Global Kombucha Market

Kombucha Market Size, Share, Growth Analysis, By Type(Traditional Kombucha and Flavoured Kombucha), By Flavor(Berry, and Citrus), By Distribution Channel(Offline, and Online), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30F2020 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 86 | Figures: 76

Kombucha Market Insights

Global Kombucha Market size was valued at USD 2.59 billion in 2021 and is poised to grow from USD 3 billion in 2022 to USD 9.62 billion by 2030, growing at a CAGR of 15.7% in the forecast period (2023-2030).

Kombucha is a fermented tea beverage made by adding a symbiotic culture of bacteria and yeast (SCOBY) to sweetened tea. The fermentation process produces a tangy, slightly sweet drink that is believed to have several health benefits, including improved digestion and immune function. Kombucha has gained popularity in recent years as a healthier alternative to soda and other sugary drinks. It is available in a variety of flavors and is often sold in health food stores and supermarkets. In terms of regional market share, North America and Europe are the largest markets for kombucha. In North America, the United States accounts for the 40% of the market share, while in Europe, Germany is the largest market. These regions are expected to dominate the market in the coming years, although Asia-Pacific is expected to see significant growth in the market share. Within the Asia-Pacific region, China is expected to be the largest market for kombucha due to the increasing popularity of healthy beverages among consumers. Other countries in the region, such as India, Japan, and Australia, are also expected to see growth in the market.

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FAQs

Kombucha Market size was valued at USD 2.59 billion in 2021 and is poised to grow from USD 3 billion in 2022 to USD 9.62 billion by 2030, growing at a CAGR of 15.7% in the forecast period (2023-2030).

The kombucha market is highly competitive, with a large number of regional and international players operating in the market. The market is characterized by the presence of several established players, as well as many new entrants, which are introducing innovative and unique flavors and packaging to attract customers. To remain competitive, players in the kombucha market are focusing on product innovation, expanding their distribution channels, and investing in marketing and promotional activities. They are also increasingly adopting sustainable practices to appeal to environmentally-conscious consumers. 'GT's Living Foods', 'KeVita', 'Health-Ade Kombucha', 'The Humm Kombucha LLC', 'Kombucha Wonder Drink', 'Live Soda Kombucha', 'Kevita Master Brew Kombucha', 'Buchi Kombucha', 'Revive Kombucha', 'Brew Dr. Kombucha', 'Clearly Kombucha', 'Kombucha Kamp', 'Unity Vibration Kombucha', 'NessAlla Kombucha', 'Tealixer Kombucha', 'The Bu Kombucha', 'G.T. Kombucha Canada Inc.', 'Mama Kombucha', 'Better Booch', 'Wonder Drink Kombucha'

One of the major drivers of the kombucha market is the increasing consumer awareness about the health benefits of kombucha. Kombucha is a naturally fermented beverage that contains probiotics, antioxidants, and organic acids, which are believed to promote digestive health, boost the immune system, and provide other health benefits. As consumers are becoming more health-conscious, they are increasingly seeking out healthier and natural beverage options, including kombucha. The growing awareness about the health benefits of kombucha is leading to a rise in demand for the beverage in both developed and developing markets. This, in turn, is driving the growth of the kombucha market and is expected to continue to do so in the coming years.

One key market trend in the kombucha market is the rising popularity of low-sugar and sugar-free kombucha products. As consumers are becoming more health-conscious and looking for healthier beverage options, they are increasingly seeking out kombucha products that have reduced or no added sugars. Manufacturers are responding to this trend by introducing low-sugar and sugar-free kombucha products, often using alternative sweeteners such as stevia or monk fruit. This trend is expected to continue, as consumers continue to prioritize health and wellness in their purchasing decisions.

North America dominated the market, with a significant demand for healthy beverages among consumers. The market is expected to continue to grow due to increasing awareness of the health benefits of kombucha and the rising popularity of functional beverages.

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Global Kombucha Market

Report ID: SQMIG30F2020

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