USD 301.11 billion
Light Beer Market Size, Share, Growth Analysis, By By Production(Macro-brewery, Micro-brewery, Craft brewery, and Others), By By Package(Glass, PET bottle, Metal can, and Other), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30E2045 |
Region:
Global |
Published Date: April, 2024
Pages:
198
|Tables:
65
|Figures:
80
Light Beer Market Insights
Global Light Beer Market size was valued at USD 301.11 billion in 2022 and is poised to grow from USD 308.64 billion in 2023 to USD 376.05 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).
The worldwide light beer marketplace has experienced tremendous growth and transformation in latest years, reflecting changing client preferences and lifestyle selections. Light beer, characterized by means of decrease alcohol content material and fewer calories as compared to regular beer, has gained reputation amongst health-aware clients and people searching out a extra refreshing beverage option. One key driver of this marketplace's boom is the increasing emphasis on health and well-being. Consumers have become greater fitness-aware, seeking options to standard alcoholic beverages with higher calorie and alcohol content material.
Light beer aligns with these options, presenting a extra balanced option for folks who want to revel in a beer without compromising their weight loss program or fitness desires. Moreover, the market has witnessed innovation from breweries, leading to a huge sort of light beer options in phrases of flavor, elements, and packaging. Craft breweries have also entered the mild beer section, presenting precise and top rate alternatives for discerning customers.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Macro-brewery
Fastest Growth
Macro-brewery
Growth Rate
2.5% CAGR
Global Light Beer Market($ Bn)
Country Share North America for Region (%)
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Light Beer Market Segmental Analysis
The global light beer market is segmented on the premise of production, package deal, distribution channel and area. By manufacturing, the market is segmented into macro-brewery, micro-brewery, craft brewery, others. By bundle, the market is segmented into glass, pet bottle, steel can, other. By distribution channel, the market is segmented into hypermarkets & supermarkets, on-change, strong point stores, comfort save, other. By area, the marketplace is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis By Production
In the global mild beer market, the macro-breweries are the dominant section. These are big-scale beer production facilities operated through main brewing agencies. These breweries have a good sized manufacturing capacity and distribute their products widely across worldwide markets. They commonly produce mild beer as a part of their full-size beer portfolios. The dominance of the Macro-brewery phase is attributed to their big manufacturing abilties, tremendous distribution networks, and set up emblem recognition. Major players in this phase regularly have the assets to put money into advertising and marketing, research, and product development, which contributes to their marketplace dominance.
On the opposite hand, the craft brewery section is the fastest-growing phase within the worldwide light beer marketplace. Craft breweries are regarded for generating beer in smaller quantities with a focal point on exceptional, unique flavors, and artisanal brewing strategies. Light beers from craft breweries have gained reputation among clients looking for top class, flavorful, and regionally sourced options. Craft breweries regularly test with specific ingredients and styles to create unique light beer services, attracting a spot but dedicated customer base. This segment's rapid boom may be attributed to the increasing demand for craft and specialty beers, client preferences for particular flavors, and a choice to assist nearby and independent breweries.
Analysis By Package
In the worldwide mild beer market, glass bottles have historically been a dominant packaging choice for mild beer. They offer numerous blessings including keeping the beer's taste, protecting it from sunlight, and offering an aesthetically attractive presentation. Consumers frequently accomplice glass bottles with better excellent and top class beer brands. Despite the rise of opportunity packaging options, glass bottles maintain to keep a significant percentage inside the light beer market, particularly for craft and top class mild beer brands.
On the opposite hand, the quickest-growing phase within the international Light Beer market is the PET (Polyethylene Terephthalate) bottles. They are gaining reputation because of their light-weight, recyclable nature, and price-effectiveness in terms of production and transportation. PET bottles additionally offer convenience for out of doors occasions and sports. Their capability to be resealed and their lower hazard of breakage cause them to attractive to purchasers seeking comfort and portability. As environmental issues preserve to upward thrust, PET bottles are an increasing number of visible as a sustainable packaging option. Consequently, many breweries are adopting PET bottles as part of their product lineup, leading to this section's rapid increase in the light beer market.
Global Light Beer Market By Production
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Light Beer Market Regional Insights
The worldwide mild beer marketplace is analyzed primarily based on its nearby presence, which incorporates North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America stands as the dominant area inside the worldwide light beer market. The United States, particularly, is a key player in this section. Light beer has won enormous reputation in North America because of fitness-aware purchaser trends and a preference for decrease-calorie alcoholic beverages. Major brewing agencies like Anheuser-Busch InBev and Molson Coors Brewing Company have a robust presence on this region, presenting a wide range of light beer alternatives. The market dominance is attributed to a well-established patron base and a culture of beer intake.
As for the fastest growing section, Asia-Pacific is experiencing the fastest growth inside the worldwide Light Beer marketplace. This growth is pushed by means of changing life, urbanization, and an growing center-elegance population with rising disposable earning. Consumers in international locations like China and India are progressively transferring from traditional alcoholic liquids to lighter alternatives like beer, and this fashion is expected to keep. As beer intake will become greater socially frequent and as worldwide and nearby breweries increase their presence within the area, the Asia-Pacific market for light beer is experiencing rapid growth. Additionally, the adoption of advertising strategies centered at more youthful consumers is fueling this increase.
Global Light Beer Market By Geography
- Largest
- Fastest
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Light Beer Market Dynamics
Drivers
Health and Wellness Trends:
- Increasing awareness of health and wellness among customers has been a chief motive force for the mild beer marketplace. Light beers generally have fewer energy and decrease alcohol content material in comparison to regular beers, making them a extra attractive choice for individuals seeking to hold a more fit way of life with out completely giving up alcohol intake. This fashion has pushed the demand for mild beer, particularly among fitness-aware purchasers.
Changing Consumer Preferences:
- Consumer possibilities are evolving, with many people in search of a greater diversity of taste alternatives in the beer market. Breweries have answered by using introducing a huge range of mild beer flavors, which includes fruit-infused and craft-fashion alternatives. These innovative flavors have attracted a broader purchaser base, together with those who may not have traditionally been beer drinkers, thereby driving the increase of the light beer market.
Restraints
Competition from Other Alcoholic Beverages:
- The light beer market faces stiff opposition from different alcoholic liquids which include wine, spirits, or even non-alcoholic alternatives like mocktails and alcohol-free beer. Consumers have a wide array of alternatives, and light beer won't constantly be their favored alternative. This opposition can restrain the growth of the mild beer marketplace, especially if purchasers opt for opportunity drinks.
Economic Factors:
- Economic situations and fluctuations in disposable income can impact the mild beer market. During financial downturns or periods of economic uncertainty, purchasers may reduce back on discretionary spending, inclusive of on alcoholic drinks like light beer. This monetary sensitivity may be a restraint in the marketplace's increase, as it is touchy to consumers' buying strength.
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Light Beer Market Competitive Landscape
The global light beer market boasts a exceptionally competitive panorama with numerous key players vying for marketplace proportion. Some of the outstanding companies dominating the industry include Anheuser-Busch InBev, Molson Coors Brewing Company, Heineken N.V., Carlsberg Group, and Constellation Brands. These enterprise giants have interaction in diverse techniques to keep their aggressive part. Product innovation is a key focus, with businesses introducing new mild beer varieties to cater to evolving client choices for healthier beverage options. Marketing and branding efforts play a vital position, as businesses make investments heavily in advertising and marketing campaigns and sponsorships to build logo reputation and loyalty. Additionally, mergers and acquisitions are common techniques to increase marketplace presence and diversify product portfolios. Collaboration with craft breweries has additionally grow to be a fashion, permitting principal gamers to faucet into the craft beer section's recognition at the same time as leveraging their distribution networks. Regional elements, such as converting client tastes and regulations, additionally affect the competitive landscape. In summary, the worldwide mild beer market stays intensely aggressive, characterized via innovation, branding, strategic alliances, and a focal point on patron possibilities.
Top Player’s Company Profile
- Anheuser-Busch InBev (Belgium)
- Heineken N.V. (Netherlands)
- Molson Coors Beverage Company (United States)
- Carlsberg Group (Denmark)
- Diageo plc (United Kingdom)
- Constellation Brands (United States)
- Asahi Group Holdings (Japan)
- SABMiller (South Africa)
- Grupo Modelo (Mexico)
- Kirin Holdings Company (Japan)
- Tsingtao Brewery Co., Ltd. (China)
- Ambev S.A. (Brazil)
- Boston Beer Company (United States)
- New Belgium Brewing Company (United States)
- Pabst Brewing Company (United States)
- Dogfish Head Brewery (United States)
- Stone Brewing (United States)
- Sierra Nevada Brewing Co. (United States)
- Deschutes Brewery (United States)
- Lagunitas Brewing Company (United States)
- BrewDog (United Kingdom)
- Harpoon Brewery (United States)
- Brooklyn Brewery (United States)
- Oskar Blues Brewery (United States)
- Victory Brewing Company (United States)
Recent Developments
- In March 2024, American Farmland Trust introduced the U.S. Farmed certification and packaging seal for products sourced at least 95% from U.S. farms. Anheuser-Busch is the first to embrace this certification, applying it to several of its beer brands. The seal intends to revolutionize consumer preferences towards domestically sourced goods, debuting on Busch Light beer in May. Anheuser-Busch's "Choose Beer Grown Here" campaign will urge consumers to prioritize products bearing the certification and seal while shopping.
- In February 2024, Budweiser Brewing Group (BBG) introduced Corona Ligera, a lower-ABV version of the beloved Mexican lager. This new offering is exclusively accessible to the Tesco Group for six months, including availability for convenience through Booker starting from March 4th. With an ABV of 3.2%, it is crafted to be lighter-bodied, tailored to appeal to consumers such as the 18-34 age demographic, who have indicated a preference for premium, lower-alcohol beverages and moderation.
- In January 2024, Miller Lite remains committed to ensuring its customers can savor the taste of beer even during Dry January. The brewing company unveiled its newest product on Tuesday: Miller Lite Beer Mints. These mints promise consumers "the same great taste as Miller Lite, only without the beer."
Light Beer Key Market Trends
- Health and Wellness Concerns: One widespread trend within the international light beer marketplace turned into the growing customer recognition on health and wellbeing. With developing worries about weight problems and life-style-associated sicknesses, many purchasers had been looking for decrease-calorie and decrease-alcohol beverage alternatives. Light beer, which usually contains fewer calories and less alcohol compared to regular beer, appealed to health-conscious customers. Brewers had been responding to this fashion through introducing new light beer types and emphasizing their low-calorie and coffee-carbohydrate content in advertising campaigns.
- Flavor Innovation: Another trend within the mild beer marketplace became taste innovation. To appeal to a much broader variety of purchasers and enchantment to changing flavor choices, breweries have been introducing plenty of flavors in their mild beer offerings. This covered fruit-infused mild beers, citrus-flavored alternatives, and even non-traditional substances to create specific flavor profiles. These innovations aimed to distinguish products in a competitive marketplace and capture a greater diverse client base past conventional beer drinkers.
Light Beer Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global light beer marketplace analysis, the marketplace has skilled significant growth and transformation in recent years, reflecting evolving purchaser choices and traits inside the beverage industry. Light beer, characterised through lower calorie and alcohol content compared to normal beer, has received recognition for its perceived health blessings and suitability for numerous occasions. One of the important thing drivers in the back of the increase of the mild beer market is the increasing fitness-consciousness among purchasers. As humans are seeking for to hold a more fit life-style whilst nevertheless playing alcoholic beverages, mild beer has turn out to be a desired desire because of its decrease calorie and carbohydrate content material. This fashion has been specially distinguished in areas like North America and Europe, where health and wellness are paramount. Market innovation has performed a critical function within the light beer phase's enlargement. Brewers have brought a huge variety of taste profiles, along with fruit-infused and craft-style light beers, to cater to diverse purchaser tastes. Additionally, many breweries have included herbal and organic ingredients to enchantment to the health-conscious section. The market has also seen a surge in low-alcohol and alcohol-free mild beer alternatives, capitalizing on the worldwide trend toward decreased alcohol intake. This aligns with converting customer behavior, which include moderation and accountable ingesting. Geographically, North America dominates the light beer marketplace, with nicely-installed beer cultures. However, the Asia-Pacific place is rising as a widespread growth region due to growing disposable earning, urbanization, and changing beverage possibilities. Challenges going through the light beer market include competition from alternative alcoholic drinks like difficult seltzers and the want for continuous innovation to live relevant in a aggressive landscape. Additionally, sustainability and eco-friendly packaging are gaining importance as clients end up more environmentally aware. In conclusion, the worldwide light beer market is experiencing increase pushed through health-conscious purchasers, innovation, and increasing nearby markets. To continue to be aggressive, breweries must hold to evolve to converting client preferences and sustainability trends in the beverage enterprise.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 301.11 billion |
| Market size value in 2031 | USD 376.05 billion |
| Growth Rate | 2.5% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Light Beer Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Light Beer Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Light Beer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Light Beer Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Light Beer Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Light Beer Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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