Global Licensed Sports Merchandise

Licensed Sports Merchandise Market Size, Share, Growth Analysis, By Product(Sports Apparel (T-Shirts and Tops, Sweatshirts and Hoodies, Jackets, Bottom wear), By Distribution Channel(Online and Offline), By End User(Men, Women, and Children), By Region - Industry Forecast 2024-2031

Report ID: SQMIG25K2075 | Region: Global | Published Date: February, 2024
Pages: 271 | Tables: 93 | Figures: 76

Licensed Sports Merchandise Market News

  • In September 2022, South Africa Rugby Union and Nike.Inc inked a six-year collaboration agreement. (SARU). The first new set of Springboks jerseys from Nike will be debuted in July 2023, and the arrangement covers the Rugby World Cups for men in 2023 and 2027.
  • In June 2022, In India, Puma SE released their first specific app. Puma published their app in India before it was available elsewhere in order to capitalize on the rising demand for branded athletic apparel and equipment there.
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Licensed Sports Merchandise Market size was valued at around USD 30.8 Billion in 2021 and is expected to rise from USD 32.65 billion in 2022 to reach a value of USD 52.04 billion by 2030, at a CAGR of 6 % during the forecast period (2022–2030).

The main competitors in the licensed sports market for officially licensed sports memorabilia concentrate on diversifying and extending the scope of their product offerings. The main tactics used by the major companies are mergers and acquisitions. Manufacturers are offering robust services to outperform rivals in the marketplace. 'Nike', 'Adidas', 'Under Armour', 'Fanatics', 'Reebok', 'Puma', 'New Era Cap', 'Majestic Athletic', 'VF Corporation', 'G-III Apparel Group', 'Outerstuff', 'Topps', 'Mitchell & Ness', 'Wilson Sporting Goods', 'Rawlings Sporting Goods', ''47 Brand', 'WinCraft Sports', 'Forever Collectibles', 'McFarlane Toys', 'Fathead'

Sports continue to be a popular form of entertainment and leisure activity worldwide, leading to a growing demand for licensed sports merchandise.

An increase in the buying of officially licensed sports gear is a result of people's rising participation in sports. Since the previous ten years, there has been a steadily increasing increase in sports participation due to the demand for additional entertainment as well as growing health consciousness. The market has grown as a result of various sports' geographic development into different locations and the expanding media coverage of those same sports. The creation of numerous sports leagues and a growth in fan participation have transformed the sports industry into a powerhouse of uncharted territories and countless potential. As more people join the working class, a sizable portion of them are more inclined to participate in sports and fitness as a form of recreation, which is again related to shifting lifestyle trends.

Asia Pacific is predicted to grow at the fastest rate during the projected period, exhibiting a 5.3% CAGR from 2023 to 2030, due to an increase in young acceptance of worldwide fashion trends and the popularity of several international sports.

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Global Licensed Sports Merchandise

Report ID: SQMIG25K2075

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