By Packaging, By Distribution Channel, By Region - Industry Forecast 2024-2031

Report ID: SQMIG30F2020 | Region: Global | Published Date: November, 2024
Pages: 157 | Tables: 86 | Figures: 76

Kombucha Market News

  • In February 2023, Humm Kombucha announced a new partnership with Whole Foods Market to expand its distribution in select regions of the United States.
  • In January 2023, Remedy Kombucha announced the launch of a new line of "Remedy Rx" beverages, featuring functional ingredients like ginseng and ashwagandha for improved wellness.
  • In August 2022, GT's Living Foods announced the launch of a new line of kombucha-based wellness shots, featuring ingredients like turmeric and ginger for added health benefits.
  • In June 2022, KeVita announced the launch of a new line of kombucha tonics, featuring adaptogens and other natural ingredients for improved energy and focus.
  • In February 2022, Rowdy Mermaid Kombucha announced a $3.5 million investment from a group of investors to support its growth and expansion plans.
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Global Kombucha Market size was valued at USD 1.6 billion in 2022 and is poised to grow from USD 2.0 billion in 2023 to USD 8.2 billion by 2031, growing at a CAGR of 19.4% during the forecast period (2024-2031).

The global kombucha market is highly competitive, with a large number of regional and international players operating in the market. The market is characterized by the presence of several established players, as well as many new entrants, which are introducing innovative and unique flavors and packaging to attract customers. To remain competitive, players in the kombucha market are focusing on product innovation, expanding their distribution channels, and investing in marketing and promotional activities. They are also increasingly adopting sustainable practices to appeal to environmentally-conscious consumers. 'GT's Living Foods (US)', 'Brew Dr. (US)', 'SYSTM Foods Inc. (US)', 'Health-Ade LLC (US)', 'Tropicana Brands Group (US)', 'MOMO Kombucha (UK)', 'GO Kombucha (UK)', 'Harris Freeman (US)', 'Kosmic Kombucha (US)', 'Equinox Kombucha (UK)', 'Remedy Drinks (Australia)', 'Soulfresh Global Pty Ltd (Australia)', 'Cruz Group sp. zo.o. (Poland)', 'NessAlla Kombucha (US)', 'FedUp Foods (US)', 'Aqua Vitea', 'Drink Live', 'København Kombucha', 'Læsk', 'Fix8'

One of the major drivers of the global kombucha market is the increasing consumer awareness about the health benefits of kombucha. Kombucha is a naturally fermented beverage that contains probiotics, antioxidants, and organic acids, which are believed to promote digestive health, boost the immune system, and provide other health benefits. As consumers are becoming more health-conscious, they are increasingly seeking out healthier and natural beverage options, including kombucha. The growing awareness about the health benefits of kombucha is leading to a rise in demand for the beverage in both developed and developing markets. This, in turn, is driving the growth of the global kombucha market and is expected to continue to do so in the coming years.

One key market trend in the global kombucha market is the rising popularity of low-sugar and sugar-free kombucha products. As consumers are becoming more health-conscious and looking for healthier beverage options, they are increasingly seeking out kombucha products that have reduced or no added sugars. Manufacturers are responding to this trend by introducing low-sugar and sugar-free kombucha products, often using alternative sweeteners such as stevia or monk fruit. This trend is expected to continue, as consumers continue to prioritize health and wellness in their purchasing decisions.

North America dominated the global market, with a significant demand for healthy beverages among consumers. The market is expected to continue to grow due to increasing awareness of the health benefits of kombucha and the rising popularity of functional beverages.

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Global Kombucha Market

Report ID: SQMIG30F2020

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