Lingerie Market Size, Share, Growth Analysis, By Product(Bras, Knickers, Panties, Shapewear), By Distribution Channel(Supermarkets, Multi brand Stores, Online Stores, and others), By Region - Industry Forecast 2024-2031

The Asia-Pacific region holds the largest revenue share and dominates the global lingerie market and is projected to maintain its majority at the end of the forecast period. Rapid change in consumer preferences, styles, trendy clothing products, increasing disposable income of consumers and emergence of e-commerce are likely to be the driving factors of the industry in the upcoming years. According to our findings, China has gained about 38% of the global fashion industry across all categories. Along with that, the lingerie market in China gets benefits from their low raw material costs, low labor costs, and big manufacturing facilities. Major key players in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, and Chun Wing Holdings.

The European market is expected to grow prominent during the forecast period. The existence of key companies like Victoria’s Secret, Jockey International Inc., Hanesbrands Inc., MAS Holdings and others, as well as a strong demand for elegant and premium goods, are likely to be the driving factors of the industry. These companies are mainly focusing on the research & developments to provide a better service to their consumers.

According to a study, 80-85% women are currently wearing the wrong size bra which affects their body in the form of back pain and uncomfortable feel, that’s why manufacturers are developing the customization features offered through 3D printing technologies to provide a better bra buying experience. New ways of measurement of size and design techniques, along with innovative materials and production methods are changing the quality, range and applications of women’s lingerie.