Lingerie Market Size, Share, Growth Analysis, By Product(Bras, Knickers, Panties, Shapewear), By Distribution Channel(Supermarkets, Multi brand Stores, Online Stores, and others), By Region - Industry Forecast 2024-2031

Lingerie Market Drivers

Increasing number of working women

• Rising numbers of working women and increasing educational awareness in the business sector and particularly in emerging economies is boosting the demand for lingerie in the global market. Governments are also encouraging women to do work and take steps ahead to increase female empowerment to minimize the gender gap in the labor force participation. The increasing number of working women has improved consumers' per capita disposable income, which has influenced consumers to spend more on their quality of life.

Growing consumer preferences for fashionable apparel products

• The fast development of information technology and increasing globalization is leading the complete world by enabling us to get information about all the latest trends and products available in the market. Furthermore, the growing influence of social media is also accelerating the changes happening in consumer preferences for lingerie products. A wide range of consumers prefer to buy lingerie products through various online platforms to save their time, and to get a wide range of designs to choose from. All of these factors are impacting positively the global lingerie market.

Lingerie Market Restraints

Rapid changing in fashion trends and consumer tastes

• The changing in fashion trends and a constant change in consumer tastes and expectations are likely to be a restraint factor for the global lingerie market throughout the forecast period. The main reasons for that is the increasing prices of lingerie products over time by key players of the market to maintain their presence in the industry and to keep them profitable. As a result, rising costs for the products are having a negative impact on the lingerie market across the globe.