Lipstick Market Size, Share, Growth Analysis, By Distribution Channels(Offline, Online), By Type(Sheer, Creamy, Matte, Glossy), By Region - Industry Forecast 2025-2032

The market participants are also making a significant contribution to the market's expansion by implementing a variety of strategies, such as mergers and acquisitions, geographic expansion, partnerships, collaborations, new product launches, and facility expansion, in order to increase their customer bases, boost their growth prospects, and maintain market competition. For instance, In January 2019, Avon Products Inc. established a partnership with Rappi Inc., a company that delivers on-demand services, and made over 100 products available to its customers in Sao Paulo, Brazil, and Bogota and Medellin, Columbia.

Top Players in the Global Lipstick Market

• L'Oreal S.A.
• Estée Lauder Companies Inc.
• Coty Inc.
• Shiseido Company, Limited
• Revlon Inc.
• Avon Products Inc.
• Christian Dior SE
• Chanel S.A.
• Johnson & Johnson Services, Inc.
• Unilever Group
• Kao Corporation
• LVMH Moët Hennessy Louis Vuitton SE
• Yves Saint Laurent SAS
• Beiersdorf AG
• Amway Corporation
• Oriflame Holding AG
• The Clorox Company
• Mary Kay Inc.
• The Procter & Gamble Company.

Lipstick Market Recent Development

• In February 2022, SUGAR Cosmetics launched Air Kiss powder lipstick that is created with a breakthrough powder formula that magically transforms into a sleek matte cream when applied.
• In February 2022, Boho Beautiful announced the launch of a collection with a wide range of cosmetics, including lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes in the global market
• In December 2021, Zara dispatched its new assortment of matte fluid lip tones. This product offering has a smooth surface, which keeps the lip from drying.
• In July 2021, Lakmé Cosmetics dispatched Matte Melt Liquid Lip Color in different shades including peach rose, mulberry feast, red smoke, firestarter red, and vintage pink.
• In June 2021, L'Oréal S.A. dispatched Color Riche Shine lipsticks, which is a non-clingy, shiny completion, and agreeable wear item accessible in a wide scope of tones.