USD 206.3 billion
Laptop Market Size, Share, Growth Analysis, By Type (Traditional, 2-in-1), By Screen Size, By Price range, By Offering, By End Use, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45I2225 |
Region:
Global |
Published Date: December, 2024
Pages:
196
|Tables:
0
|Figures:
0
Laptop Market Insights
Laptop Market size was valued at USD 221.98 Billion in 2023 and is poised to grow from USD 237.3 Billion in 2024 to USD 378.56 Billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
The laptop market is constantly evolving with expanded internet access and growth in disposable incomes, along with a preference among customers for high-end laptops in terms of design and system performance. More and more people are opting for laptops because of their improved hardware life and rising price-performance ratio, especially in emerging economies such as Brazil and India. High sales volume is being witnessed in the industry with significant demand for ultrathin body designs, high-speed graphic cards and gaming laptops. Increasing usage of the Internet in global markets fuels this growth. Internet and Mobile Association of India announced that 346 million Indians use the Internet for e-commerce, digital payments, and other online transactions, while 331 million Americans use the Internet for digital transactions. Large numbers of internet users have greatly contributed to the growth of the market for laptops. Global improvement in the internet infrastructure indirectly contributes to the expansion of the market. For instance, the internet market in Asia Pacific, which accommodates more than 60% of the world's population, is expanding at the greatest rate across the globe. With the fastest pace of e-commerce adoption, the region is expected to experience double-digit growth in e-commerce spending over the course of the forecast year. As a result, during the forecast period, the need for a communication device that can connect to the Internet is likely to have an immense effect on laptop sales.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Traditional laptop
Fastest Growth
2-in-1 Laptop
Growth Rate
6.1% CAGR
Global Laptop Market By Geography ($ Bn)
Country Share for North America (%)
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Laptop Market Segmental Analysis
Global Laptop Market is segmented by Type, Screen Size, Price Range, End Use, Distribution Channel and Region. Based on Type 1, the market is segmented into Traditional Laptops, 2-in-1 Laptops. Based on Screen Size, the market is segmented into Up to 10.9 inches, 11 to 14.9 inches, 15 to 16.9 inches, above 17 inches. Based on Price Range, the market is segmented into Economy, Mid-Range, High. Based on Offering, the market is segmented into One Time Payment, and On-rent. Based on End Use, the market is segmented into Personal, Commercial, Industrial. Based on Distribution Channel, the market is segmented into Online, Offline. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
The traditional laptop segment retained the most share in 2023 with 56% market share. The major driving force behind this domination is the steady commercial demand, especially in sectors from gaming industries to the business sector. Conventional laptops include gaming laptops, personal-use laptops, and mobile workstations, which have a distinct function for the user. These are the most in-demand gadgets because of the powerful components and strong performance that outperform those of hybrid or 2-in-1 versions. Traditional laptops remain in high demand as companies continue with remote work practices and gamers are looking for high-performance devices, thereby holding on to market share.
The 2-in-1 Laptop segment is expected to increase at a CAGR of 12.5% over the forecast period. The global laptop market for 2-in-1 laptops is mainly being fueled by the increasing necessity of mobility (carrying capacity) and high processing power. Working professionals have shown tremendous interest in 2-in-1 laptops in the last few years. These laptops offer superior benefits of multitasking, more ports and docking options, flexible usage, and high processing speeds. These laptops are perfect for data entry, presentations, and note-taking with touchscreens, and so would eventually replace full-keyboard laptops. Thus, it is growing at the fastest pace in the laptop market.
Analysis by Price
The category of USD 501 to USD 1000 has captured a huge market share. Since these laptops hold basic requirements to play games, their availability within the reach of gamers under this price bracket can be ascribed to the increment of this segment. Major players like ASUS, Acer, and Dell are selling gaming laptops in the range of USD 501 to USD 100. Post the COVID-19 wave, laptop usage for corporate purposes shot up with major consequences of BYOD and CYOD. Customers began to look at laptops that can be used for professional and personal purposes. to meet this market demand, laptop manufacturers are offering laptops loaded with more features. The featured laptops are Dell XPS 13 9370 and Inspiron 14 5425 computers.
The category expected to grow at a healthy CAGR of 7.1% is USD 1001-1500. Laptops in this range feature processors based on Intel Core i7, so they can comfortably run apps with high hardware and software specifications. These are the ones driving growth in the higher end where laptops cost more than USD 1501 to USD 2000, for they offer considerable capabilities that answer the demands of users. Gaming laptops at this price range are going to easily and comfortably support a wider range of graphically demanding games. Going by the pace of technological advancement, it is probable that such markets would continue to attract significant investment and interest in high-performance laptops in these segments.
Global Laptop Market By Type
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Laptop Market Regional Insights
In 2023, North America led the market with a share of 28.5%. The headquarters of major laptop producers Apple Inc., Dell Inc., and HP Development Company, L.P. reside here, making advanced goods easily accessible to the local masses. High GDP per capita and fully established internet infrastructures are also factors behind the high uptake of laptops in the region. Another growth-inducing factor is the enhanced measures of the U.S. government for the betterment of the ecosystem for consumer electronics. Along with being the home of significant laptop manufacturers, such efforts are fueling the increasing demand and driving the growth of the market in the U.S. For instance, in July 2022, Congress passed the CHIPS Act of 2022. The law aimed to fortify domestic semiconductor design, research, and manufacturing to build the supply chain for U.S.-made semiconductor chips and enhance economic and national security.
Ranked second in regional growth, Europe is projected to grow at a CAGR of 6.69%. Mass efforts of the government to increase digitization in the European sector of education have immensely led to expanding this market. One of the instances that was given is the April 2023 tender for the purchase tender for computers amounting to 363,035 units issued by the Polish Ministry of Digitization for fourth-grade school children in the year 2023. The order will be divided into 73. This investment worth approximately USD 232 million will be financed from the National Recovery Plan. European governments, including the UK government, have led digitization in the education sector across European countries. The UK government, for instance, announced in January 2021 its plan to gift 300,000 tablets and laptops in support of home learning for youth and disadvantaged children as part of the Get Help with Technology Program 2022 set to reach up to 1.3 million disadvantageous youth. Such changes are predicted to fuel further growth in laptop sales within the UK over the projection period.
Global Laptop Market By Geography
- Largest
- Fastest
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Laptop Market Dynamics
Laptop Market Drivers
Increasing Remote Learning and Work
- On the demand side, online learning and working have developed a whole new set of demands for laptops. As organizations and educational institutes are continuously introducing flexible methods of work and study, the need to stay connected and productive mandates the use of reliable, high capacity, good-performing laptops. This trend has compelled consumers to pay more for more powerful devices. Thus, growth in sales at all levels of price occurs, and this sort of encouragement is what drives manufacturers toward finding innovative solutions.
Rapid Technological Innovations
- Rapid technology innovation drives the laptop market that now entails high-resolution screens, greater battery life, and greater processors. More customers are looking for laptops with enhanced performance and capabilities to create, game, or multitask. It's a growing market because manufacturers use innovative models to create competition that further fuels technical advance.
Laptop Market Restraints
Supply Chain Disruptions
- Continued supply chain delays continue to interfere with production schedules and availability of laptops, which remain mostly due to international events and semiconductor shortages. These hiccups may lead to restricted inventories, higher costs, and postponed product introductions that in turn may influence customer purchasing decisions. As such, the prospective customers may decide to wait on their purchases or choose other products hence short-circuiting market expansion.
Increased Material and Component Costs
- One significant reason is increased material and component cost translates into a pricier laptop as well could be some put-off on prices in an expensive budget. Less capable consumers may also find unaffordable the new models because a manufacturing cost increase will naturally trickle down to consumers; this would make consumers more price-sensitive, thus reducing demand, especially in lower-priced categories, which will be a hindrance to the growth of the whole industry.
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Laptop Market Competitive Landscape
Major industry players are driving investments into R&D activities to improve expansion and improve internal company processes. Companies enter partnerships and acquisitions to make better products and attain a competitive advantage in the market. They are efficiently developing new products and enhancing their existing products to expand their consumer base and increase market share.
Top Player’s Company Profile
- Acer Inc. (Taiwan)
- Apple Inc. (United States)
- ASUSTeK Computer Inc. (Taiwan)
- Dell (United States)
- HP Development Company, L.P. (United States)
- Huawei Technologies Co., Ltd. (China)
- LG (South Korea)
- Lenovo (China)
- Micro-Star International Co., Ltd. (MSI) (Taiwan)
- Microsoft Corporation (United States)
- Panasonic Corporation (Japan)
- Razer Inc. (United States)
- Samsung Electronics Co., Ltd. (South Korea)
- Sony Corporation (Japan)
- TOSHIBA COPRORATION (Japan)
Recent Developments
- In quarter three 2024, Lenovo Group Limited reported having a total revenue of USD 15.7 billion with a year-over-year growth of 3%. Sony Group Corporation and Samsung Electronics Co., Ltd. readopted the Indian laptop market in 2024.
- In 2023, ASUSTeK Computer Inc. brought out the lightest business 14" OLED laptop called ExpertBook B9 OLED and unveiled a laptop known to be the world's thinnest OLED laptop titled Zenbook S 13 OLED.
- In November 2022, the latest 12th generation Intel Core i5 and i7 CPUs were launched for Microsoft Surface Pro 9 and Surface Laptop 5. Some of the amenities offered by the high-end laptops include Dolby Atmos audio, compact structure, and a refresh rate of up to 120 Hz on the screen.
Laptop Key Market Trends
- Eco-Friendly and Sustainable Design: The trend of the laptop market moves towards sustainability as more buyers move to eco-friendly products. In response, producers place recyclables, energy-saving parts, and environmentally friendly packaging into their designs. Sustainability has therefore become a critical factor for companies and customers in this transformation that appeals to environmentally concerned consumers and on international initiatives to eliminate technological waste.
- Growth in 2-in-1 Devices: The trend of 2-in-1 devices is an ever-rising popularity in markets since it serves consumers in a wide range of categories such as professionals with requirements for mobility and students who want multifunction equipment. Apart from that, these have become trendy with detachable keyboards and touchscreens since they can serve multifunctional uses such as note taking, sketching, and entertainment consumption.
Laptop Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the growth of the laptop market is fueled by technological advancements, the growing need to learn, and the rising need for work from home. Sales are rising because of a higher need for high-performance gadgets among the consumers in the mid-to-high-range market. However, supply chain lags and prices might limit its expansion. The trend of sustainability and 2-in-1 gadgets creates an ever-increasing need for manufacturer companies to design new products for consumers. Businesses that can therefore adapt to these tendencies and cherish new challenges unfolding from the market are anticipated to succeed in this competitive landscape.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 206.3 billion |
| Market size value in 2031 | USD 351.5 billion |
| Growth Rate | 6.1% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Laptop Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Laptop Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Laptop Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Laptop Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Laptop Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Laptop Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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