Lingerie Market Size, Share, Growth Analysis, By Product(Bras, Knickers, Panties, Shapewear), By Distribution Channel(Supermarkets, Multi brand Stores, Online Stores, and others), By Region - Industry Forecast 2024-2031

Lingerie Market size was valued at USD 85.96 billion in 2019 and is poised to grow from USD 88.32 billion in 2023 to USD 141.81 billion by 2031, growing at a CAGR of 5.7% in the forecast period (2024-2031).

The increasing demand and interest for stylish and comfortable undergarments among ladies across the globe, inferable from the rising mindfulness towards the style, best fit, comfort of underwear is driving the growth for the lingerie market. Increasing numbers of working women and their high spending capacity are developing a great path for the global lingerie market and also for the key players of the market by attracting their consumers with creative lingerie wear for women. For instance, by 2031, the number of women in the labor force was around 73.5 million comprising 46.8 percent of the overall labor force. According to BLS projections, the number of women in the labor force is expected to increase to 77.2 million in 2019 for a 47.2 percent share.

Increasing concerns about flexible fabric used in lingerie products is also a factor driving the demand of the global lingerie market. Lingerie producers are emphasizing making lingerie with the lace, embroidery, luxury materials, and others, which is expected to be a driving factor for the global lingerie market over the forecast period.

Companies are continuously increasing their investments on research and developments to get know about all the shapes and sizes required in the global lingerie market. In 2018, a Spanish company named Women’s Secret entered India and set up their stores in Bengaluru and Mumbai with Tablez Group. And, they are further planning to make its reach to Delhi as well as East and South India.

US Lingerie Market is poised to grow at a sustainable CAGR for the next forecast year.