Kombucha Market Size, Share, Growth Analysis, By Product Type (Hard, Conventional), By Type (Natural, Flavored), By Tea Type, By Nature, By Packaging, By Distribution Channel, By Region - Industry Forecast 2024-2031

Global Kombucha Market size was valued at USD 1.6 billion in 2022 and is poised to grow from USD 2.0 billion in 2023 to USD 8.2 billion by 2031, growing at a CAGR of 19.4% during the forecast period (2024-2031).

Kombucha is a fermented tea beverage made by adding a symbiotic culture of bacteria and yeast (SCOBY) to sweetened tea. The fermentation process produces a tangy, slightly sweet drink that is believed to have several health benefits, including improved digestion and immune function. Kombucha has gained popularity in recent years as a healthier alternative to soda and other sugary drinks. It is available in a variety of flavors and is often sold in health food stores and supermarkets. In terms of regional market share, North America and Europe are the largest markets for kombucha. In North America, the United States accounts for the 40% of the market share, while in Europe, Germany is the largest market. These regions are expected to dominate the market in the coming years, although Asia-Pacific is expected to see significant growth in the market share. Within the Asia-Pacific region, China is expected to be the largest market for kombucha due to the increasing popularity of healthy beverages among consumers. Other countries in the region, such as India, Japan, and Australia, are also expected to see growth in the market.