Global Lingerie Market

Lingerie Market Size, Share, Growth Analysis, By Product(Bras, Knickers, Panties, Shapewear), By Distribution Channel(Supermarkets, Multi brand Stores, Online Stores, and others), By Region - Industry Forecast 2025-2032


Report ID: SQMIG25M2008 | Region: Global | Published Date: July, 2024
Pages: 157 | Tables: 66 | Figures: 75

Lingerie Market Regional Insights

The Asia-Pacific region holds the largest revenue share and dominates the global lingerie market and is projected to maintain its majority at the end of the forecast period. Rapid change in consumer preferences, styles, trendy clothing products, increasing disposable income of consumers and emergence of e-commerce are likely to be the driving factors of the industry in the upcoming years. According to our findings, China has gained about 38% of the global fashion industry across all categories. Along with that, the lingerie market in China gets benefits from their low raw material costs, low labor costs, and big manufacturing facilities. Major key players in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, and Chun Wing Holdings.

The European market is expected to grow prominent during the forecast period. The existence of key companies like Victoria’s Secret, Jockey International Inc., Hanesbrands Inc., MAS Holdings and others, as well as a strong demand for elegant and premium goods, are likely to be the driving factors of the industry. These companies are mainly focusing on the research & developments to provide a better service to their consumers.

According to a study, 80-85% women are currently wearing the wrong size bra which affects their body in the form of back pain and uncomfortable feel, that’s why manufacturers are developing the customization features offered through 3D printing technologies to provide a better bra buying experience. New ways of measurement of size and design techniques, along with innovative materials and production methods are changing the quality, range and applications of women’s lingerie.

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Lingerie Market size was valued at USD 88.32 Billion in 2023 and is poised to grow from USD 93.35 Billion in 2024 to USD 149.89 Billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global lingerie market is expected to be competitive in the upcoming years with the presence of large players such as Jockey, Triumph International, MAS Holdings, L Brands Inc., and many others. These major players are embarking on industry consolidation by acquiring prominent domestic firms, which have a large portion of the total number of sales in the industry. Furthermore, major players are focusing on the opportunities posed by innovation in the market to expand their range of products so that they can fulfill all the requirements in various products and segments of their consumers. 'Victoria's Secret', 'H&M', 'Triumph International', 'La Senza', 'Calvin Klein', 'Wacoal Holdings', 'Jockey International', 'Chantelle Lingerie', 'Hanky Panky', 'Aerie by American Eagle Outfitters', 'Aubade', 'Agent Provocateur', 'Bali Intimates', 'Cosabella', 'Maidenform', 'Marks & Spencer', 'Intimissimi', 'L'Agent by Agent Provocateur', 'Simone Pérèle', 'ThirdLove'

Rising numbers of working women and increasing educational awareness in the business sector and particularly in emerging economies is boosting the demand for lingerie in the global market. Governments are also encouraging women to do work and take steps ahead to increase female empowerment to minimize the gender gap in the labor force participation. The increasing number of working women has improved consumers' per capita disposable income, which has influenced consumers to spend more on their quality of life.

During the forecast period, the penetration of online platforms is expected to boost the global lingerie market growth. Companies are hiring digital agencies to give strength to their online websites and channels and to display their products more effectively to consumers. E-commerce websites have gained huge popularity among women because they provide complete information, size questionnaires, a larger range of different brands and a very huge range of designs and colors.

The Asia-Pacific region holds the largest revenue share and dominates the global lingerie market and is projected to maintain its majority at the end of the forecast period. Rapid change in consumer preferences, styles, trendy clothing products, increasing disposable income of consumers and emergence of e-commerce are likely to be the driving factors of the industry in the upcoming years. According to our findings, China has gained about 38% of the global fashion industry across all categories. Along with that, the lingerie market in China gets benefits from their low raw material costs, low labor costs, and big manufacturing facilities. Major key players in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, and Chun Wing Holdings.

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Global Lingerie Market

Report ID: SQMIG25M2008

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