USD 29.42 billion
Lawn Mower Market Size, Share, Growth Analysis, By Product(Manual, Electric, Petrol, Robotic), By End-Use(Residential, and Commercial/Government), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25J2042 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
64
|Figures:
75
Lawn Mower Market Insights
Lawn Mowers Market size was valued at USD 29.42 billion in 2021 and is poised to grow from USD 31.18 billion in 2022 to USD 48.59 billion by 2030, growing at a CAGR of 6% in the forecast period (2023-2030).
Increasing environmental awareness and concerns over emissions and noise pollution have led to a demand for eco-friendly lawn mowers. Electric and battery-powered mowers are gaining popularity as they produce fewer emissions, operate quietly, and offer a greener alternative to traditional gasoline-powered mowers. However, given rising consumer interest in activities connected to home gardening, market growth will remain moderate over the course of the forecast period. COVID-19 in 2020 caused a little decline in market growth due to supply chain concerns. Demand in 2020 was also impacted by a transitory fall in consumer spending brought on by unstable economic conditions and supply chain issues. Customers now have more time for leisure activities like gardening thanks to the option to work from home, which is encouraging the growth of the residential lawn mowers industry. Additionally, the demand for lawn care services has increased as a result of households with higher disposable income having more consumer purchasing power.
The global market for battery-powered lawn mowers recovered to pre-COVID levels in 2021 as a result of increasing demand, mainly from North America and Europe. However, a market slowdown is projected in 2022 because of ongoing worries about the lack of semiconductors, problems with the supply chain, rising raw material costs, and an increase in oil prices as a result of the conflict in the Russian-Ukrainian region. It is anticipated that OEMs and dealers will raise the average price of sale (ASP) of lawnmowers in 2022 as a result of these unfavorable macroeconomic conditions. By the second part of 2023, these alterations should have ended and are most likely only temporary.
In the Chinese government pushes of eco-city development initiatives, which subsequently opens up opportunities for future growth, the market for lawn mowers in China is anticipated to surpass pre-COVID levels in 2022. Additionally, China is seeing a steady increase in leisure gardening, which is expected to support growth over the coming years. The aesthetic appeal & eco-awareness for the gardening space within the home is a major driver for the market, despite shifting consumer tastes or patterns in spending power.
Vendors are going to focus on releasing robotic mowers over the next few years as consumer demand for technologically advanced mowers grows as they seek convenience. Lawn mowing suppliers will be able to maintain market growth in the future because of the advancements made by GPS, Wi-Fi, and other technologies. Customers in developed areas are increasingly choosing remote-controlled lawn mowers. The affluent middle class who enjoys gardening as a hobby, in addition to the desire for technologically improved products, also fuels the expansion of the lawn mowers market. The construction of government-sponsored or commercial space infrastructure projects is going to be a major factor in boosting the demand for mowers for lawns in the commercial sector.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Residential
Fastest Growth
Residential
Growth Rate
6% CAGR
Global Lawn Mowers Market ($ Bn)
Country Share for North America Region (%)
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Lawn Mower Market Segmental Analysis
The global Lawn Mowers Market is categorized on the basis of product, end-use, and region. Based on product, the market is segmented into manual, electric, petrol, robotic, and others. Based on end-use, the market is segmented into Residential, Commercial/Government. Based on region the global Lawn Mowers Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Lawn Mowers Market Analysis by Product
In 2022, the market was dominated by the electric-powered lawn mowers category, which had the highest revenue share of 29.18%. This growth is attributed to the lawn mowers' user-friendliness and high torque to weight ratio, which allow them to cut thick grass. The market segment, which had a sizable share in 2021, is expected to grow steadily from 2023 to 2030, with a CAGR of over 5.4%. Furthermore, thanks to advancements in battery-powered engines that have increased their reliability and efficiency, electric lawn mowers are now among the choices that people use the most frequently.
Robotic lawn mower sales are anticipated to increase to $15,937.1 million by 2030, or over 2.2 times their 2022 level. The demand for technologically improved products that offer convenience & eco-friendly solutions is blamed for the tremendous segment expansion. In addition, the cost of robotic devices has come down in recent years to a point where they are now more extensively employed in industrialized nations. Customers decide to integrate these lawn mowers into their existing smart home ecosystem so they may control the device remotely with a smartphone app.
Lawn Mowers Market Analysis by End-Use
In 2022, the residential sector dominated the market & accounted for more than 59.0% of total revenue. In a domestic situation, lawn mowers are typically utilized for gardening tasks, however in commercial settings, they are employed for extensive landscaping tasks and lawn upkeep. After 2021, the residential market's demand for lawn mowers increased, reaching a high of USD 18 billion in 2022. This high demand is attributed to the growth of remote working environments around the world, which gives customers time to enjoy hobbies like gardening or do-it-yourself gardening from the comfort of their homes. As people began to spend more time at home, the demand for gardening-related products grew; this trend is expected to continue over at least the next two years.
However, due to constraints related to the global shutdown, commercial landscaping and gardening initiatives came to a temporary halt. Due to logistical issues, a shaky economy, and tight finances, orders have been placed on hold for the allotted amount of time. However, the industry is predicted to see a little reduced demand over the next several years due to the development of trade channels, particularly e-commerce platforms, and the resuming of infrastructure projects. From 2022 to 2030, the segment is anticipated to grow at a CAGR of 5.2%.
Global Lawn Mowers Market By End Use
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Lawn Mower Market Regional Insights
North America dominated the lawn mower market, accounting for the biggest share of revenue (35.03%) in 2022. In developed regions like those in North America and Europe, demand is great. With a combined market share of 60% in 2021, these regional markets continued to hold the top positions. Smaller homes and smaller gardens are a result of the recent rapid urbanization of Western Europe. This tendency may pose a severe danger to the regional acceptance of lawn mowers. The development and maintenance of lawns in commercial facilities, however, would provide some respite from the generally slow business growth for lawn mowers.
The Asia-Pacific region is expected to experience the fastest CAGR growth due to expanding urbanization, which has increased construction activity for residential as well as business spaces that promotes market expansion.
Global Load Balancer Market By Geography
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Lawn Mower Market Dynamics
Lawn Mowers Market Drivers
Growing Demand for Landscaping Services
- The increasing trend of landscaping and lawn maintenance in residential, commercial, and industrial sectors is driving the demand for lawn mowers. The desire for well-maintained lawns and outdoor spaces is propelling the market growth.
Increasing Urbanization
- Urbanization leads to the reduction of green spaces, resulting in smaller lawns and gardens. This, in turn, creates a need for efficient and compact lawn mowers that can effectively maintain these smaller spaces.
Lawn Mowers Market Restraints
High Competition
- The lawn mower market is highly competitive, with numerous manufacturers and suppliers. Intense competition often leads to price wars and thin profit margins, which can be challenging for companies operating in the industry.
Maintenance and Repair Costs
- These costs, including blade sharpening, oil changes, and parts replacements, can add to the overall ownership expenses. Some consumers may be deterred by these additional costs.
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Lawn Mower Market Competitive Landscape
Some of the immediate barriers for OEMs are persistent shortages of semiconductors, the rise in the cost of raw materials like steel and aluminum, supply and logistical delays, and rising transportation costs while keeping up with the intensifying competition. Going forward, practically all OEMs in the industry will be looking for ways to incorporate automation into their line of products. Demand for automation products is expected to increase as consumer preference for convenience and usability rises. As part of their growth plan, vendors will concentrate on developing products and new launch initiatives.
Lawn Mowers Market Top Player’s Company Profiles
- Husqvarna Group
- Deere & Company
- MTD Products Inc.
- Toro Company
- Briggs & Stratton Corporation
- Honda Motor Co., Ltd.
- STIHL Holding AG & Co. KG
- The Scotts Company LLC (John Deere)
- Ariens Company
- Kubota Corporation
- Makita Corporation
- The Flymo (Electrolux Group)
- Black+Decker (Stanley Black & Decker)
- The Al-Ko Kober Group
- Greenworks Tools
- EGO Power+
- Craftsman (Stanley Black & Decker)
- Snapper Inc. (Briggs & Stratton)
- Yard Machines (MTD Products Inc.)
- WORX (Positec Tool Corporation)
Lawn Mowers Market Recent Developments
- In Jan 2022, Intimidator Group, a privately held corporation, was acquired by The Toro corporation. The company sought to bolster its position in the industry by including Spartan Mowers from Intimidator Group into its product line.
- In May 2021, Germany-based AS-Motor was purchased by AriensCo. By combining its European sales and marketing infrastructure, the firm hoped to leverage AS-Motor's strengths and incorporate them into its portfolio in order to fulfill growing client demands.
Lawn Mower Key Market Trends
- Growing Demand for Electric and Battery-Powered Mowers: There has been a shift towards electric and battery-powered lawn mowers due to their lower emissions, reduced noise levels, and ease of use. This trend is driven by increasing environmental awareness and the availability of advanced battery technology.
- Increasing Adoption of Robotic Mowers: Robotic lawn mowers have gained popularity as they offer convenience and time-saving benefits. These autonomous mowers can operate without human intervention, providing efficient and consistent mowing results. The market has seen advancements in robotic mower technologies, including improved navigation systems and connectivity features.
- Focus on Energy Efficiency: Manufacturers are emphasizing energy-efficient lawn mowers to cater to eco-conscious consumers. Energy-efficient models help reduce operating costs and have a smaller environmental footprint, contributing to sustainability goals.
- Integration of Smart Technology: Lawn mowers are incorporating smart features such as smartphone connectivity, remote control, and programmable settings. These features provide users with enhanced control, monitoring, and scheduling capabilities, allowing for a more personalized and convenient mowing experience.
- Customization and Versatility: Consumers are seeking lawn mowers that offer versatility in terms of cutting heights, adjustable speed settings, and mulching capabilities. Manufacturers are focusing on developing mowers that can be easily customized to meet individual preferences and various lawn conditions.
Lawn Mower Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global lawn mowers market analysis, we found that the increasing environmental awareness and concerns over emissions and noise pollution have led to a demand for eco-friendly lawn mowers. Electric and battery-powered mowers are gaining popularity as they produce fewer emissions, operate quietly, and offer a greener alternative to traditional gasoline-powered mowers. However, North America dominated the lawn mower market, accounting for the biggest share of revenue (35.03%) in 2022. In developed regions like those in North America and Europe, demand is great. With a combined market share of 60% in 2021, these regional markets continued to hold the top positions. Smaller homes and smaller gardens are a result of the recent rapid urbanization of Western Europe.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 29.42 billion |
| Market size value in 2031 | USD 48.59 billion |
| Growth Rate | 6% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Lawn Mower Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Lawn Mower Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Lawn Mower Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Lawn Mower Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Lawn Mower Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Lawn Mower Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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