Global Lingerie Market

Lingerie Market Size, Share, Growth Analysis, By Product(Bras, Knickers, Panties, Shapewear), By Distribution Channel(Supermarkets, Multi brand Stores, Online Stores, and others), By Region - Industry Forecast 2025-2032


Report ID: SQMIG25M2008 | Region: Global | Published Date: July, 2024
Pages: 157 | Tables: 66 | Figures: 75

Lingerie Market Insights

Lingerie Market size was valued at USD 88.32 Billion in 2023 and is poised to grow from USD 93.35 Billion in 2024 to USD 149.89 Billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The increasing demand and interest for stylish and comfortable undergarments among ladies across the globe, inferable from the rising mindfulness towards the style, best fit, comfort of underwear is driving the growth for the lingerie market. Increasing numbers of working women and their high spending capacity are developing a great path for the global lingerie market and also for the key players of the market by attracting their consumers with creative lingerie wear for women. For instance, by 2031, the number of women in the labor force was around 73.5 million comprising 46.8 percent of the overall labor force. According to BLS projections, the number of women in the labor force is expected to increase to 77.2 million in 2019 for a 47.2 percent share.

Increasing concerns about flexible fabric used in lingerie products is also a factor driving the demand of the global lingerie market. Lingerie producers are emphasizing making lingerie with the lace, embroidery, luxury materials, and others, which is expected to be a driving factor for the global lingerie market over the forecast period.

Companies are continuously increasing their investments on research and developments to get know about all the shapes and sizes required in the global lingerie market. In 2018, a Spanish company named Women’s Secret entered India and set up their stores in Bengaluru and Mumbai with Tablez Group. And, they are further planning to make its reach to Delhi as well as East and South India.

US Lingerie Market is poised to grow at a sustainable CAGR for the next forecast year.

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Lingerie Market size was valued at USD 88.32 Billion in 2023 and is poised to grow from USD 93.35 Billion in 2024 to USD 149.89 Billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global lingerie market is expected to be competitive in the upcoming years with the presence of large players such as Jockey, Triumph International, MAS Holdings, L Brands Inc., and many others. These major players are embarking on industry consolidation by acquiring prominent domestic firms, which have a large portion of the total number of sales in the industry. Furthermore, major players are focusing on the opportunities posed by innovation in the market to expand their range of products so that they can fulfill all the requirements in various products and segments of their consumers. 'Victoria's Secret', 'H&M', 'Triumph International', 'La Senza', 'Calvin Klein', 'Wacoal Holdings', 'Jockey International', 'Chantelle Lingerie', 'Hanky Panky', 'Aerie by American Eagle Outfitters', 'Aubade', 'Agent Provocateur', 'Bali Intimates', 'Cosabella', 'Maidenform', 'Marks & Spencer', 'Intimissimi', 'L'Agent by Agent Provocateur', 'Simone Pérèle', 'ThirdLove'

Rising numbers of working women and increasing educational awareness in the business sector and particularly in emerging economies is boosting the demand for lingerie in the global market. Governments are also encouraging women to do work and take steps ahead to increase female empowerment to minimize the gender gap in the labor force participation. The increasing number of working women has improved consumers' per capita disposable income, which has influenced consumers to spend more on their quality of life.

During the forecast period, the penetration of online platforms is expected to boost the global lingerie market growth. Companies are hiring digital agencies to give strength to their online websites and channels and to display their products more effectively to consumers. E-commerce websites have gained huge popularity among women because they provide complete information, size questionnaires, a larger range of different brands and a very huge range of designs and colors.

The Asia-Pacific region holds the largest revenue share and dominates the global lingerie market and is projected to maintain its majority at the end of the forecast period. Rapid change in consumer preferences, styles, trendy clothing products, increasing disposable income of consumers and emergence of e-commerce are likely to be the driving factors of the industry in the upcoming years. According to our findings, China has gained about 38% of the global fashion industry across all categories. Along with that, the lingerie market in China gets benefits from their low raw material costs, low labor costs, and big manufacturing facilities. Major key players in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, and Chun Wing Holdings.

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Global Lingerie Market

Report ID: SQMIG25M2008

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